-Develop community for a private membership-based golf club for influencers and executives, with a strong member social reach of over 115 million.-Define the club's brand voice through innovative use of social media marketing, captivating content, and strategic partnerships.-Plan and execute a variety of monthly tournaments, accommodating members, guests, and open competition.-Maintain strong, strategic relationships with golf brands, sponsors, influencers, and platforms.-Implemented growth strategies to increase the club's membership base and drive advancements for golf within the entertainment industry through marketing communications, email marketing, and conducting market research.-New business development and relationship management

ZONED is a full-service creative agency and venture studio built to bridge the gap between gaming and pop-culture.Through a combination of industry expertise and a curated network, we create easily digestible campaigns infused with sports, music, sneakers and entertainment to help brands build equity in the constantly changing world of gaming and esports.Past Clients: Venmo, Coca-Cola, Call of Duty League, FaZe, Corsair, YouTube, Turtle Beach, XBOX, Fortnite, HyperX, Final Fantasy, Caffeine, Twitch, Red Bull, E3, Warner Music.

- Direct the strategic development and execution of marketing campaigns for North America’s largest esports league- Strategically and creatively allocate marketing spends to deliver maximum impact and ROI across target audiences-Manage the on-going strategic relationship with game publishers, teams, influencers and social platforms- Deliver on business goals, monitoring and adapting performance based on KPIs of partners including Dunkin Donuts, MonsterEnergy, US Army, Campbells Soup, the NFL, Doritos, and more- Develop growth strategies for key initiatives across the Playfly Sports portfolio- Manage, coach, and develop marketing team and constantly evolve the team’s role and capabilities to keep up with trends-Lead integrated marketing efforts

– Directed marketing for advertising agency comprised of 20+ personnel, servicing a portfolio of five sports/gaming clients– Notable clients: Kroenke Sports and Entertainment (LA Gladiators, LA Guerrillas), Contact Gaming (Paris Eternal, Paris Legion)– Managed relationships with high-profile partners from the NBA, NHL, and NFL to promote and expand business initiatives– Built four brands from scratch (from inception to launch); achieved 300K+ followers across three social media platforms– Product development and merchandising of apparel for Overwatch League and Call of Duty League, which drive $1M+ annual revenue – Led ideation, content creation, search engine optimization, sales management, and product management to improve brand awareness and consumer engagement

– Directed marketing and business operations for esports organization comprised of 30+ personnel – Created go-to-market strategy for brand launch and led all marketing, social, PR, and content strategy to promote brand– Established and grew seven social media platforms from zero to millions of impressions/minutes viewed (200K+ followers)– Managed relationships with high profile influencers, sponsors, social platforms, agencies, and Overwatch league representatives – Utilized fan data to generate analytical advertising strategies, which led to an increase in annual revenue – Served as art director; oversaw all Philadelphia Fusion brand usage to ensure compliance, accuracy, and quality – Managed 10+ annual events including exhibition show matches, game watch parties, industry roundtables, and fan events

– Developed and executed marketing strategies for NHL team which generated an average of $60M+ in annual ticket sales – Created all major ticket sales campaigns; spearheaded largest package in history which generated $945,264 in six weeks– Managed yearly marketing and advertising budget ($400K+), resulting in consistent ranking of top-5 in NHL for paid tickets– Collaborated with cross functional teams and managed relationships with stakeholders to drive organizational growth – Oversaw the Philadelphia Flyers brand management; negotiated contracts with advertising and media outlets

– Managed daily online marketing campaign executions within annual budget of $400K to increase ticket sales, year-over-year– Designed and purchased stadium-wide promotional items in order to promote ticket sales and fan engagement – Led event management and logistics for annual Training Camp, regular season, and post season publicity events

– Created and executed marketing strategy for local rink programs and retail locations to increase B2C revenue – Maintained the company’s websites and social media; increased following and promoted user-content engagement