-- Analytics & Modeling manager: Lead modeling projects on multiple clients, covering both different analyses (digital attribution, TV attribution, regression modeling) and different client verticals (financial services, CPG, auto, etc.). Major projects: digital attribution (using an internally developed statistical model); web-based optimization tool (simulate media & project sales using MMM response curves, in a user-friendly web interface).-- Mindshare Programmatic Desk: coordinated reporting, tagging, and tech partner evaluation for Trading Desk team.-- Data Science Team lead: part development, part management of projects and people (team of four). Major projects: tool to map twitter conversations around brands & competitors using simple statistical methods; tool to merge Google Trends with other time series data (stocks, YouTube searches, etc.) and run basic statistical analyses to identify related trends.

Development position, involved prototyping and productizing analytics “apps” for Analytics & Consumer Insights departments. --Bayesian Attribution Model: using cookie level “big” data, how can we figure out the value of advertising? We took an unsupervised bayesian network approach, coupled with interactive graphics (D3), to get at underlying patterns in user behavior and effectiveness of ads. Featured at Mindshare’s CES huddle in Jan 2015.--Ad Fraud Vendor Analysis: bake-off between three ad fraud companies on an impression level, using Hadoop / Pig & HIVE in an AWS EMR environment. Key question: do different ad fraud companies agree on what ads are seen by bots?

- Insights team point of contact for Millward Brown Digital, helped coordinate implementation and analysis of 30+ brand studies in 2013/14- Works closely with Mindshare Programmatic Buying Desk- Insights team point of contact and business lead for Mindshare technology team, providing business requirements to developers. Handles majority of data definitions and QA for rapidly expanding MS SQL Server based analytics platform.

- Handled digital campaign analysis for 5+ Unilever brands (premier labels incl. Dove, Lipton, etc.)- Presented reporting to internal and external teams- Managed brand transitions from click-based reporting to brand-study based reporting

Fall: two sections, Calculus II; Spring: one section, Calculus I ▫Worked with instructor to monitor student performance and ensure success▫Assisted students at weekly homework help sessions