Helena Strakova Email & Phone Number

Bratislava, Slovakia

- Responsibility for orchestrating all changes in the company leading to better customer experience.- Setting up and consult new processes, customer journeys, communication and value propositions roadmap with internal stakeholders- Initiating and challenge activities to implement enhancements with the aim of simplicity and transparency- Leading a Voice of Customer program across the whole company to ensure continuous improvements across all sales channels, touch points as well as in… Show more - Responsibility for orchestrating all changes in the company leading to better customer experience.- Setting up and consult new processes, customer journeys, communication and value propositions roadmap with internal stakeholders- Initiating and challenge activities to implement enhancements with the aim of simplicity and transparency- Leading a Voice of Customer program across the whole company to ensure continuous improvements across all sales channels, touch points as well as in the internal organization - Educate the rest of the organization about the customer and customer experience Show less

Bratislava

- responsibility for transaction and revenues KPIs in FMC and fixed multiplay consumer segment - E2E responsibility for customer value management throughout the whole lifecycle - defining, launching and evaluating campaigns based on analytical results and customers' needs- defining customer journey with focus on the best customer experience - setting up go-to-market approach as well as mid to long term strategy for telco core products within B2C segment - defining areas of… Show more - responsibility for transaction and revenues KPIs in FMC and fixed multiplay consumer segment - E2E responsibility for customer value management throughout the whole lifecycle - defining, launching and evaluating campaigns based on analytical results and customers' needs- defining customer journey with focus on the best customer experience - setting up go-to-market approach as well as mid to long term strategy for telco core products within B2C segment - defining areas of new business opportunities within particular segments- leading team of 9 FTE Show less

Bratislava

- responsibility for FMC, fixed multiplay and postpaid mobile single-play consumer segment - responsibility for delivering major revenues and transaction KPIs- setting up go-to-market approach as well as mid to long term strategy for telco core products within B2C segment,- driving customers' value, implementation of campaigns- leading team of 9 FTE

Bratislava

- defining vision, mission and strategy of the flag-ship product Magenta 1- responsibility for the growth project lead and delivery - setting up the product roadmap and consulting the go-to-market approach- steering cross-channel mix and life-cycle management- head of company-wide multi-disciplinary virtual team- responsible for fulfilling the business targets of the Magenta 1

Bratislava

TEAM RESPONSIBILITIES:- definition, calculation, implementation and evaluation of mobile propositions for consumer and VSE/SOHO segment - responsibility for KPI's in all mobile revenues streams: mobile postpaid and prepaid voice, confined and full connectivity, roaming and handsets pricelist- creating go-to-market strategy in order to maximize sales and revenues performance- identifying opportunities to keep a increase revenues, customers satisfaction and loyalty-… Show more TEAM RESPONSIBILITIES:- definition, calculation, implementation and evaluation of mobile propositions for consumer and VSE/SOHO segment - responsibility for KPI's in all mobile revenues streams: mobile postpaid and prepaid voice, confined and full connectivity, roaming and handsets pricelist- creating go-to-market strategy in order to maximize sales and revenues performance- identifying opportunities to keep a increase revenues, customers satisfaction and loyalty- competition benchmarking, market and competitive analyses, forecasting, budgeting, reporting.PERSONAL RESPONSIBILITIES:- leading a team of 9 FTE- creating segment proposition and pricing strategy accross all mobile revenues streams- responsibility for P&L for whole mobile segment Show less

Bratislava

TEAM RESPONSIBILITIES:- definition, execution and evaluation of all cross-channel direct marketing campaigns- multi-channel management of direct marketing campaigns for all bank products, channels and campaigns prioritisation​- identifying new sales opportunities in existing database across all customers segments​- automatization of all direct marketing campaigns within CMS for available integrated channels, implementation of lifecycle management​- business analyses and… Show more TEAM RESPONSIBILITIES:- definition, execution and evaluation of all cross-channel direct marketing campaigns- multi-channel management of direct marketing campaigns for all bank products, channels and campaigns prioritisation​- identifying new sales opportunities in existing database across all customers segments​- automatization of all direct marketing campaigns within CMS for available integrated channels, implementation of lifecycle management​- business analyses and product reporting​- forecasting all commercial KPIs​- responsibility for all market research projects withing bank groupPERSONAL RESPONSIBILITIES:- leading a team of 9 FTE- business owner of campaign management system and targetting customers data mart- business ​- leading of campaing management tool implementation and integration project​- budgets control Show less

creating company customers and revenues budget, monitoring commercial and financial KPIsdeep marketing forecasts and analyses based on KPIs evolutionsetting goals for marketing campaigns in context with market situation and budget expectationsintroducing assumptions for marketing prospositionssynthesizing inputs for technical and financial planning,making outputs for top management business decisioning,reports to commercial/marketing director.

Team responsibilities:Carrying out commercial offers analyses in line with propositions roadmap corresponding to market situation, budget expectations and technical capacitiesDefining and optimizing pricing strategies Carrying out deep pre-launch business cases and post-launch analyses of commercial propositions and productsDefining and conducting campaigns, measurement of their success, recommendations based upon resultsIn cooperation with external agency conducting market… Show more Team responsibilities:Carrying out commercial offers analyses in line with propositions roadmap corresponding to market situation, budget expectations and technical capacitiesDefining and optimizing pricing strategies Carrying out deep pre-launch business cases and post-launch analyses of commercial propositions and productsDefining and conducting campaigns, measurement of their success, recommendations based upon resultsIn cooperation with external agency conducting market researches, explaining outputs and providing with recommendationsCreating recommendations and support material for C-level business decisioningProviding to all levels of products and propositions managers with long-term and short-term reporting of all commercial KPI'sPersonal responsibilities:Supervising a team of 7 analystsIn cooperation with marketing director submitting commercial offers proposals and recommendations for approval of Pricing committee teamCooperation in commercial offers roadmap creation Show less

Regular and ad hoc market situation assessment with progress estimationsCommercial offers analyses for financial assessmentTelecommunication market benchmarking at national and international levelProviding to technical consultants with business insight in data-mining model creation processCooperation at segmentation model creation and implementationFrom 1.2.2005 to 30.6.2005 stand-in for head of marketing analytics team

Postgraduate, Mathematical Methods In Cosmic Geodesy

- participation at detailed mathematical methods of GPS measurements procesing for both commercial and scientific purposes

Ing, Geodesy And Cartography

- extended study of GPS and geodetic astronomy