Hannah Smalltree

Hannah Smalltree Email and Phone Number

Senior Director, Customer and Data Leader Advocacy @ Cloudera
Boston, MA, US
Hannah Smalltree's Location
Greater Boston, United States, United States
About Hannah Smalltree

I'm a multi-skilled communications pro with a broad perspective on the data and analytics market, now at Cloudera. I've worked at different companies, but my role is consistent: I uncover interesting stories about data. I lead teams that produce and share data and analytics success stories in a variety of cool formats. I lead strategy for events and programs that connect data, analytics and IT leaders to talk tech and best practices. And, I am energized and inspired by talking with people about data! At Cloudera, I now focus on programs for our enterprise customers, data leaders and the Evolve Global event series. Learn more about this new event for data and IT leaders here -- Evolve Global Event Series: https://www.cloudera.com/evolve.html I've worked for other data tech companies, but prior to that, worked as a tech journalist and editorial director focused on the growing data and analytics industry. I was the first reporter/editor on the SearchDataManagement.com site, oversaw the launch of SearchBusinessAnalytics.com and several other digital publications -- working with a team of writers and editors to grow these sites into leading news and information sources. I have an experienced and unique understanding of the people that work with data, analytics and business applications. Core skills:- Communicating. Articulate presenter and spokesperson in interviews, presentations, briefings, etc.- Writing/editing, many flavors of hands-on content development.- Marketing and communications strategy development and execution.- Market research, analysis and commentary; synthesizing information from multiple sources - Messaging and product positioning; Brainstorming, creative thinking- Managing teams, leading projects, meeting deadlines- Budget management, metrics, reporting and tracking - Well-versed in Pragmatic Marketing concepts; basic AgileAs a startup aficionado, I've worn a lot of hats, working as both an individual contributor, VP or cook, cleaner, driver...whatever is needed is move the needle. I'm experienced at organizing teams and communicating fluently across organizations and market stakeholders including IT/development professionals, business execs, press, analysts, investors, boards and others. Perhaps more importantly, I bring a positive, curious, can-do attitude to every project, job and to life itself: I am involved, intrigued and inspired by the possibilities!

