Marketing Trainee
Current- 2024Y
- Renovated the Philips Lighting space in B&Q, rebranding the concept that light can aid sleep, resulting in an offline event boosting category sell-out by +36%, and ceiling and smart lighting sell-out by +42%.
- Integrated B&Q and TWdecoman resources for a smart lighting x energy-saving event at the flagship store, increasing sell-out by 36% and boosting consumer awareness of energy-saving bulbs.
- Optimized the reimbursement process to facilitate cross-departmental cooperation.
- Built strong relationships with clients to foster the sales of smart lighting.
- Launched the COSTCO Smart Lighting Roadshow, driving half of the average category sell-out and engaging 6,000+ customers.