👋 Hi, I'm Huda [pronounced as 'Who-Da'], a creative + marketing professional, and currently the brand marketing lead at Digit Insurance. With ~ 8 years of experience in brand marketing & marketing communication in India & Saudi Arabia, my strengths lie in leveraging my creative super powers to build brands & their worlds. I have spent the last 5+ years building the world of simplified insurance at Digit, bringing in a fresh perspective to the category. ⌛ Prior to Digit, I spent time in the advertising [agency] for brands like Intimates by Van Heusen Women, HomeLane, All About You From Deepika Padukone, Practo & McAfee amongst others. Apart from this, I've spent time in Pune & Jeddah [Saudi Arabia] with niche brands like The Bombay Review [an international, online literary journal] and The Humming Tree [a co-working space & community for creative professionals]; at the intersection of digital marketing & community building. 📚 Beyond the office, books are my sanctuary. I started an initiative, 'Jeddah Reads' [now called, 'Bookish Culture'] back in Saudi Arabia to promote a culture of reading, in a city that barely read. I did this through independent projects, events & workshops, literary campaigns, and local & international collaborations. 🌏 A Mumbaikar by blood. Born & raised in Jeddah [Saudi Arabia] & having spent quality time in Pune, I now call Bangalore my home. This journey across cities has been more than just a change of address; but a lesson in adaptability & cultural diversity. Life in both the Middle East & India has opened my eyes to a world of diverse perspectives & ideas. :)To get a better understanding of the kind of work I've done and who I am beyond my resume, take a look at my super.page here: www.super.page/huda-merchant