Heather Lodge Email & Phone Number

The Hybrid CMO offers B2B health tech and healthcare service providers the strategic expertise of a CMO or hands-on marketing director on a part-time basis so they can tap into the senior-level marketing leadership skills as needed.WAYS I CAN HELP:+ Deep dive into your marketing strategy and provide clear direction on what needs to improve to reach your goals+ Identify low-hanging fruit for driving revenue quickly+ Identify pinch points in your funnel and maximize the value of the customers you already have+ Deliver marketing punch list, list of blindspots and campaigns for next 1-6 months+ Uncover insights and untapped opportunities across disparate tools and data points+ Define the key talent the business needs to reach its goals+ Grow long-term with the least financial risk🔗: thehybridcmo.com

Nashville, Tennessee, Us

BrainTrust is a membership organization for women business owners dedicated to ensuring they have an equal opportunity to build financial independence, wealth, and influence.

Philadelphia, Pennsylvania, Us

CMOx® is an accelerator and consortium leveraged by Fractional CMOs to pool resources and visions as they evangelize this powerful and emerging model. Members engage a 'laboratory' of modules, tools and certifications as well as a vibrant network of service providers that provide an elevation of their business and practices.

Nashville, Tn, Us

Flexible, no-nonsense website development that helps fast-moving companies get their site live in a matter of weeks, not months.We’ve helped countless businesses craft beautiful websites optimized to drive traffic and increase conversions, all without writing code. With our expertise in no/low code platforms, we help small-to-midsize businesses and high-growth startups develop beautiful, functional websites that integrate search engine optimization (SEO), content strategy and lead generation.

Nashville, Tn, Us

- Served as client business SME by gaining a deep understanding of business goals, marketing objectives, gaps and opportunities- Recommended tactics and creative approaches that utilized the client’s investment most effectively - Provided strategic counsel to client POC- Crafted SOWs right-sized to the client's budget and greatest need- Aligned budget to resources, ensuring account profitability- Mapped project plans with associated phases, tasks, timelines & KPIs- Led project team to execute deliverables, on time and on budget - Anticipated client needs and proactively identified roadblocks- Identified opportunities to grow & nurture client accounts

Nashville, Tn, Us

- Oversaw digital marketing and lead generation projects for agency clients, including marketing roadmaps, CRM implementations, SAM playbook development, website strategy, SEO strategy, paid ads, email marketing and persona development- Conducted digital landscape audits to support business development - Managed internal & external teams to drive execution of client strategy (i.e. web developers, SEO/SEM partners, etc.)

Nashville, Tn, Us

- Built robust B2B digital strategies and inbound programs to kickstart clients’ lead generation capabilities - Performed comprehensive digital landscape audits to surface mission-critical recommendations and long-term opportunities for optimization- Developed customized marketing roadmaps to help clients establish a digital foundation and align content to the buyer’s journey- Used data-driven insights to identify whitespace in the market and drive business growth- Built brand messaging testing models, outlined best practices, tested elements, recommended budget and tiered approaches- Leveraged pillar content strategies, starting with existing assets to maximize the value of the client’s content investment- Drafted web development plans, wireframes and mockups for WordPress websites

Nashville, Tennessee, Us

- Developed digital marketing campaigns that built the Asurion brand in a positive way and drove lead pipeline- Built inbound marketing strategies that drove highly-qualified traffic to the website and turned it into a lead-generating machine- Drove complete redesign of the careers website to improve user experience, rank highly in search engines and deliver a high-impact design- Assisted with the implementation and optimization of our candidate relationship management (CRM) tool - Executed email nurturing campaigns that converted subscribers to qualified leads- Built a library of persona-based content that aligned to the lead lifecycle and established Asurion as a thought leader- Monitored vendor utilization to maximize our relationships and our investment- Analyzed campaign performance with a strong focus on conversion metrics, such as percentage of net new leads, lead-to-MQL ratio and new employee acquisition- Worked cross-departmentally and with outside vendors to build our tech stack, execute real-time reporting and boost team efficiencies- Helped lead education about recruitment marketing across the enterprise

