Hsi-Wen Chen Email & Phone Number

Los Angeles, CA, US

Lausanne, CH

• Planned and implemented CRM strategies to drive customer engagement, enhancing brand awareness and conversion, which led to a 25% increase in customer retention and a 50% boost in repeat purchase rate
• Orchestrated multi-channel marketing campaigns across Email and LINE, achieving a 42% open rate, 5% click-through rate and 13% LINE tap rate, exceeding industry standards
• Provided detailed analysis of CRM campaign performance, leading to a 15% improvement in overall engagement
• Integrated Salesforce CRM with digital marketing tools, streamlining data flow, reducing campaign setup time by 30%, cutting costs by 25%, and minimizing data discrepancies

Lausanne, CH

• Orchestrated digital transformation initiatives across website, E- Commerce, messaging app, paid media, and third-party digital assets; provide solutions for digital channel integration
• Directed digital and CRM projects for Heated Tobacco Products to drive brand awareness, lead generation, and data optimization for B2C categories
• Partnered with LINE Taiwan to develop the company's LINE Official Account infrastructure, enhancing member acquisition, and performing cost/benefit analysis
• Created annual paid media strategy including media buy plan, budget allocation, online campaign design, and data analytics initiatives

Arcadia, California, US

• Established Chinese Elite Basketball (CEB)’s marketing, sponsorship, and branding strategies to increase brand awareness by 50%, create business opportunities, and raise capital by $400K.
• Led a marketing operations team of 3 to execute digital strategies across the website, social media, and email channels, achieving a 60% increase in audience engagement.
• Developed the basketball players’, who attended “Dunk of China” TV show, marketing strategies to secure the endorsement and sponsorship agreements.

• Established Venice Basketball League's marketing and communication strategies to increase brand awareness and attract new customers
• Oversaw all digital channels and strategies, including official website, E-Commerce, email, and social media platforms, driving a 20% increase in online sales
• Directed a marketing team (8 direct reports) to collaborate with Budweiser for the “Budweiser Live” event, attracting over 2,000 participants and boosting brand visibility
• Coordinated Venice Basketball League’s regular games every weekend and managed the schedule, registration process, booths for sponsors, speakers, and guest performers

Basingstoke, Hampshire, GB

London, London, GB

• Devised and executed Customer Generation, SEO optimization, Conversion Rate Optimization (CRO) strategies, and analytics initiatives for clients to drive awareness, engagement, and conversions
• Conducted competitive benchmarking and traffic analysis reports developing ECommerce strategies for Cambridge Satchel Company, increased ROI by 38% in eight weeks
• Planned SEM, PPC, and display advertising strategies for Regus brand in the Chinese market, driving a 16% annual revenue growth
• Designed and delivered A/B testing plan and web analytics tracking solution for Manfrotto, an Italy photography equipment manufacturer, resulting in a 28% increase in conversion rate

Taoyuan, TW, TW

• Oversaw all HTC global support and country websites upwards of 50 in 30+ languages; collaborated with Development, Design, and Customer Service teams to structure website roadmaps, and plan and execute numerous.
• Managed support website overhaul project with 10+ members to develop website architecture, A/B testing strategies, and design templates; increased website navigation success rate by 20 percent.
• Supervised HTC #Creatography global marketing campaign; coordinated with local marketing, development, and PR teams to schedule project calendar, and design development workflow; increased visitor numbers by 40.
• Piloted HTC Sync manager integration project; planned and executed revision of HTC Sync Manager web services for 60+ markets; enhanced HTC Sync Manager software customer retention rate by 30 percent.
• Crafted analytical reports to track performance of country support websites by identifying key performance metrics; suggested actionable website optimization strategies to executive management.

• Presented 20+ live TV commentary during Marathons, Gymnastics, Diving Competitions, and FIFA Beach Soccer World Cup.

Taipei City, Taipei, TW

• Superintended 50 percent+ of all content on official website including company’s top three product lines; partnered with Developers, Product Marketers, Designers, and Product Managers to optimize website structure and.
• Determined direction, goals, agenda, deadlines, and project tasks for North and South America Official Website Managers including six to eight members to complete local website revamp projects.
• Headed cross-functional team of Developers, Designers, and Product Marketers to plan and execute first PadFone series product launch; PadFone page became first product page for three months, record on ASUS’ website.
• Constructed, planned, and optimized CMS of ASUS and ROG websites; improved workflow for 40+ internal and external webmasters to manage, update, and maintain content of 60+ country websites.
• Implemented Microsoft Market Development Agreement project, an online content integration between Microsoft and ASUS websites; finalized all standard and secured $5 subsidy per ASUS tablet sold, generating $60M in.
• Designed ROG website content strategy and localization platform including product pages, community forum, and gaming event pages in 10+ languages; improved ROG website traffic and page views by 20 percent and decreased.

Singapore, SG

• Presented 20+ live TV commentary during Marathons, Gymnastics, Diving Competitions, and FIFA Beach Soccer World Cup.

New Taipei City, TW

• Prearranged and implemented online marketing campaigns for OEM, Retail, and Trial customers, increasing conversion and achieving $1M per month in incremental revenue for six consecutive months.
• Created and led A/B testing strategies for marketing campaigns and landing pages; evaluated data to select content and images to drive higher open and click-through rates.
• Prepared and implemented marketing strategies for all products installed on HP computers, resulting in 30 percent increase in revenue from user conversion to premium product suite.

Master Of Business Administration - Mba, International Business Education And Research

Education record

Bachelor'S Degree, Management Science