Heather Sullivan Email & Phone Number

Appleton, Wisconsin, US

San Francisco, California, US

Member of Sendoso Advisor Group - helping to make connections, recommendations and adding input to product roadmap features and functionality.

Los Gatos, CA, US

Las Vegas, NV, US

• SaaS, Technology and software marketer driving demand generation strategy and execution across channels, managing budget, forecast and growth plans, and managing a team of contractors and an FTE in support of the NAMER.
• Achieved MBO goals at 100% for FY2021 and 100% MBO and 99.98% Revenue for FY2022
• Earned the RSI Fast Starter Award for having quickly made a significant impact in Q2 2021 and 2022 Sales Club Award recipient.
• Personally responsible for 68 1:1 meetings for the sales team (MQOs), netting 45 SALs and 20 opportunities worth $3.7M in pipeline, meeting 1 for 1 the quantity generated by a team of 11 ISRs/BDRs, between July and.

San Francisco, California, US

• Developed FY2021 demand gen plan incorporating multi-channel integrated tactics to drive toward joint pipeline goals with enterprise sales team. Pivoted quickly to accommodate COVID-19 event cancellations, while.
• Consistently achieving pipeline goals, surpassing by more than 40% for Q3 alone. Reduced event/webinar attrition QoQ by more than 12%, negotiate contracts (saving 20+% on average) and created a forecast model based on.
• While maintaining oversight to the entire plan and budget, I personally manage the North America territory and my direct report who manages the EMEA field marketing activities, as well as the Global 1st party, customer.
• Regularly meet with leadership on campaigns, content, execution and performance metrics, recommending new tactics, vendors or shifts in campaign strategy to move the needle in our target accounts.
• Built six Marketo nurture flows in Q3 alone to progress prospects through the funnel. Gained valuable insight into gaps in content and the path of prospects through our funnel to improve engagement and higher lead to.

Belmont, CA, US

• Led a team of 16 to support upmarket field marketing campaigns and strategic corporate events (major trade shows, Customer Advisory Board, Analyst Days, SKO and account-based marketing programs in support of sales.
• Field Marketing pipeline YoY growth of 159% from $7.3 Million to $19 Million; 8x aMRR y/y growth from $40k to $320k; RC Forums: 10x LTV ROI with $950k in spend and $10.5 million in LTV.
• Scaled event activities 210% YoY with same headcount through improved processes and tight integration and collaboration with internal marketing channel leaders.
• Developed ABM strategy, programs & deliverables, KPI reporting and weekly cadences with constituents to ensure proper follow up processes. Grew field marketing programs YoY>1067% Q32018: Q42019 >212%
• Recognition: Kudos “Exceptional” award received 8 times for work with Sales, Connect Central, MOPs/Budgeting, Q42016 Sales Leadership Award – for leadership, can do/whatever it takes attitude; Q32018 – Member of Most.

Belmont, CA, US

Account Based Marketing and Target Account Strategy

Campbell, CA, US

• Responsible for managing and creating a variety of lead generation programs, managing vendors, working with Marcom for asset development and web deliverables while working closely with Sales and the executive.
• Manage existing marketing programs towards lead delivery, performance reporting and proactively manage campaigns for course correction and improvement.
• Research and execute new marketing campaigns to drive qualified leads to the Mid Market Distributed Enterprise sales team and offer recommendations to upper management for optimizing overall marketing efforts.
• Research competitor marketing tactics, market conditions and trends in the industry to gain insight for campaign management successes or areas for improvement.

Armonk, New York, NY, US

Liaison between WW Rational brand marketing organization and local in country, demand generation, market segment and sales teams to ensure brand coverage and target attainment.

Armonk, New York, NY, US

Strategize with international country field marketing, sales, technical and business partners to ensure best selection of Marketing and Demand Generation activities to drive revenue in and across brands.

Menlo Park, CA, US

Developed the company’s marketing communication strategy and implemented innovative programs and events to drive success in the market place for vendor agnostic network and service assurance solutions.

Campbell, CA, US

Created seminar series roadshow to build pipeline and user community and grow web application security business. Managed website content updates.

Marketing Software Certification, Marketing Automation

Education record

Ba, Finance/International Banking

Education record