Premium content creation and social media marketing specializing in food, beverage, and hospitality.• Clients: J. Alexander’s Holdings, Logan’s Roadhouse, Hubbard & Cravens Coffee, Boothill Blades, & more.• Photography, videography, and social media management.

Function as “one-man band” responsible for producing, shooting, and editing content for non-fiction storytelling formats such as short-form features, pitches, “how-to” videos, event recaps, online ads, and social media content for a SaaS startup.• Producing video content and marketing collateral for the field service industry’s leading smart technology provider.• Collaborating with marketing department on content direction and digital strategy.

Created and curated all digital content aimed at major social media platforms for 47 restaurants across 16 states under 5 different concepts. Collaborated with all departments to determine and achieve marketing, hiring, and sales goals.• Drove all media creation and control in-house, including photo & video shoots for food, staff, architecture, & aerial imagery. As well as shooting and editing all videos for the recently established YouTube channel.• Increased aggregate IG following: 2k to 16.3k (averaging an 85% increase annually across concepts) as of July 2021.• Coordinating with the corporate culinary team to create and implement new dishes across all restaurants.• Navigating and surviving the Covid-19 Pandemic by supporting the transition to an online take-out only model.Also, executing the necessary advertising to return to and surpass both pre-covid sales and operation in Early 2021.

Executed media creation from start to finish, coordinated all social media, implemented Facebook advertising instead of traditional remarketing, and aided in designing new products (both NCAA-licensed & unlicensed) each season. Controlled media flow, including camera operation for all company photo & video shoots.• Designed and executed all advertising. Increasing ROI on ad spend to 4.83, leading to sales from social media referrals increasing from $22k to $160k in 2017. Increased Instagram following from 9k to 30.5k as of August 2018.

Promotion of Volunteer Traditions brand through social media and face-to-face interaction with other students.Trunk shows on the University of Tennessee Campus

I was lucky enough to be invited back for second summer at Vol Trad. They gave me a lot more responsibility, such as putting together shirt comps to be mailed out to wholesale buyers and designing the current packaging being used by the company. I also fulfilled orders from time to time whether it was wholesale or individual. The Volunteer Traditions canvases currently on the walls in all of the Vol Shops were also my doing, they look awesome if I do say so myself. Round two was even better than the first.

I interned with Volunteer Traditions during the summer between my Junior and Senior year of college. Seeing how a small business ran really opened my eyes to what a product means to people. I learned how a product goes from an idea to someone buying it in store and it become their favorite thing ever. I owe a lot to them for helping me learn so much.

I served as a lifeguard for the University of Tennessee Swimming and Diving Team. I am certified in both Lifesaving/First Aid and CPR/AED.