Co-founder and Business Affairs lead for Impressed Recordings and Artist Management. An artist-first vinyl record label and artist services company, proudly genre-agnostic and focussed on curated quality rather than algorithmic randomness.

Sonic Lawyers and Sonic Rights Management are trusted legal and business advisers for the music and technology industries.We work with copyright creators, owners and users to realise their commercial potential through delivering expertly led, strategically insightful legal, business and industry-specific advice.Our approach is holistic; our focus is on solutions. We are invested in our clients’ success, as are others in our extensive network.Commercially minded, we have the best interests of our clients in mind and deliver international legal and business expertise and experience with deep local industry insight.

Audio Network is a global music company that is one of the largest independent creators of original, high-quality music for use in film, television, advertising, enterprise and digital media. Established in 2001, Audio Network is part of the Entertainment One Music group (also known as eOne). This role leads all activities across Australia, New Zealand, South East Asia and Greater China; and will continue to support Audio Network as a leader, and innovator, in the entertainment industry.Audio Network has 15 locations worldwide in London [HQ], Los Angeles, Toronto, New York, Lisbon, Madrid, Manchester, Maplestead, Paris, Munich, Milan, Warsaw, Dubai, Tokyo and Sydney.

Believe is a leading global IT digital content distributor and data analytics business offering a unique platform for independent music artists & labels. As the Business Development Manager this role focuses on expanding Believe’s activity and managing distribution & marketing partnerships to a network of independent music labels and artists.- Played a key role in helping Believe Digital launch, grow and establish their market- Signed and account-managed over 115+ new accounts/clients- Underpinned a highly productive and profitable launch and growth period- Championed each stage of the sales lifecycle to lead often complex sales discussions- Established key account management plans to protect and grow revenue pipelines- Worked closely with France (Head Office) on market insights and product feedback- Trained clients on how to utilise the backend distribution platform (CRM)- Analysed digital analytics data for key stakeholders to guide strategic decision making- Reported on revenue forecasts for sales pipeline growth

Hub Artist Services is a creative rights management company with a global reach - incorporating four primary businesses across a record label, publishing company, artist management business and touring entity - supporting and building the careers of musical artists, producers, and general entertainment business. Founder of the business and charged with building the business from the base up.- Led the start-up strategy and drove new business opportunity management- Signed and built multi-platinum, ARIA and APRA Award-winning artists and projects- Developed a comprehensive approach for winning in the marketplace- Delivered a unique and compelling value proposition- Negotiated/won licensing agreements with Virgin, Qantas, Carlton, Dell, Samsung, and more- Built individual key account and relationship management plans for each artist- Project managed Global Events throughout APAC, Europe, and the US- Built and produced engaging media content targeted to reader demographics- Expanded licensing revenue in Korea and Japanese markets- Negotiated deals with over 80 Universities to run the “Unisounds” competition- Curated digital and social media plans (Flickr, Twitter, Tumblr, Facebook, etc.) for each artist- Established credibility as a leader with networks in the industry- Managed 5 full-time and 3 part-time staff in Australia, LA and Dublin and a roster of 20 artists

Hot Press is Ireland's legendary and highly controversial Music, Pop Culture, Entertainment, Politics & Opinion Magazine. Part of the senior management team and challenged with leading and managing the marketing and promotions effort, including digital marketing, coordinating and implementing promotions and events for multiple titles.- Delivered the marketing strategy to launch the Hot Press brand into Australian and the UK- Negotiated long term, European-wide sponsorship initiatives, and events- Worked with Heineken, Guinness and U2 on launch campaigns- Negotiated new UK distribution channels for the magazine- Secured rights for distribution in all major UK airports and transport hubs- Formulated ATL/BTL and Social Media campaigns- Managed an Advertising Desk and in-house creative Agency of 6 staff- Worked with the BBC UK on an inaugural (live) televised Hot Press Irish Music Awards- Developed strategies to support the transition from print to digital audience

Appointed to lead the marketing plan and strategy in support of Australian artists and to aid BMG at both a domestic and international level with the rollout of marketing strategies and brand management activity.● Developed and implemented the Australasian Marketing and BDM strategy● Owned Media Buying and oversaw campaign construction and delivery● Managed forecasting and budgeting for the Australian Department● Secured industry-wide representation with ARIA, APRA, and other governing bodies● Identified new technologies to connect with the audience,● Built distribution and promotion strategies for emerging markets in South East Asia● Managed an immediate staff of 6 alongside various department heads