Pittsburgh, Pa, Us

- Developed multi-touch content marketing strategies for our small business segment. Ensured digital messaging alignment across all digital channels.- Served as project manager for all small business lead campaigns. Presented campaign strategy to project team, collaborated with digital specialists, oversaw tasks, monitored progress, conducted asset reviews and ensured adherence to deadlines.- Tactically executed inbound nurturing campaigns that attracted new leads and accelerated them across the MQL threshold- Drove adaptation of interactive content practices within the marketing department (i.e. assessments, interactive eGuides and engagement videos)- Implemented marketing automation practices via Marketo, including segmentation building, smart lists, triggers, A/B testing, personalization and SFDC data sync. Provided support for progressive profiling and lead scoring strategies.- Analyzed campaign performance with a strong focus on conversion metrics, such as percentage of net new leads, lead-to-MQL ratio and new customer acquisition- Worked cross-departmentally and with outside agencies and freelancers to achieve broader business marketing goals- Maintained editorial calendar to ensure consistent content flow and prevent gaps- Provided support for blog content, social media marketing and graphics

Glen Allen, Va, Us

• Developed and executed comprehensive B2B marketing strategy for the nation's largest 3D CAD engineering software provider• Leveraged results-driven inbound marketing tactics to generate new business and nurture existing customers• Propelled lead generation efforts through segmented content marketing• Coordinated with the engineering team to develop technical content, including videos, case studies, whitepapers and technical guides• Oversaw website development and rebranding, including all associated landing page design and email types• Drove traffic to our website through ongoing keyword optimization (SEO), PPC and frequent blogging• Maximized marketing automation tools by setting up video, webinar, survey and event software integrations• Promoted outbound events, including in-person and streaming events• Managed and automated social networking strategy• Schedule, promote and manage monthly how-to webinars• Executed public relations tactics and corporate branding efforts • Trained and managed new marketing employees and interns

Glen Allen, Va, Us

• Developed and executed comprehensive B2B marketing strategy for the nation's largest 3D CAD engineering software provider• Leveraged results-driven inbound marketing tactics to generate new business and nurture existing customers• Propelled lead generation efforts through segmented content marketing• Coordinated with the engineering team to develop technical content, including videos, case studies, whitepapers and technical guides• Oversaw website development and rebranding, including all associated landing page design and email types• Drove traffic to our website through ongoing keyword optimization (SEO), PPC and frequent blogging• Maximized marketing automation tools by setting up video, webinar, survey and event software integrations• Promoted outbound events, including in-person and streaming events• Managed and automated social networking strategy• Schedule, promote and manage monthly how-to webinars• Executed public relations tactics and corporate branding efforts • Trained and managed new marketing employees and interns

Knoxville, Tennessee, Us

• Wrote press releases, editorials, magazine articles, radio copy and newsletter content• Developed content for website and social media accounts• Designed and approved marketing assets, ensuring consistency of brand message, style and tone• Managed and mentored public relations interns• Collaborated with local and regional partners on public health campaigns• Coordinated numerous community events (Sister-To Sister summit, Family Fun Day, town halls)• Worked with local media to secure regular media appearances• Nurtured relationships with coalition volunteers and community leaders• Composed grant proposals, execute project goals and prepare reportsKey Accomplishments: • Secured one of only five federal grant awards to pilot the Substance Abuse and Mental Health Services Administrations' national underage drinking prevention media campaign• Developed MDC’s first strategic communication plan• Increased media placement by more than 68 percent between 2010 and 2011• Oversaw major redesign of MDC’s ALERT newsletter• Launched MDC’s presence on Facebook, Twitter and YouTube• Developed content for a special 8-page Sunday insert in Knoxville’s largest daily newspaper• Managed two website overhauls, recommending changes to structure, design and navigation• Produced a community impact video for MDC’s 25th anniversary dinner• Oversaw brand development for the East Tennessee Drug Prevention Partnership• Developed comprehensive curriculum toolkit for Knox County Schools

Knoxville, Tennessee, Us

• Collaborated with nine-person staff to plan, organize and implement Big Brothers Big Sisters' national signature fundraiser, Bowl For Kids' Sake• Wrote and distributed biweekly eBlasts to more than 1,000 sponsors and participants• Marketed BBBS and Bowl For Kids' Sake through social media initiatives• Managed corporate sponsor assets on sponsorship webpage• Recruited philanthropic organizations and local businesses to participate in Bowl For Kids' Sake

Knoxville, Tn, Us

• Wrote, edited and pitched press releases to generate coverage in the Shopper-News• Contributed to a major marketing campaign for Pilot Travel Centers resulting in media placement in community newspapers, The Wall Street Journal online, Fleet Owner’s "Trucks at Work" blog and Convenience Store News • Identified and scheduled speaking engagements for two high-powered clients