Haley Stauffer Email & Phone Number

New York, New York, United States

New York, New York, United States

• Responsible for leading two large accounts (B2B and E-commerce), including managing client relationships, directing team members, and driving a cohesive strategy across SEM, social, and shopping channels
• Won two new clients through auditing, strategizing, and pitching new business for the agency
• Built full-funnel multi-platform social strategies across Facebook, Instagram, Pinterest, and TikTok for clients with $1M - $5M in yearly ad spend
• Maximized go-to-market strategy by analyzing macro-industry trends and forecasting campaign performance and ad spend

• Senior Paid Social Manager duties include:
• Serve as an expert in paid social platforms and strategies for the paid media team
• Communicate with platform vendors and POCs to keep up with industry changes and updates (including Facebook's HEC Special Ad Category and new iOS 14 limitations)
• Continued previous role duties including date-to-day budget management and optimizations

Greater Atlanta Area

• Manage direct reports on a weekly basis, providing feedback and guidance toward reaching goals
• Provide assistance in sales and client on-boarding processes
• Hire and train new team members on company culture and paid media best practices

• Continued focus on paid media, training in all channels including paid search, paid social, and display
• Created holistic digital strategies across these channels for clients, creating budget recommendations and performance projections
• Cultivated client relationships through weekly status calls, presenting new strategies and monthly campaign performance

Greater Atlanta Area

• Studied and trained in multiple facets of digital marketing, including paid media, SEO and organic social
• Optimized and reported on digital marketing efforts to clients on a weekly and monthly basis

Athens, Georgia Area

• HW is a creative marketing agency based in Athens, GA, dedicated to creating web and inbound marketing solutions for clients. HW specializes in web design, video production, SEO, and social media.
• Compiled research on the client’s background, services, and marketing needs
• Determined and set attainable inbound marketing goals for the client
• Consistently monitored and interpret social media engagement analytics
• Conceptualized and produced original content ideas for blog and social media postings

Athens, Georgia Area

• Talking Dog is a full-service, student run advertising agency that is dedicated to serving local Athens clients. Talking Dog assigns each of its clients to a talented creative team for a yearlong project.
• Selected as one of 36 to participate in UGA's student-run advertising agency
• Assisted lead art director with campaign proposals and layout decisions
• Constructed and coordinated detailed presentations for team workshops
• Successfully designed and developed a yearlong campaign that increased client's social media engagement by over 800%

Atlanta, Georgia

• The Ryan Seacrest Foundation is a non-profit organization dedicated to inspiring today’s youth, especially those facing a life-threatening illness or injury. This organization builds broadcast media centers, called.
• Created a personal segment about fun facts and pop culture, “Haley’s High Fives”
• Operated and DJ the multimedia center
• Interacted with patients and high profile celebrities
• Generated positive energy and maintained a warm environment for patients through segments, activities, and games

Atlanta, GA

• Summer at the Circus is a partnership between the University of Georgia and the Creative Circus. Students can earn up to six hours of upper-level elective credits and receive an in-depth crash course to the creative.
• Researched, designed, and presented strategic plan for an up-and-coming organic grocery chain to an audience of 30 peers
• Creatively directed and executed portrait and landscape photoshoots using a Canon Rebel T3i
• Authored video script for Thriller short
• Conducted and applied research to create a infographic using adobe creative suite
• Developed an understanding of art direction through creative projects involving layout, color, and content