• Planned and implemented CRM strategies to drive customer engagement, enhancing brand awareness and conversion, which led to a 25% increase in customer retention and a 50% boost in repeat purchase rate• Orchestrated multi-channel marketing campaigns across Email and LINE, achieving a 42% open rate, 5% click-through rate and 13% LINE tap rate, exceeding industry standards• Provided detailed analysis of CRM campaign performance, leading to a 15% improvement in overall engagement• Integrated Salesforce CRM with digital marketing tools, streamlining data flow, reducing campaign setup time by 30%, cutting costs by 25%, and minimizing data discrepancies

• Orchestrated digital transformation initiatives across website, E- Commerce, messaging app, paid media, and third-party digital assets; provide solutions for digital channel integration• Directed digital and CRM projects for Heated Tobacco Products to drive brand awareness, lead generation, and data optimization for B2C categories• Partnered with LINE Taiwan to develop the company's LINE Official Account infrastructure, enhancing member acquisition, and performing cost/benefit analysis• Created annual paid media strategy including media buy plan, budget allocation, online campaign design, and data analytics initiatives

• Established Chinese Elite Basketball (CEB)’s marketing, sponsorship, and branding strategies to increase brand awareness by 50%, create business opportunities, and raise capital by $400K.• Led a marketing operations team of 3 to execute digital strategies across the website, social media, and email channels, achieving a 60% increase in audience engagement.• Developed the basketball players’, who attended “Dunk of China” TV show, marketing strategies to secure the endorsement and sponsorship agreements.

• Established Venice Basketball League's marketing and communication strategies to increase brand awareness and attract new customers• Oversaw all digital channels and strategies, including official website, E-Commerce, email, and social media platforms, driving a 20% increase in online sales• Directed a marketing team (8 direct reports) to collaborate with Budweiser for the “Budweiser Live” event, attracting over 2,000 participants and boosting brand visibility• Coordinated Venice Basketball League’s regular games every weekend and managed the schedule, registration process, booths for sponsors, speakers, and guest performers

• Devised and executed Customer Generation, SEO optimization, Conversion Rate Optimization (CRO) strategies, and analytics initiatives for clients to drive awareness, engagement, and conversions• Conducted competitive benchmarking and traffic analysis reports developing ECommerce strategies for Cambridge Satchel Company, increased ROI by 38% in eight weeks• Planned SEM, PPC, and display advertising strategies for Regus brand in the Chinese market, driving a 16% annual revenue growth• Designed and delivered A/B testing plan and web analytics tracking solution for Manfrotto, an Italy photography equipment manufacturer, resulting in a 28% increase in conversion rate

• Oversaw all HTC global support and country websites upwards of 50 in 30+ languages; collaborated with Development, Design, and Customer Service teams to structure website roadmaps, and plan and execute numerous customer support projects including online CRM and product review system.• Managed support website overhaul project with 10+ members to develop website architecture, A/B testing strategies, and design templates; increased website navigation success rate by 20 percent.• Supervised HTC #Creatography global marketing campaign; coordinated with local marketing, development, and PR teams to schedule project calendar, and design development workflow; increased visitor numbers by 40 percent, campaign page views by 40 percent, and raised overall YouTube video views by 50 percent.• Piloted HTC Sync manager integration project; planned and executed revision of HTC Sync Manager web services for 60+ markets; enhanced HTC Sync Manager software customer retention rate by 30 percent.• Crafted analytical reports to track performance of country support websites by identifying key performance metrics; suggested actionable website optimization strategies to executive management.

• Presented 20+ live TV commentary during Marathons, Gymnastics, Diving Competitions, and FIFA Beach Soccer World Cup.

• Superintended 50 percent+ of all content on official website including company’s top three product lines; partnered with Developers, Product Marketers, Designers, and Product Managers to optimize website structure and performance. • Determined direction, goals, agenda, deadlines, and project tasks for North and South America Official Website Managers including six to eight members to complete local website revamp projects.• Headed cross-functional team of Developers, Designers, and Product Marketers to plan and execute first PadFone series product launch; PadFone page became first product page for three months, record on ASUS’ website.• Constructed, planned, and optimized CMS of ASUS and ROG websites; improved workflow for 40+ internal and external webmasters to manage, update, and maintain content of 60+ country websites.• Implemented Microsoft Market Development Agreement project, an online content integration between Microsoft and ASUS websites; finalized all standard and secured $5 subsidy per ASUS tablet sold, generating $60M in revenue.• Designed ROG website content strategy and localization platform including product pages, community forum, and gaming event pages in 10+ languages; improved ROG website traffic and page views by 20 percent and decreased bounce rate by 10 percent. • Administered Map Services Synchronization project between Garmin and ASUS website; integrated Garmin map web service into ASUS website with zero bugs, resulting in 80 percent increase in customer retention rate.• Produced, presented, and delivered SEO/SEM best practice and web traffic analysis training sessions to 200+ internal stakeholders, including top-level managers, from different divisions such as Web Development, Product Marketing, and Design.

• Presented 20+ live TV commentary during Marathons, Gymnastics, Diving Competitions, and FIFA Beach Soccer World Cup.

• Prearranged and implemented online marketing campaigns for OEM, Retail, and Trial customers, increasing conversion and achieving $1M per month in incremental revenue for six consecutive months. • Created and led A/B testing strategies for marketing campaigns and landing pages; evaluated data to select content and images to drive higher open and click-through rates.• Prepared and implemented marketing strategies for all products installed on HP computers, resulting in 30 percent increase in revenue from user conversion to premium product suite.