Huard Smith Email & Phone Number

Cambridge, Massachusetts, United States

Cambridge, Ma

Provide executive leadership for Forrester Consulting to clients, with special focus on financial services sectors including banking, credit and lending; investing and wealth management; and insurance across B2C, B2B and B2B2C marketing, sales, CX, service and business technology challenges.

Marlborough, Ma

Led clients in the Banking & Finance sector in developing data-driven marketing strategies and programs to understand, engage, track, measure and influence individual consumers at mass scale in digital as well as traditional media and channels. Work spanned communication channels including mobile, social media, websites, digital media, email, and direct mail; retail bank operations including ATMs, sales activities, and call centers; and data analytics activities including campaign model development, attribution analytics, and data management planning and technology development.

Wellesley, Ma

RepEquity, a leader in online brand image development and reputation management, search and social media management, acquired and merged with award-winning agency Virilion as of January 1, 2011. The combined services enable clients to take control of their brand online by managing earned media, search results, leveraging social media, and creating a brand experiences on the Web and across mobile platforms that delivers results. RepEquity landed near the top of the 2012 Inc. 5000 list of America's fastest-growing companies at position No. 195 (#29 in advertising and marketing).Served as President of the agency, leading branding and positioning, client teams, business development efforts, managing finance and accounting, and overseeing all administration and operations functions.The combined company has offices in Washington, DC, New York, Los Angeles, and Boston.

Wellesley, Ma

Virilion was a full-service agency specializing in digital public affairs and distinctive online experiences for commercial business, trade associations, and non-profits. From 1997 through 2010, Virilion helped major campaigns, companies, organizations and institutions communicate and market through all channels of media, with special expertise in digital, with capabilities in branding and communications strategy, content creation and editorial services, online advertising, print and outdoor advertising, search campaigns, digital video production, website design, social media programs, mobile experience development, and analytics. Along the way, Virilion won major national creative and campaign awards including Addys, Webbys, PR Awards, DMA International Awards, and others.Served as EVP/COO, then President, and finally CEO of the public affairs agency with responsibilities for managing all client operations; all internal capabilities including media relations, account management, creative, technical services, media, and analytics; business development; and finance and internal operations. Led merger with RepEquity in late 2010 to further increase business scale and expand into new lines of service.Virilion maintained offices in Austin, Boston, New York, and Washington, DC.

Boston, Ma

Digitas was the largest, independent interactive marketing agency in the world from its IPO in 2000 until its acquisition by Publicis in 2007.Led client teams in Strategy & Analytics, specializing in business strategy, campaign design and digital strategy, database marketing and statistical analysis, and digital media analytics. Engagements included industry landscape analysis, strategic concepting, web redesigns, customer database analysis and segmentation, and campaign design. Also led eCRM capability, specializing in strategy and planning for large-scale, integrated marketing automation efforts, sales force automation, tele-web integration, and multi-channel brand activation.

Maynard, Ma

As a partner in the buyout company SG Partners, helped to close four acquisitions of regional home medical equipment companies, including securing funding, negotiating the purchase terms, and managing all legal documents. Led combined company, called Home Life Medical, as President and CEO through integration activities, securing all regional HMO/MCO business, and supporting private equity firm on eventual sale of the new company to a national player.

Cambridge, Ma

CSC Index was the strategic management consulting arm of Computer Sciences Corporation, formed through the acquisition of The Index Group. CSC Index "wrote the book" on business process reengineering with the seminal New York Times best seller, Reengineering the Corporation by Michael Hammer and James Champy.Led senior management teams and Index client teams in developing and implementing operational strategies for deregulation. Was founding management team member of the firm's first industry practice area, Electric and Gas Utilities. Led utilities client teams in business reengineering of process like Order Fulfillment and Field Service. Co-authored and published two papers on the future structure of the electric industry for the Electricity Journal and the Sloan Management Review. Also led clients and teams in financial services reengineering efforts.

Fort Worth, Tx

Developed advanced flight performance engineering software for the F-16, F-111, and advanced projects.

Mba, Decision Sciences, With Distinction

Activities and Societies: Cohort L

Ms, Aerospace Engineering

Activities and Societies: Tau Beta Pi

Bs, Aerospace Engineering

Activities and Societies: Tau Beta Pi