Eric Hubert Email & Phone Number

Greater Toronto Area, Canada

Greater Toronto Area, Canada

Greater Toronto Area, Canada

Luxembourg

Luxembourg

Toronto, Canada Area

Toronto, Canada Area

Don Mills, ON

Don Mills, ON

• Responsible for monthly Nielsen business metric reporting for the Philadelphia Dips & Cooking Creme portfolios
• Contributed to a 2014 Business Proposition case through the executions of volume projections, IMC planning, sales force communications, while assisting a packaging re-design
• Developed & wrote new product development innovation concepts for BASES testing for the Philadelphia Cream Cheese business
• Lead a digital content strategy project that leveraged agency… Show more
• Lead a digital content strategy project that leveraged agency collaboration and the conversion of US creative assets to engage Canadian consumers across a plethora of social platforms
• Designed the brand activation executions for the launch of Chocolate Philadelphia Cream Cheese at the 2013 Kraft Celebration Tour

Unionville, ON

• Develop and execute integrated marketing & communications plans geared towards increasing brand awareness, building scale, engaging consumers, and driving membership over a 5-year period
• Experience with traditional and emerging forms of media with a large emphasis on direct mail, print advertising, SEO, social media, out-of-home, and online solutions
• Core responsibilities include campaign management, copy development, creative briefs, agency discussions, media planning, and… Show more
• Core responsibilities include campaign management, copy development, creative briefs, agency discussions, media planning, and measurement Show less

• Specialized in exclusivity programs in the Pay & Go space designed to encourage trial and awareness of an industry leading brand portfolio in a dark market, while promoting movement along the consumer disposition funnel
• Developed, pitched, and executed business plans that capitalize on new market opportunities while catering to the needs and purchasing behaviours of strategic consumer groups
• Maximized ROI through contract structuring and the support of sales volume, retail… Show more
• Maximized ROI through contract structuring and the support of sales volume, retail engagement, and new brand launch programs
• "Outstanding" work term performance evaluation Show less

• Supported trade marketing, distribution, and cycle activities in retail outlets across the GTA to achieve regional sales objectives and contribute to national growth strategies
• Ensured product availability, quality control, contract compliancy, effective merchandising, and strong brand messaging while supporting a brand portfolio, new brand launches, packaging changes, and product migrations
• Consulted for store managers and retail staff, including key accounts, in the areas of… Show more
• Consulted for store managers and retail staff, including key accounts, in the areas of inventory management, pricing strategy, and traffic generation
• Executed special projects in the areas of consumer engagement, sales force reach, and channel management Show less

• Supported legal, risk, management and sales teams with $1.3B portfolio throughout the entire credit process
• Applied metrics and ratios for the Restaurant and Hotel industries while working on financing for industry leaders such as Cara, Prime, SIR Corp, Marriott, Hilton, and InterContinental
• Executed brand analysis and financial underwriting of branded restaurants such as The Keg and Boston Pizza, with the aid of industry research and Excel functions
• Attracted and… Show more
• Attracted and strengthened client relations via strong communication skills, attention to detail and a devout passion for the industry
• Received an “Outstanding” work term grading from General Electric Show less

Bachelor Of Commerce, Marketing Management (Co-Op)

Activities and Societies: - Dean's List (2009-2013) - Varsity Men's Lacrosse (2009- 2012)

Bachelor Of Business Administration

Activities and Societies: - NCAA Adrian College Varsity Men's Lacrosse (2008-2009) - NCAA Adrian College Varsity Men's Golf (2008-2009)