I am on a mission to transform a value-added distributor for premium consumer electronics into a brand accelerator, valuing long-term brand building as much as short-term sales success.Brands that work with Aqipa are treated with a pan-European, growth-minded approach that does not sacrifice long-term success for short-term gains. Our brands are either category leaders or challenger brands that truly stand out b/c of their unique product/market fit and team.In my role I manage a team of designers, brand and channel managers, content, social media, event and PR specialists. I also help to steer the development of our D2C online stores.My team and I are striving to create remarkable* campaigns. Campaigns that are worth making a remark about. (c)Seth Godin.Campaigns that stick and move consumers into action. At the same time, we have a B2B mission to position Aqipa as a unique pan-European brand accelerator that is the perfect springboard for premium consumer electronic brands trying to grow and be successful in an Omnichannel set-up across Europe.- Winner of German Brand Award for "Brand Excellence" for our ComeOnOver Tour 2021- Launch of award-winning new licensed brand "Braun-Audio" from P&G in 2019- Launch of unique, branded Recording Tomorrow vinyl release for TEAC Audio brand- Re-positioning of Pure and brand-refresh15+ years B2B and B2C marketing and branding experienceExtensive global (China, US, DACH, France) leadership experienceProduct Management, Brand Management, Start-up Founder, Healthcare MarketingDesign & Innovation Management