• Manages a team of nine individuals responsible for all digital, television, print, radio, and outdoor and social media for Penn State World Campus brand-building campaigns, as well as prospective and current student networking and engagement events• Oversees internship program of four part-time student interns, including recruiting, hiring, on-boarding, and establishing training plans with their on-site supervisor• Oversees the strategy and operations of Penn State World Campus's social media channels; which includes day-to-day cross functional team of 6 content contributors, creative developers, and analysts, and a team of 15 monitors and client service providers• Develop and execute annual integrated brand marketing plans for Penn State's World Campus online degree and certificate programs with a marketing budget of more than $12M• Measure, monitor and evaluate campaign effectiveness on an ongoing basis using campaign management and web analytics tools (Omniture, CoreMetrics, Google Analytics) to continuously optimize marketing strategy and explore new media tactics• Analyze and report out weekly, monthly, and quarterly to marketing unit on KPIs and recommendations for all Penn State World Campus marketing efforts• Gather and review market research nationally and in key target geographic areas to refine target audiences, determine market potential, identify consumer/industry trends, and maintain awareness of the continuously changing competitive landscape in online higher education• Represent Penn State World Campus on university-wide Social Media Council

• Manages a team of five individuals responsible for all digital, television, print, radio, outdoor and social media advertising for Penn State World Campus brand-building campaigns as well as prospective and current student networking and engagement events• Manages the day-to-day operations of Penn State World Campus’s social media channels; leading a day-to-day cross functional team of 10 content contributors, creative, and analysts, and a team of 15 unit monitors and client service providers• Develops and executes annual integrated brand marketing plans for Penn State’s World Campus online degree and certificate programs with a marketing budget of more than $7.5M• Measures, monitors and evaluates campaign effectiveness on an ongoing basis using campaign management and web analytics tools (Omniture, CoreMetrics, Google Analytics) to continuously optimize marketing strategy and explore new media tactics• Analyzes and reports out weekly and monthly to marketing unit on KPIs and recommendations for all of World Campus marketing efforts• Gathers and reviews market research nationally and in key target geographic areas to refine target audiences, determine market potential, identify consumer/industry trends, and maintain awareness of the continuously changing competitive landscape in online higher education• Chairs the Penn State Outreach and Online Education Social Media Governance committee

• Develop annual integrated brand marketing plans for Penn State’s World Campus online degree and certificate programs with a brand marketing budget of more than $5M• Execute brand marketing plans including digital, television, and online campaigns; public relations; and event management• Manage group digital campaigns and execution for all program marketing campaigns, an additional $600K in program campaign budget funds• Measure, monitor and evaluate campaign effectiveness on an ongoing basis for more than 120 individual campaigns using campaign management and web analytics tools (Omniture, CoreMetrics, Google Analytics) to continuously optimize marketing strategy and explore new media tactics• Analyze and report out monthly to marketing unit on KPIs and recommendations for all of World Campus marketing efforts• Gather and review market research to refine target audiences, determine market potential, identify consumer/industry trends, and maintain awareness of the continuously changing competitive landscape in online higher education• Oversee the World Campus positioning strategy for communicating with prospective students through internal and external partners to optimize conversion and maintain consistency with the World Campus brand• Lead and collaborate with creative services on consistent design/branding of marketing materials, including the website, across the entire portfolio• Provide continuous strategic support for current and new project initiatives of key internal clients, the World Campus Executive Director, strategic leadership, and academic partners• Manage relationships with vendors, University offices, and with external contacts

• Developed and executed annual integrated marketing plans using digital, print, business-to-business, email, and other media channels for a portfolio of 10-12 online degree and certificate programs with a combined marketing budget of more than $500K• Tracked and analyzed strategic KPIs using campaign management and web analytics tools (Omniture, Coremetrics, Google) to effectively measure campaign success of more than 50 integrated campaigns• Conducted media and market research analysis to identify program and program portfolio target audiences and their needs• Researched competitive landscape to evaluate market position and potential and identify key differentiators of each program in my portfolio• Managed paid social media advertising campaigns (LinkedIn, Facebook) for all online degree and certificate programs• Met monthly with program stakeholders to report on marketing activities and successes• Wrote and updated compelling brochure, website, and advertisement copy for online degree and certificate programs in my program portfolio• Organized and facilitated monthly web presentations to prospective students that featured top faculty along with program highlights (AdobeConnect)

• Managed budget to increase profits by 329% over prior year in first 8 months• Improved branch’s overall corporate quality compliance from 78% to 95%• Negotiated service contracts for new and existing clients• Conducted resume workshop seminars and interview skills classes for job seekers • Matched skill sets of applicant candidates to client job orders• Managed day-to-day branch office operations• Interviewed candidates and made hiring decisions for internal positions• Built customized pricing based on risk assessment models and physical inspection

• Collaborated with other departments to develop custom-built solutions for clients • Grew client base for a previously declining service line by 12% in first year• Acquired new Fortune 100 clients through business to business consultative sales • Designed customized solutions to meet the needs of potential and existing clients • Created marketing materials involving industry analysis for potential clients• Provided customer service and support for existing clients• Presented service lines at international industry trade shows• Traveled to corporate headquarters of potential clients for on-site presentations

• Negotiated Fortune 500 client services with business owners• Trained sales associates in negotiating tactics and techniques• Mentor and Team Leader for marketing team of up to 12 Account Executives• Created and developed client-specific training regimens and workshops• Expanded client base in geographically and culturally diverse locations with business to business sales