Senior Vice President Private Brand
Through a strategic balance of product performance and value, I have successfully delivered best-in-class price-quality value equations to India's lower-income groups, significantly improving their quality of life.As the chief custodian of Deal Share's Private Brand portfolio, I oversee more than 50 unique categories across various industrial sectors. My responsibilities encompass brand leadership, including group brand architecture, brand identity, and business development, driving sales across multiple channels (B2B, B2C, and GT).I am responsible for all aspects of the Private Brand, including setting strategic direction, driving financial and operational excellence, and providing overall P&L leadership. This spans multiple categories and channels, including Personal and Home Care, Staples, Snacks, Packaged Foods, Electronics, and Fashion. My focus is on building a future-ready team that delivers industry-leading products, distribution, and customer experiences, establishing a long-term sustainable business footprint.Key AchievementsRapid Brand Development: Successfully created 8 private brands within 26 weeks, introducing more than 50 categories and adding over 15% to the top line.Category Leadership: Achieved category leadership in more than 8 categories on the B2C platform, with each category attaining a platform share of over 50% within just 10 weeks and demonstrating healthy repeat rates.Profit Contribution: The private brand initiative now contributes over 25% of the organization's profit, highlighting its significant impact on overall business performance.These achievements underscore my ability to drive transformative growth, optimize operations, and deliver substantial value to both the organization and its customers.