Classes I taught:Grad level: SI 501 - Contextual Inquiry and Consulting FoundationsUndergrad level: SI 334 - Persuasion and Social Influence

• Led user research as the sole researcher. Conducted strategic research while providing training and guidance to cross-functional partners for conducting tactical research.• Developed the first benchmark study method for in-car voice interaction systems. Led 12 designers, PMs and Devs to conduct 6 benchmark studies and shared insights with Global leadership.

• Conducted research on connected car apps. Synthesized survey, field study, competitive analysis, and user interview data to identify user needs and product opportunities. Published research in HCII 2020 and contributed to UI redesign & a new roadmap.• Led a 3-phase agile usability testing for a global automaker client’s Proof of Concept in-vehicle infotainment system. Contributed to a successful PoC launch and a return offer from the client.• Assisted with in-car voice interaction… Show more • Conducted research on connected car apps. Synthesized survey, field study, competitive analysis, and user interview data to identify user needs and product opportunities. Published research in HCII 2020 and contributed to UI redesign & a new roadmap.• Led a 3-phase agile usability testing for a global automaker client’s Proof of Concept in-vehicle infotainment system. Contributed to a successful PoC launch and a return offer from the client.• Assisted with in-car voice interaction system usability tests. Synthesized qual & quant data to identify key UX issues. Show less

• Conducted a website experience improvement project for an insurance company. Conducted user interview and eye-tracking usability testing (N=16) to understand user behaviors and needs. Collaborated with designers and client to create and test the revised website prototype.

• Executed 19 market and user research projects for clients, including 4 global ones in the US and East Asia. Gained experience in both B2B and B2C research in multiple industries.• Applied quantitative and qualitative methods including survey, focus group study and interview.• Pitched and won a B2B research project from an electronic design company. Scoped and conducted product concept testing survey (N=50) for the client.

• Analyzed luxury hotel industry in Thailand, assisted in proposing food waste saving solutions and CSR strategies to hotel clients.