In charge of commercial products and monetization.

Charge for the display ads product in Amazon.cn

Search engine design. Product team management. Website product strategy.Management work:Built up the short term and long term website plan and strategySet the KPIs of the website productsUser related indicator: new user increase number, return user amount, user transformation rateSearch engine indicator: click through rate, click depth, during time/search, length of consecutive none-click search, etc.Planed the roadmap of the website products launchProduct selection and release plan draw out.Product operation and marketing promotion plan set up.Related department training.Team members work allocation and KPI scheme settingLabour divisionKPIs set up and evaluationConducted the products’ lifecycle and development flow.Product operation and promotion plan monitoring. Key joints of product lifecycle management.Data collection and monitoring.Daily data review.Data platform improvement carried forward.Search engine design workSearch Engine model construction, module and data flow logic designThe vertical search applications design, shortcut insertionAD insertionResearch and design the products alliance

Design search engine and optimize the search algorithms for Alibaba.com international website.

Search engine designer. Design the search algorithm and the search result page display. Analyzed the users log to found out the behaviors and trends in international online trade, classified the users and designed the search logic to fulfilled different demands from different industries, countries, and user’s status.Search algorithm optimization. Adjust the indexed items and their right to got better search result as well as higher click through rate.Intelligent algorithms insert. Based on user log and industries research, trained the engine to obtained the most important information which the targeted users concerned most, counted them into the ranking system and compute these ranking instantaneously. Furthermore, tried the vertical search algorithms, which was provided user with the most relative elements based on the hypothesis that which industry a given user might from.Designed the layout of the search result pages.SEO work cooperated.Implementation of the search algorithm: SEO, PPC, SEM, and in-site P4P

DEP: Marketing; Project Manager, SEO consultant.About BOCOO: BOCOO online, the web 2.0 company, is the subsidiary of BOCOO (US) LLC.Design the website www.bocoo.com. Take charge of the classification of the products, UI & UE design, planning and organize the on-line and off-line promotion activities. Responsible for the SEO and SEM behavior.

My favorite product:www.freelancerchina.comMaybe the first online software transaction website in China. The most important thing is, the colleagues of this project are all worked hard and well-cooperated during that time.

Project manager of the Freelancerchina.com. Research on the overseas freelancer websites, provide the design work of freelancerchina.com, include the layout and UE, review and credit system, online transaction system and escrow service insert, etc. During the developing period, charge of the schedule of the project and resources coordination; after the launch of the project, responsible for the data collection, subsequent optimization and overall revenues.