Heidi Stallings Swallow Email & Phone Number

Greater Chicago Area

Greater Chicago Area

• Project manager for multi-day event that includes planning and sourcing of external general session speakers, 25+ development session speakers and topics for 500+ stakeholders• Primary communications person for department, culture and engagement subject matters • Plan and manage quarterly meetings for 120+ department leaders on relevant topics and key business issues• Assist in planning and execution of department diversity and inclusion initiatives • Manage, plan and execute additional department events, initiatives and focus groups as needed• Support the execution of Federal Reserve System and department high-priority initiatives• Provide support to senior leadership with regard to department culture, engagement and communication • Plan, write and produce bi-annual publication aimed at highlighting staff and department achievements• Serve as member of the department’s employee support network group and the bank’s support network group

Greater Chicago Area

▪ Collaborate with partners in the travel industry, including hotels, vacation packagers and advertising agencies, to research, create, write and implement online media campaigns, reaching 28 million members worldwide▪ Manage one of the company’s largest accounts, ensuring successful campaigns, content quality, relationship building and delivery of revenue goals• Research deals thoroughly to ensure transparency and quality prior to publish• Define strategy across teams to optimize user experience, increase conversions and ensure successful campaigns and repeat business▪ Work closely on deadline with sales and publishing staff on client negotiations, content strategy, future campaigns and client expectations▪ Wrote one of Travelzoo’s most organically successful blog posts, “13 Beaches You Need in Your Life: No Passport Required,” which was published on Huffington Post Travel and generated over 10,000 Facebook interactions▪ Produced over $1 million worth of content in the first quarters of 2014 and 2015 and $1 million worth of cost-per-click (CPC) content in 2013 for one of the company’s largest accounts

Greater Chicago Area

▪ Pitched story ideas for the Emmy-award winning series Super Soul Sunday and conducted extensive research on sources and topics▪ Managed social media accounts (Facebook, Twitter and Pinterest), generated online buzz for Super Soul Sunday, promoted show topics and increased viewer engagement; boosted the number of Pinterest followers by 98%▪ Identified and acquired necessary B-roll footage, graphics and photos for episodes▪ Completed show deliverables for Discovery Communications▪ Coordinated with legal department to clear footage and verify show credits▪Tracked book, Twitter, Google trends of featured subjects for post show

Greater Chicago Area

▪ Screened aired episodes of Oprah's Next Chapter, Oprah's Lifeclass, Super Soul Sunday, The Oprah Winfrey Show (reruns) and other special programs airing on Oprah Winfrey Network (OWN) for music content▪ Worked with a team to target and resolve inconsistencies between listed music and what appeared in show▪ Reformatted transcripts for reruns of The Oprah Winfrey Show and flagged all dated material for post production manager, producers and editors▪ Created act breaks for motion picture films shown on Oprah's Night at the Movies▪ Coordinated and tracked shipments of all Harpo-produced shows sent to OWN, OWN Canada and Discovery Communications▪ Delivered woos and texted elements on a show-by-show basis

Greater Chicago Area

• Created web content for The Oprah Winfrey Show and OWN, including one of the site’s best-performing quizzes, which generated 150,000 page views in two days• Wrote the weekly entertainment calendar, a guide for what’s new in movies and TV• Assisted with daily web production and wrote original content using a content management system• Collaborated with design, tech and operations teams to coordinate content for the site under tight deadlines• Wrote search engine optimization (SEO) for half of the online coverage of The Oprah Winfrey Show• Promoted from editorial intern to production assistant seven weeks into internship

Master Of Journalism, Public Affairs Journalism

Activities and Societies: Columbia Links Mentor

Communications, Communication, General

Activities and Societies: National Association of Black Journalist, Big Brothers and Big Sisters of Mid-Missouri, Society of Professional.