Haley Stauffer Email & Phone Number

New York, New York, United States

New York, New York, United States

• Responsible for leading two large accounts (B2B and E-commerce), including managing client relationships, directing team members, and driving a cohesive strategy across SEM, social, and shopping channels• Won two new clients through auditing, strategizing, and pitching new business for the agency• Built full-funnel multi-platform social strategies across Facebook, Instagram, Pinterest, and TikTok for clients with $1M - $5M in yearly ad spend• Maximized go-to-market strategy by analyzing macro-industry trends and forecasting campaign performance and ad spend

Senior Paid Social Manager duties include:• Serve as an expert in paid social platforms and strategies for the paid media team• Communicate with platform vendors and POCs to keep up with industry changes and updates (including Facebook's HEC Special Ad Category and new iOS 14 limitations)• Continued previous role duties including date-to-day budget management and optimizations

Greater Atlanta Area

• Manage direct reports on a weekly basis, providing feedback and guidance toward reaching goals• Provide assistance in sales and client on-boarding processes• Hire and train new team members on company culture and paid media best practices

• Continued focus on paid media, training in all channels including paid search, paid social, and display• Created holistic digital strategies across these channels for clients, creating budget recommendations and performance projections• Cultivated client relationships through weekly status calls, presenting new strategies and monthly campaign performance

Greater Atlanta Area

• Studied and trained in multiple facets of digital marketing, including paid media, SEO and organic social• Optimized and reported on digital marketing efforts to clients on a weekly and monthly basis

Athens, Georgia Area

HW is a creative marketing agency based in Athens, GA, dedicated to creating web and inbound marketing solutions for clients. HW specializes in web design, video production, SEO, and social media.• Compiled research on the client’s background, services, and marketing needs• Determined and set attainable inbound marketing goals for the client• Consistently monitored and interpret social media engagement analytics • Conceptualized and produced original content ideas for blog and social media postings

Athens, Georgia Area

Talking Dog is a full-service, student run advertising agency that is dedicated to serving local Athens clients. Talking Dog assigns each of its clients to a talented creative team for a yearlong project.• Selected as one of 36 to participate in UGA's student-run advertising agency• Assisted lead art director with campaign proposals and layout decisions• Constructed and coordinated detailed presentations for team workshops • Successfully designed and developed a yearlong campaign that increased client's social media engagement by over 800%

Atlanta, Georgia

The Ryan Seacrest Foundation is a non-profit organization dedicated to inspiring today’s youth, especially those facing a life-threatening illness or injury. This organization builds broadcast media centers, called Seacrest Studios, in children’s hospitals across the country and allows for patients to interact with the advanced digital studio and high-profile celebrities. Interns have the opportunity to operate the multimedia center and develop on-air experience, as well as interact with patients as well as professional artists and celebrities.• Created a personal segment about fun facts and pop culture, “Haley’s High Fives”• Operated and DJ the multimedia center • Interacted with patients and high profile celebrities• Generated positive energy and maintained a warm environment for patients through segments, activities, and games

Atlanta, Ga

Summer at the Circus is a partnership between the University of Georgia and the Creative Circus. Students can earn up to six hours of upper-level elective credits and receive an in-depth crash course to the creative side of advertising.• Researched, designed, and presented strategic plan for an up-and-coming organic grocery chain to an audience of 30 peers• Creatively directed and executed portrait and landscape photoshoots using a Canon Rebel T3i• Authored video script for Thriller short• Conducted and applied research to create a infographic using adobe creative suite• Developed an understanding of art direction through creative projects involving layout, color, and content