Ask Google what a copywriter is. Go on, you'll find a definition along the lines of: noun: copywriter; plural noun: copywritersa person who writes the text of advertisements or publicity material.Sounds like anyone can do it, right? I suppose they can. But not everyone has the ability to use words to change a behaviour and make an impact. I do. I use the persuasive power to turn words into numbers so clients get results. Whether it's likes, sales, donations or bookings.