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Heather Roth is a Director - Digital Strategy at Slalom at Slalom. She possess expertise in marketing, strategy, research, strategic planning, leadership and 13 more skills. Colleagues describe her as "I truly cannot say enough good things about Heather. Her willingness to dig into a project and ability to reason through any problem were truly inspiring. During the time we worked together, I had the privilege of her strategic insight on a number of projects and was able to see firsthand how spectacularly well she communicated with clients, conducted in-depth research, and successfully developed brands in a wide variety of verticals.", "Heather is one of the most reliable team members I've had the pleasure working with. With every research project and new business pitch, she keeps the end customer in mind. Her background in digital media analytics serves her well in her role as senior customer experience strategist. She takes both a quantitative and qualitative approach in her recommendations, and aims to provide stellar service to her clients to improve brand value and overall customer experience.", and "I have had the wonderful opportunity to work on many projects with Heather at the Loyola Family Business Center. Heather is a very effective, detailed and "global thinking" individual. Her ability to work on multiple projects at the same time while producing outstanding results is amazing. Heather is dedicated, productive and an asset to this organization as she will be to any organization fortunate to have her. She will be successful in her new career as she has all the skills, knowledge and abilities that make her valuable and someone an organization will want to retain. Heather's strengths also include her marketing experience as she has excellent detailed abilities to develop, implement and coordinate marketing plans and processes. It was a pleasure to work with Heather and I hope I can have the opportunity to work with her again one day."
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Director - Digital StrategySlalom Jul 2021 - PresentSeattle, Wa, Us -
Senior Principal - Digital & Customer StrategySlalom Jan 2021 - Jun 2021Seattle, Wa, Us -
Principal Consultant - Slalom StrategySlalom Feb 2019 - Jan 2021Seattle, Wa, Us -
Associate Director Of StrategyImm - Ideas Made Measurable Aug 2018 - Feb 2019Boulder, Colorado, UsStarting as an analyst at IMM, I served as a core business analyst for all media, website and market analytics across telco, consumer electronics, sporting goods and restaurant clients – leading the adoption of Tableau reporting as a way to leverage our core data practice to tell business stories.With this data-lead background, I moved into a strategic role, leading the creation and development of the user experience and branding practices - which are core components of the customer experience initiative that now serves our clients. To ensure the success and sustainability of this critical work, I created a standard user experience strategy framework for conducting user experience and internal business operational audits, evaluating website behaviors, and managing quantitative and qualitative research.Leveraging this experience framework, I develop brand, market, media, operational process, digital UX and/or consumer strategies with short and long-term strategic roadmaps. These plans help our clients determine sales and awareness opportunities, audience value and market potential, and develop brand and messaging strategies that prompt behavior change. -
Senior Customer Experience StrategistImm - Ideas Made Measurable Jul 2017 - Jul 2018Boulder, Colorado, Us -
Ux StrategistImm - Ideas Made Measurable Jun 2016 - Jun 2017Boulder, Colorado, Us -
Sr. Client Data AnalystImm - Ideas Made Measurable Mar 2016 - Jun 2016Boulder, Colorado, Us -
AnalystImm - Ideas Made Measurable Feb 2015 - Feb 2016Boulder, Colorado, Us• Developed complex client reports on web, media and creative performance to drive actionable direction or ideas• Lead development of Tableau BI reporting standards, building executive facing reporting packages across electronics and food services clients• Lead Google Analytics and Tag Manager strategy and implementation to provide comprehensive analytical tracking• Generated daily performance reports and ad hoc analyses to clients and publishers -
Data AnalystCharter School Growth Fund Oct 2010 - Feb 2015Denver, Colorado, Us• Oversee development of key data visualization solutions for sourcing, investments, grant proposals and investor reports using Tableau and Microsoft Excel dashboards • Serve as a liaison between Information Systems and all other departments to procure and analyze data for cross team business solutions that support investment decisions, portfolio management, fundraising and marketing activities • Manage client relations, statistical modeling and analysis, and presentation of student achievement and school performance summaries of over forty grantee applicants per year • Conduct extensive research of external operating conditions in targeted geographies to identify potential expansion opportunities for unique business models within the portfolio -
Event CoordinatorLoyola Family Business Center Sep 2009 - May 2010Chicago, Illinois, Us• Organized annual Illinois Family Business of the Year Awards and Recognition Event resulting in an increased attendance of 25% in 2009 to 250 attendees• Managed and juried review process for 300 applications to selection of eleven winners and finalists.• Current projects include: website development and search optimization, social media planning and development of a streamlined communications process for all event logistics -
Project ConsultantLoyola Family Business Center Jun 2009 - May 2010Chicago, Illinois, Us -
Graduate Scholar - Department Of Business EthicsLoyola Family Business Center Aug 2008 - Sep 2009Chicago, Illinois, Us -
Leadership Assistant - Idea InstituteCornell College Aug 2007 - May 2008Mount Vernon, Ia, Us• Designed and implemented a new student leadership development program at Cornell College• Coordinated logistical details and marketing materials for monthly personal and professional development programs -
Publicity/Education ChairCornell College Relay For Life Oct 2006 - May 2008• Designed media plans for the two highest grossing Relay for Life fundraising events at Cornell College• Composed press releases and advertisements for campus and local newspapers• Designed monthly advertisements to raise campus awareness of the event• Coordinated annual cancer awareness events to promote education of cancer and participation in the event. My Breast Cancer Awareness Day was awarded the 2008 “Civic Engagement Program of the Year” award.
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Associate ConsultantNoel-Levitz May 2007 - Sep 2007• Worked as a contract consultant form May-September 2007• Conducted client consultation and marketing research for University, College, and Community College clients with the intent to improve student satisfaction• Analyzed client data over a five year period and consulted with clients based on results• Constructed narrative for the 2007 National Student Satisfaction and Priorities Report
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Retention Solutions InternNoel-Levitz May 2006 - Aug 2006• Managed data and conducted marketing research for University, College, and Community College clients with the intent to improve student satisfaction• Analyzed various demographic subgroups of data on levels of satisfaction and importance for students who have completed the Student Satisfaction Inventory• Independently created an analysis of data that has recently been incorporated into the company’s national report
Heather Roth Skills
Heather Roth Education Details
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Quinlan School Of Business, Loyola University ChicagoManagement -
Cornell CollegePsychology
Frequently Asked Questions about Heather Roth
What company does Heather Roth work for?
Heather Roth works for Slalom
What is Heather Roth's role at the current company?
Heather Roth's current role is Director - Digital Strategy at Slalom.
What is Heather Roth's email address?
Heather Roth's email address is ht****@****ail.com
What is Heather Roth's direct phone number?
Heather Roth's direct phone number is +130395*****
What schools did Heather Roth attend?
Heather Roth attended Quinlan School Of Business, Loyola University Chicago, Cornell College.
What skills is Heather Roth known for?
Heather Roth has skills like Marketing, Strategy, Research, Strategic Planning, Leadership, Project Management, Fundraising, Data Analysis, Advertising, Event Management, Market Research, Marketing Research.
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