With more than 20 years of international design experience that served for the design teams of internationally renowned brand companies such as Philips and Samsung, and led the design team of the Design Management Research Institute of Tsinghua University (DMR), which provided services to domestic and foreign clients like LG, Coway, Aftershokz, and Fiyta, I have accumulated rich professional skills and advanced design experience, gradually growing to be an innovator, researcher, and design strategist/manager. Skilled in Design Management, Design Research, Product Plan & Design, (IoT) Experience Design, Service Design, I am good at using diverse methods and philosophies, integrating Eastern and Western cultures, and synthesizing the specific market and business conditions for planning, designing for value creation through innovation for companies and brands. I have won more than a dozen global design awards, including IDEA Gold Award, IF, Red-dot, G-mark, etc., as well as the Edison Award Gold (US).At the same time, I am also deeply involved in product management, user research, and experience design. Such as helping Aftershokz to identify value proposition for the products, build the design language system, contribute to product lines planning and roadmaps iteration, all of which make it grow from a start-up brand to a leading brand of bone conduction headphones domain in the world. I also helped Fiyta established a user research framework and information database of the 90s generation in China, which become part of the core basis for sustainable business development. In Philips Lighting, besides the product management and product design, I published the white paper "The evolution of light" through the accumulation of cultural/people research and project practice, and built an experience center in Shenzhen with demos. It explored and helped Philips Hue build a holistic experience of connected lighting (IoT) with Chinese culture targeting the unique meaning of Chinese users that is different from western. The process has inspired Philips Lighting to carry out a more comprehensive range of multi-cultural user research.