• Direkte Führung und Coaching eines 5-köpfigen Teams von Projektleitern 360 Cross Channel Solutions• Budgetkontrolle der crossmedialen Kampagnen• Weiterentwicklung des crossmedialen Ökosystems und Ausbau des strategischen Geschäftsfeldes der Post• Zentrale Anlaufstelle für interne und externe Stakeholder• Erweiterung des externen Partnernetzwerkes und Verhandlung von Partnerkonditionen

• Erarbeitung von Kampagnenkonzepten für mittlere und grössere Kunden in der Schweiz• Gemeinsame Vorstellung der Kampagnenideen bei Kunden mit den Dialog Marketing Consultants• Umsetzung mit Einbezug von Drittanbietern und Begleitung der crossmedialen Kampagnen• Laufendes Tracking und Optimierung der crossmedialen Kampagnen sowie Erstellung von Zwischen- und Endreportings

- Strategic Development of the marketplace focusing on the following sectors: Baby + Toys, DYI + Garden, Pet and Vehicle Supplies- Acquisition of strategic partners in the above sectors and assisting them- Responsible for complete onboarding process on the marketplace- Working closely with cross-functional teams to drive projects to completion- Business development tasks as improving the overall onboarding process in order to be more efficient

- Development and implementation of a new website- Crafted a business plan for a hotel / event location in order to attract more tourists to Guatemala

- Strategic development of the project «360° Marketing» with focus on crossmedia campaigns- Conceptualization, implementation and monitoring of communication campaigns for various companies in SwitzerlandMy main tasks included:- Business Development, project lead and acquisition of new customers- Managed customer relationships and day-to-day coordination with key stakeholders- Channel selection (tv, print, radio, display, email, real time advertising, retargeting)-… Show more - Strategic development of the project «360° Marketing» with focus on crossmedia campaigns- Conceptualization, implementation and monitoring of communication campaigns for various companies in SwitzerlandMy main tasks included:- Business Development, project lead and acquisition of new customers- Managed customer relationships and day-to-day coordination with key stakeholders- Channel selection (tv, print, radio, display, email, real time advertising, retargeting)- Target group analysis- Monitoring and optimization of campaigns Show less

- Sales activities and customer relationship management- Worked closely with IT partner to integrate onlineshops, improve the platform and coordinated new releases- Conceptualization, development and implementation of crossmedia campaigns (social media, mobile, newsletter, display, tv, radio, physical mailings) together with stakeholders- Analyzed and optimized all marketing campaigns to identify improvement actions - Crafted marketing concepts and coordinating them with… Show more - Sales activities and customer relationship management- Worked closely with IT partner to integrate onlineshops, improve the platform and coordinated new releases- Conceptualization, development and implementation of crossmedia campaigns (social media, mobile, newsletter, display, tv, radio, physical mailings) together with stakeholders- Analyzed and optimized all marketing campaigns to identify improvement actions - Crafted marketing concepts and coordinating them with internal and external partners (agencies)- Developed expansion strategies for Europe and Asia and presented them to potential investors - Supervised two employees Show less

- In charge of the acquisition and retention of customers- Strenghtened relationships with strategic partners (i.e. Tour Operators) to increase sales

I participated in the program “Erasmus for Young Entrepreneurs” and interchanged my knowledge with an online marketing agency in Germany in order to develop an e-business idea in the tourism field. Main tasks included: - Analyzed and optimized website usability of various online shops- Developed strategies for effective search engine marketing - Launched and optimized online marketing campaigns (Google AdWords, Affiliate and Display Marketing)