Led a seamless e-commerce migration from Drupal to Shopify, including custom API development for ERP integration and implementation of a fraud detection system. Architected a cross-platform marketing tag module for headless e-commerce stores, integrating multiple analytics and advertising platforms. Engineered data integration pipelines that significantly improved data reliability and system integrity. Implemented WCAG-compliant accessibility updates, enhancing user experience for individuals of all abilities.

Spearheaded an SEO Development program that generated $200,000+ in annual revenue, serving 70+ clients across diverse industries and tech stacks. Led internal tool development, resulting in 6 new tools launched within a year including development of "Page Experience Dashboard" using Google's Lighthouse API and G Suite, helping client's achieve up to 500% improvement in Core Web Vital scores. Executed comprehensive technical SEO and Core Web Vital audits and full-site migrations. Conducted technical SEO training sessions and created learning resources for department.

- Deliver end-to-end website idea-to-launch consultation and services for clients across various industries

🗝️ Earned $2M+ in estimated revenue by instituting optimization program.🗝️ Owned conversion rate optimization strategy and delivered weekly reports to Chief Marketing Officer.Lifted overall conversion rate by 12% by deploying data-driven UX improvements to websites. Established winning testing roadmap by analyzing data to discover opportunities and prioritize tests. Exceeded monthly A/B test quota by using Agile methodologies to lead design and development teams

🗝️ Impacted executive strategy by launching custom Salesforce integration.🗝️ Facilitated top SEO ranking by leading development of cross-functional initiatives and site features.Implemented best practices to optimize websites and ensure cross-browser/device compatibility. Pioneered WordPress/Optimizely plugin decreasing development time by 50% for A/B tests. Crafted pixel-perfect, responsive themes from mockups and wireframes. Published documentation to Confluence (Atlassian) and provided coaching for new features.

🗝️ Managed design and development teams using Agile methodologies to create multiple WordPress websites.🗝️ Liaised requests from Academic Department Chairs and Directors, and implemented companywide error reporting system and enforced turnaround policy to provide timely fixes.🫶🏼 Organized Tohoku tsunami relief fundraising campaign, donated $8,190 from staff/students to Red Cross.Conducted interviews and task-based user studies with students to improve informational architecture and UX. Produced wireframes and mockups with Lucidchart and Photoshop for developers. Directed outreach and production for speaking series to evangelize brand and increase awareness.

- Led ideation and research efforts with overseas team to contribute 5 software features- Performed QA during development process, and manage bi-weekly status report meetings- Arranged and conducted training with client, and drafted 20-page user manual

After graduating from CSU Fullerton, I worked pro-bono for a startup news media website called “College Web Magazine”. During this time I had the unique opportunity to attend various events as a press member, such as Comic-Con, Anime Expo, and the San Diego Film Festival. I was in charge of preparing and submitting press application materials, and performing the interviews.