Hannah Smalltree's Current Company Details
Cloudera

Cloudera

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Senior Director, Customer and Data Leader Advocacy
Boston, MA, US
Website:
cloudera.com
Employees:
3284
Hannah Smalltree Work Experience Details
  • Cloudera
    Senior Director, Customer And Data Leader Advocacy
    Cloudera
    Boston, Ma, Us
  • Cloudera
    Senior Director, Customer & Data Leader Advocacy
    Cloudera Jun 2021 - Present
    Santa Clara, California, Us
    I am excited to have a role that keeps me close to people and enterprise data success stories. Our team finds and shares great stories about how data, analytics and digital leaders in a variety of vertical industries are making an impact. This includes spending time with CDAOs & IT Leaders, writing content, planning events, throwing webinars, strategizing marketing campaigns, traveling to conferences and generally staying close to the (data) action. I'm especially interested in data leadership topics, and how people deliver real outcomes. Let's connect!
  • Cazena
    Vice President, Marketing
    Cazena Jun 2015 - Present
    Waltham, Ma, Us
    Cazena was acquired by Cloudera in June 2021.I'm proud to have led marketing for Cazena. We made Cloud Data Lakes easy – and drove real, and measurable outcomes. It’s exciting to be a part of the Cloud Data Lake revolution! Cazena’s Instant Data Lake accelerates time-to-analytics and AI/ML from months to minutes. Powered by its patented fully automated data platform, Cazena delivers the first SaaS experience for data lakes. Zero operations required. Founded by Netezza leaders, Cazena is revolutionizing cloud data lakes. Experience your Instant Data Lake at Cazena.com.
  • Treasure Data, Inc.
    Vice President, Marketing
    Treasure Data, Inc. Oct 2013 - Mar 2015
    Mountain View, California, Us
    * Global marketing head at Treasure Data, directly managing US and Japan marketing teams, with a strong focus on growing US awareness and lead-gen. I led a small but mighty team of marketing professionals, balancing strategic, management and hands-on work. * Directly managed public relations, analyst relations, event and press activities; I regularly speak at conferences, lead briefings and get quoted in publications including Forbes, Silicon Angle's The Cube, TDWI and others. Published bylined articles on Wired, Venture Beat and others. * Led team in strategy and execution of marketing programs. We delivered huge lead growth via content marketing, event sponsorship, thought-leadership activities and advertising. Obsessed with content marketing best practices, bringing together experience in online publishing, content development and marketing.
  • Pivotal Inc.
    Principal Product Marketing Manager
    Pivotal Inc. Jul 2013 - Sep 2013
    San Francisco, California, Us
    * Responsible for product marketing of Pivotal's Data platforms, primarily Greenplum database, Pivotal Hadoop and GemFire. Worked with cross-functional teams to develop strategies for technology assets from multiple acquired/merged organizations. * Developed 60+ customer stories and case studies based on Pivotal software. Included both the customer use case and internal intelligence on "how the deal was won" (key features, etc.) Interviewed customers, sales, support and other stakeholders for content, wrote and developed final deliverable (slide deck). Became an internal expert on customer stories and use cases. * Collaborated closely with sales, product and tech teams on product sales decks and collateral. Led Gartner data warehousing magic quadrant submission, working with customers and internal stakeholders to develop a strong submission that elevated companies rank relative to key competitors.
  • Paraccel
    Director Of Product Marketing
    Paraccel Jul 2012 - Jul 2013
    * Technical product marketing for analytic platform based on next-gen MPP database; requirements to launch; strategic to tactical; light product management support.* Part of small marketing team driving product awareness and multi-$MM sales growth over Q412-Q113, via strategic marketing/PR and direct sales support. * Productive content writer/editor of many pieces of technical collateral, whitepapers, articles, slides, social media and other media.* Popular presenter and facilitator for many industry events, webinars, customer interviews, internal teams and programs.
  • Techtarget
    Editorial Director, Business Analytics, Applications & Architecture
    Techtarget Jan 2008 - Jun 2012
    Newton, Ma, Us
    • Managed team of 30 editors and led editorial strategy for 15 technology focused websites averaging 4MM+ page views monthly. Managed ~$500K editorial content budget, supported rapid YOY growth in ~$15MM business unit. • Instrumental in growing product revenue from vendor-sponsored content over 150% over two years, leading team in improving selection, quality and positioning of eBooks, online multimedia products and custom event programs.• Regular presenter, moderator, journalist and participant in many industry events; significant industry knowledge and connections across analytics, BI and data management markets.• Launched four online publications, managed editorial integration of acquired publications BeyeNetwork and eBizQ. Drove significant growth in membership and traffic via new content strategies and search engine optimization.
  • Techtarget
    Senior Site Editor & Reporter
    Techtarget Jan 2005 - Dec 2008
    Newton, Ma, Us
    • Lead editor for online publication covering business intelligence, data warehousing and data management topics. Grew site to 100K+ page views within first year of launch.• Wrote popular news and feature articles; developed and produced audio and video content.• Managed all editorial strategy, making site a recognized industry leader in just a few years. • Assigned and edited content from contributors; Recruited experts for events and site projects.
  • (Self Employed)
    Freelance Writer & Content Developer
    (Self Employed) 2001 - 2005
    • Wrote marketing materials, web copy, technical documentation, business communication/proposals, news and feature articles and other content.• Versatile marketing copywriter for agencies and businesses. Through BzzAgent (word of mouth agency), worked on 50+ ad campaigns for brands including Sony, tech startups and consumer brands including Ralph Lauren, Kraft and Anheuser Busch.• Print/online journalist for the Portsmouth Herald, the Spotlight, NHToDo Magazine, and others. Wrote a syndicated column appearing in seven NH & ME newspapers weekly.
  • Navipath (Spin Off Of Navisite, Cmgi)
    Product/Program Manager
    Navipath (Spin Off Of Navisite, Cmgi) 1997 - 2001
    Worked in a variety of positions at a fast-paced internet networking startup, where we sold dialup ports to major ISPs (company closed in 2002). At NaviPath (spin off of NaviSite):• Key startup member of CMGi-funded wholesale dialup network provider, part of core team developing a national data network for leading ISPs. • Lead cross-functional product team in the development of several product lines, including an online data analysis system. Developed requirements, maintained roadmap and project plans.• Managed post-launch marketing and sales of product lines, including direct work with major partners and customers, promotional events and trade shows.At NaviSite:• Managed network partner programs, including marketing, development and project management of telecom hardware and software implementations.• Recruited partners and customers via trade shows and other business events, including regular presentations, lead management and coordination of follow-up activities.
  • Ntp Software
    Product/Marketing Manager
    Ntp Software 1995 - 1997
    • Led design, development, production and operational support of Quota Manager 2.0 and other Windows NT add-on products.• Managed the marketing department, including strategy, media relations, print advertising, online, trade shows, events and direct mail campaigns. Hired and managed five person team.

Hannah Smalltree Skills

Product Marketing Analytics Business Intelligence Start Ups Marketing Strategy Strategy Editing Marketing Demand Generation Project Management Lead Generation Enterprise Software Product Management Email Marketing Management Writing News Writing Presenter Online Advertising Market Research Presentation Development Grant Writing Staff Management

Hannah Smalltree Education Details

  • University Of New Hampshire
    University Of New Hampshire

Frequently Asked Questions about Hannah Smalltree

What company does Hannah Smalltree work for?

Hannah Smalltree works for Cloudera

What is Hannah Smalltree's role at the current company?

Hannah Smalltree's current role is Senior Director, Customer and Data Leader Advocacy.

What is Hannah Smalltree's email address?

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What is Hannah Smalltree's direct phone number?

Hannah Smalltree's direct phone number is +160350*****

What schools did Hannah Smalltree attend?

Hannah Smalltree attended University Of New Hampshire.

What skills is Hannah Smalltree known for?

Hannah Smalltree has skills like Product Marketing, Analytics, Business Intelligence, Start Ups, Marketing Strategy, Strategy, Editing, Marketing, Demand Generation, Project Management, Lead Generation, Enterprise Software.

Who are Hannah Smalltree's colleagues?

Hannah Smalltree's colleagues are Yifan Wu, Lynette Oh, Johannes (Joep) Muselaers, Charbel Khalil, Julia Ostrowski, Shellie Meagher, Márton Szász.

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