Prasad Rao Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Bangalore Urban, Karnataka, India

Bengaluru Area, India

Manager Key Accounts – Karanataka Region (Sales ) & Marketing – South IndiaHandling all 5 Stars and Key Accounts of Bangalore comprising of 70 premium outlets. Accounting for more than 30% of company's wine sales & 40% of spirit sales in Karanataka. Also handling Marketing operations in all of South India.

Mumbai Area, India

>Conceptualization to commercialization of a new specialty LED division.>Planning marketing strategies , annual operating & annual budget plan.>Assimilating & Analyzing market data, market trends, understanding market research, reviewing technical data & applying these considerations to draw strategic business conclusions.>Supporting Quarterly/Half-Yearly/Annual Portfolio Management process.>Strategies to deploy Sales Plan & Achievement.>Sales force enhancement.

Mumbai Area, India

>Setting up innovative Marketing & Sales strategies & differentiating product strategies to provide greater financial reward.>Implementing all “Below the Line” marketing activities – for all product forms i.e. Whiskey, Vodka, Rum, Gin.>Strategic installation of signages and also “In-shop” branding in high salience outlets of brands like Black Dog, White & Mackay, Antiquity & Antiquity Blue, White Mischief, Romanov, Bagpiper.>Re-launched White Mischief Vodka, McDowells Rum new bottle ,>Launched McDowell’s no 1 Platinum whiskey (in Western Maharashtra)>Designed exclusive market strategies for the brand for generation of greater volume sales.>Solely responsible for setting up & structuring a well dedicated Sellout team (68nos) / Trade marketing team in West Maharashtra.

Mumbai Area, India

>Launched a new Cardiac-Specialty Division - (ZECURE).>Involved in product/molecule portfolio balancing (Portfolio Management) for the Anti- hypertensive, Anti-coagulants, Anti-platelet molecules (Monotherapy & Combination therapy).>Soliciting & Co-coordinating various promotional inputs.>Initiating Brand Life-Cycle decision & dussicussion.>Closely monitoring ROI of various inputs used in promotional activities & also performing strategic & operational or tactical Gap analysis.

Mumbai Area, India

>Involved in sale & marketing of branded formulation to customers who in turn cater to the anti hypertensive & cardiovascular market.>Launched Etizolam (First time in India Brand name : Etizola), Olmesartan+ Amlodipine (First time in India Brand name : Olmesar-A) and Metoprolol Succinate ER (Brand name : Metomac).>Formulating business and marketing strategy through product positioning, Public relation and partnership and promotional efforts & preparing various communication materials.>Involved in Retail auditing, Market survey, analyzing the competitors’ activity, Gap analysis & developing different marketing strategies and innovative ideas which would help in enhancement of prescriptions’/sales.>Conducting Cycle and Brand Launch meetings’ & Post Brand launch follow ups.

Master Of Business Administration (M.B.A.), Marketing, Ii

Master’S Degree, Biotechnology, I

Bachelor’S Degree, Bachelor Of Science Chemistry, Ii