Leading a team of creative designers, brand and product marketers responsible for DataSnipper's brand and product narratives. Building our category, leading brand, executive thought leadership, PR, social and community, customer Marketing and product Marketing.

Hello Customer is a B2B enterprise SaaS platform that unifies feedback across the customer journey. Providing AI-driven insights based on automatic feedback analysis. Reporting to CEO and Board.Key results:- Introduced Account Based Marketing- Optimized sales and marketing revenue flow- Successfully launched ISAAC II to marketResponsibilities:- Product Marketing, including Gartner- Content & Brand Marketing- Demand generation- Account Based Marketing- Revenue Operations (HubSpot CRM, Salesloft, Salesforce CRM, Zoominfo)

StackState is a B2B enterprise SaaS observability platform. Providing AI-driven insights across all IT environments, enabling customers to prevent outages. Reporting to US based CEO & Board.Key results:- 300% ARR Growth, 70% marketing generated- Acquired 2019 Gartner Cool Vendor Status- Shifted from on-perm to SaaS business model- Created SaaS GTM, including pricing model- Launched new brand and website- Built successful BDR process and teamResponsibilities:- BDR- Product Marketing, including Analyst Relations (Gartner, Forrester, 451 Research, IDC)- Content & Brand Marketing- Demand Generation- Revenue Operations (HubSpot CRM, Salesloft, Salesforce CRM, Zoominfo)

Incentro is a B2B SaaS & Consulting agency with more than 600 digital experts. Responsible (MT) for the Amsterdam business unit (70fte), Marketing and Design focus.Key results:- Built the Marketing & Design service line from 0 to $1M yearly revenue- Acquired Gold HubSpot resell partner status- Launched new Incentro Brand across incentro.com and careers.incentro.com- Implemented HubSpot CRM and inbound strategy across 9 business units, 4 countries.Responsibilities- Sales, closed up to 300K deals- Growth of digital marketing services (5fte);- Growth of our digital design services (12fte);- Field management, helping our digital marketers and designers grow;- Acquiring new marketing and design talent;- Led the Brand, CRM and Marketing activities for Incentro

- Led small teams and worked for B2B and B2C companies, including TomTom, G-Star RAW, KPN Telecom, Telfort, XS4ALL, Wolters Kluwer, Univé, MisterGreen, Van Doorne.- Sales, closed up to 20k deals

- book sales follow up meetings- 2013 top performer

- Sales outreach to close advertising contracts- Sales outreach to increase subscription base

- Organized local launch events for the XC60- Organized Volvo AutoRai 2009 motor show- Created the Volvo AutoRAI campaign website- Created car data sheets- Organized local PR events