Marketing Trainee
Current2024Y• Renovated the Philips Lighting space in B&Q, rebranding the concept that light can aid sleep, resulting in an offline event boosting category sell-out by +36%, and ceiling and smart lighting sell-out by +42%.• Integrated B&Q and TWdecoman resources for a smart lighting x energy-saving event at the flagship store, increasing sell-out by 36% and boosting consumer awareness of energy-saving bulbs.• Optimized the reimbursement process to facilitate cross-departmental cooperation.• Built strong relationships with clients to foster the sales of smart lighting.• Launched the COSTCO Smart Lighting Roadshow, driving half of the average category sell-out and engaging 6,000+ customers.• Optimized the display corner in TLW flagship stores with smart lighting, achieving a 99% sell-out increase in one month.• Created the light x perfume campaign with SABON, boosting CSG sell-out by 173% in smart lighting and 81% overall on MOMO.• Led the 2024 Double 11 campaign with the theme "Overlord of Light," achieving a 10% increase in overall category sell-out on EC.2023Y• Achieved 10% YoY growth in actual product sales across all channels during 2024 CNY.• Planned the offline channel events, resulting in a 20% growth in channel sales volume.• Organized product training for promoter, achieving 50% YoY growth in Sell-out.• Coordinated with sales team to build effective promotion plan to reach the target goal.• Optimized communication with field team to boost the execution of channel activities.• Analyzed the Sell-Out from offline campaigns to derive insightful action plans.
