Responsible for a wide range of deliverables and team coordination for an agency that gets it and gets it done. We work with clients across the IT spectrum including technology providers for security, networking, storage, data and analytics, virtualization, digital workplaces, telecom, as well as Global System Integrators and major cloud providers, helping them achieve success with:• Solution positioning and messaging• GTM planning and product launches• Growth in new market segments, geographies, verticals• Meeting new revenue goals through sales enablement• Partner channel expansion and acceleration• Thought leadership and market awareness• Optimizing marketing, program, and product processes

Responsible for product marketing and product management. Through market research and relationships with customers and partners, I helped drive the direction of a suite of mobile apps, developer platform and ERP-integrated solutions.

--Led product marketing and messaging for the ALM Functional Testing software suite.--Launched products in partnership with campaigns, product management, PR, and sales.--Conducted detailed competitive analysis used by R&D, product management and sales. --Analyzed customer social media engagement and web behavior.--Executed targeted global campaigns for lead generation.--Managed initiatives involving 3rd party/contractor training, whitepapers & competitive intelligence.--Revamped promotions, pricing, and packaging to gain customer loyalty and new prospects.--Supported new channel research and enablement efforts, including HP hardware channels.--Initiated customer case studies, interviews, surveys & one-on-one engagements to identify needs.--Established solution benefits and ROI through collateral, social media and tradeshow activities.--Engaged prospects and customers via multiple social media channels and innovative web content.

--Designed and developed awareness, functional, troubleshooting, and internal training initiatives.--Collaborated with hundreds of global engineers both live and virtually.--Planned and executed a 3rd party provided support service.--Developed marketing collateral.--Worked with R&D on product issues relating to usability, demos, and integration requirements.--Supported pre-sales engineers on product functionality and assessing customer requirements.--Crafted marketing strategies and provided overviews and technical presentations to customers.--Conducted hands-on tutorial classes at customer events.