With a dual background in marketing and business analytics, combined with over 3 years of hands-on experience, I specialize in merging in-depth marketing insights with advanced analytical skills. My professional journey encompasses digital marketing, data analytics, strategic planning, and project management, alongside leading cross-functional teams to achieve exceptional results.Throughout my career, I've developed a keen ability to translate complex data into actionable strategies that drive growth and enhance brand visibility. My expertise lies in crafting data-driven marketing campaigns that resonate with target audiences and yield measurable outcomes.Beyond my professional achievements, I am deeply passionate about the cosmetics industry. I believe that cosmetics have the unique power to bring joy and boost confidence, enhancing overall well-being. This passion drives my ambition to contribute to the industry by empowering individuals to look and feel their best.I am committed to leveraging my analytical prowess and industry knowledge to assist businesses in making informed, strategic decisions that elevate customer engagement, boost brand awareness, and maximize profitability. My goal is to create meaningful impact through innovative solutions and strategic foresight.
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Data Analytics InternIngenidRochester, Ny, Us -
Marketing SpecialistBonny&Read Apr 2022 - Nov 2022台灣 高雄市• Built launch marketing plans for the Korean brand - Kirsh Blending to the Taiwan market, expanding the local customer base.• Planned co-branding activities, resulting in record-breaking sales within one month after product launch.• Cultivated strong relationships with Key Opinion Leaders (KOLs) and ensured at least 20 KOLs promoting monthly.
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Marcom SpecialistPaula'S Choice Skincare Taiwan 寶拉珍選 Oct 2019 - Mar 2022• Increased the number of followers on social media by 212% by developing a targeted content strategy and analyzing the engagement rate of each post.• Executed digital advertising content planning, with most ads resulting in over 600 purchases and an impressively low cost per click of US$0.27.• Implemented SEO strategies to enhance organic search rankings, leading to a 60% increase in monthly organic traffic.• Sent out press releases and secured product placements in prestigious fashion magazine Harper's Bazaar, succeeding with an impressively low cost per view of only US$0.0019.• EDM marketing campaigns; by testing the subject line and segmenting the audience, the average e-mail opening rate improved from 6.7% to 11.5%• Organized brand events, including an online free trial program and anniversary activities.
Hsin-I Liu Education Details
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Business Analytics -
Overall Gpa: 3.93/4.00 -
Gpa: 3.91/4.00
Frequently Asked Questions about Hsin-I Liu
What company does Hsin-I Liu work for?
Hsin-I Liu works for Ingenid
What is Hsin-I Liu's role at the current company?
Hsin-I Liu's current role is Data Analytics Intern.
What schools did Hsin-I Liu attend?
Hsin-I Liu attended University Of Rochester - Simon Business School, National Chung Cheng University, Feng Chia University.
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I-Hsin Liu
United States -
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