Hudson Kuipers Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Greater Atlanta Area

· Partnered with account teams on the planning and execution of major events such as The Masters and the Super Bowl; Responsibilities included vendor sourcing, talent management, recaps and on-site assignments.· On-site lead with American Family Insurance for 8 Atlanta Falcons games and 18 Atlanta United games a season, managing activations inside and outside the stadium.· Collaborated with the American Family account team with ideating activation plans, staffing, on-site décor, travel.· Assisted with development of an Anheuser-Busch product launch with stops in 6 cities over 2 regions; Managed all staff and events for the final 3 stops in Vail, Chattanooga and Atlanta.· Managed the Major League Soccer C-Level Conference during All-Star Week, with event design, staffing, VIP guest support and on-site management of a team of 6.· Worked with several globally recognized brands and organizations including Mercedes-Benz, Anheuser-Busch, Delta, the NFL and the MLS, assisting with vendor management, staffing, administrative work and on-site support.· Organized and tracked budgets and vendor payments for local Piedmont Healthcare events; worked with multiple staffing agencies to ensure the best price and brand ambassadors for each location.· Partnered with another Account Coordinator on Anheuser-Busch to ideate an alternate activation strategy for COVID-19; Completed 2 months of social giveaways, gift basket deliveries, and influencer campaigns during the quarantine.

Greater Atlanta Area

Greater Atlanta Area

· Assisted the Home Depot account team with all responsibilities in managing ESPN College GameDay events; Coordinated hospitality, scheduling, communications, and materials for weekly on-site broadcast events.· Developed and organized event and store promotions via social media.· Traveled to weekly broadcast locations to coordinate and lead the activation of on-site client programming.· Collected and analyzed participant data, including post-event surveys and client feedback.· Assisted with content creation for weekly VIP communication pieces, event recaps and other program reports.· Recruited and managed on-site staff for client-related events, including all 2018 ESPN College GameDay events and the year-end college football award show.· On-site support at the Home Depot Backyard for 3 Falcons games and 2 Atlanta United games; Responsibilities included managing brand ambassadors and activations around the Backyard.

Greater Atlanta Area

· Supported planning and execution of marketing strategies and events for multiple brands including The Home Depot and ESPN College GameDay.· Assisted with client presentations and market research.· Provided onsite support for customer events, including brand activations.· Created competitive analysis reporting, capturing activity for all Octagon sports brands and presented to corporate and Home Depot leadership.· Participated in daily and weekly strategy and marketing tactic meetings.

Concord, Nc

 -Assisted Social Media and Digital Marketing Manager with media strategy, driver and car promotions on Twitter, Facebook, Instagram; Analyzed metrics and impressions  -Wrote media documents, including pre-race press release for the New Hampshire 301, published on Roush Fenway Racing website and all social media outlets -Researched sponsorship strategies for Strategic Marketing; Analyzed promotions and campaigns of other NASCAR teams by industry and region -Participated in renewal offer to top sponsor, contributed content for activation plan -Participated in weekly marketing and sales strategies sessions -Inspected artwork and merchandise for Licensing Department -Provided logistical support for all major events on the Roush Fenway Racing campus, hosted representatives from all major Roush sponsors  -Presented project plan to Roush Fenway Racing President, CFO and department heads of marketing, business development, licensing and operations

Bs In Business, Major: Marketing (Strategic/Sports)

Activities and Societies: Lambda Chi Alpha Fraternity, AU IMPACT Volunteer, AU Involve – Adaptive Recreation and Athletics for those.

Education record

Activities and Societies: National Honor Society, BETA Club, FCA, Varsity Soccer (4 years) and State Champion, 4-11 Leadership Conference.