Yun Hsu Email & Phone Number

Data Analysis:- Analyze app user behavior through SQL and create visualizations through tableau and excel. - Conduct user behavior analysis and propose 3+ solutions to improve revenue, resulting in an 80% YoY revenue growth.- Be in charge of multi-dimensional data analysis, including analysis of subscriber/free user behavior, subscription conversion rates, retention rates, and feature usage.AD Campaigns Operations & Optimization:- Optimize ad campaigns to expand spending by 2x with positive ROI, leading to a 90% YoY subscriber growth.- Analyze LTV and ROI performance and optimize creative content across three apps in 10+ countries.- Monitor conversion rates by third-party tools such as Appsflyer and Firebase.App Store Optimization:- Conduct store A/B test and optimize keyword pools to improve organic ranking.

CRM data analysis with SQL.- Led projects for multiple international FMCG brands, including Estée Lauder, Guerlain, SKII China, Sulwhasoo, Nestle, and others.- Conducted purchase behavior analysis using a single customer view to uncover insights into customer behavior.- Utilized multi-dimensional product analysis to gain a deep understanding of the consumer journey.- Conducted data ETL processes to ensure data quality and accuracy.

台灣 台北市

- Assist start-up companies with market research, such as new product testing and focus group.- Prepare survey results and competitive analysis reports.- Collect data for the governmental projects and internal projects.