Rob Hudson's Location
Greater Brisbane Area, Australia, Australia
Rob Hudson's Contact Details
Rob Hudson work email
- Valid
- Valid
- Valid
Rob Hudson personal email
n/a
Rob Hudson phone numbers
About Rob Hudson
I combine commercial and brand rigour, human understanding and multidisciplinary thinking to help businesses seize the right opportunity, find their direction and truly perform in the categories they operate within.I have 25 years specialising in business transformation strategy through branding, communications, marketing, all with a layer of digital and creative innovation.
Rob Hudson Work Experience Details
-
FounderSpoutlogic Apr 2019 - PresentBrisbane, Qld, AuSpoutLogic is a new type of creative strategy business, focused on helping brands make meaningful connections in today's world of increasingly unrealistic expectations. We combine commercial rigour, human understanding and multidisciplinary thinking to deliver brand transforming strategy through research, product, communications and digital innovation. -
Board MemberTourism And Events Queensland Jul 2024 - PresentFortitude Valley, Queensland, Au -
Board MemberCancer Council Queensland Sep 2022 - PresentFortitude Valley, Queensland, Au -
Board MemberBrisbane Portrait Prize Mar 2019 - PresentBrisbane, Queensland, Au -
Fellow & Executive In ResidenceCentre For Behavioural Economics, Society And Technology (Qut) Feb 2019 - Present
-
Industry LecturerQut (Queensland University Of Technology) Mar 2008 - PresentBrisbane, Queensland, AuI see lecturing at QUT as a way contributing to the industry and our young talent. I teach many aspects of marketing covering Branding, Social Marketing and Digital, including technology such as AI, Adtech and Martech. I work with the Creative industries and the Business School to ensure students are market ready in this ever-changing industry.I also work with QUT on joint commercial projects, combining the rigour of academic process with commercial experience. I have sat on QUTs interview panels and advise on course structure and content. -
Chief Marketing Officer / CcoMidnight Health Mar 2022 - Aug 2023Brisbane, Au -
Course LecturerAdschool Australia Jun 2016 - Apr 2022Pyrmont, New South Wales, AuDelivering industry-recognised training, in short course formats. Course Lecturer for Consumer Strategy & Experience Design: a 5-week course aimed at more experienced marketers who want to expand their skill set and their horizons and make an impact.The course covers digital strategies and design thinking practices, using a range of principles, terminology and actionable models and tools. You’ll be working on a live brief, and learn how to generate digital brand ideas and create a culture of innovation. -
Chief Digital Officer (C&A)Auto & General Nov 2021 - Mar 20229 Sherwood Rd, Po Box 342, Au -
Managing DirectorClemenger Bbdo Jul 2016 - Apr 2019Australia, AuClemenger BBDO Brisbane is a full-service strategy and creative agency, established in Qld in 1965I had the pleasure of building one of the best teams in the business in order to re-establish Clemenger in the Brisbane marketplace.I delivered business transformation including digital workflow and agile methodology, increasing operational efficiencies by 76%; and grew revenue by 148% in my first year. Reworked the strategy department to include psychology, data analytics, market and UX/Eyetracking research and worked with production to enable greater creation of content and social marketing.As a team, we established Clemenger as the agency of record for six Queensland Government departments, won B&T and Adnews Agency of the year for 2016 & 2017 and won two Cannes Lions in 2019.I produced and presented the Clemenger Lecture Series; 15 two hour training sessions designed to drive education of digital and strategy for clients and staff. -
Managing DirectorYoung & Rubicam Feb 2016 - Jul 2016New York, Ny, Us -
Chief Digital OfficerYoung & Rubicam Nov 2011 - Jan 2016New York, Ny, UsIn the ten years I worked at WPP ANZ, it underwent many changes, but it was always a leading light in the Australian advertising and marketing landscape.From delivering digital innovation for the Queensland Market, I progress to providing strategy and marketing innovation for the groups' clients across ANZ and several international brands from the US. During my time as CDO, the Australian agencies increased their digital revenue by 264%, achieved an average new business win rate of 87% and won multiple Agency of the year, Effies, Cannes Lions, Webbies and other industry awards. Secondments within clients marketing and business teams were commonplace and included Suncorp, Woolworths, Colgate and Microsoft. In 2011, I conducted the Federal Government Public Review of Social Media within the Defence Force, including, established knowledge sharing between the ADF and the US army.Download the final report here - http://www.defence.gov.au/pathwaytochange/Clients included; Microsoft, Arnott’s , Cadbury’s, Woolworths, Big W, Suncorp Bank & Insurance, Colgate Palmolive, Tatts Lotteries, Australian Defence Force, Queensland Government, Ardent Leisure, PWC, The Australian, Queensland Health, Just Car Insurance, Electoral Commission Qld, AFL, The Gabba, Tourism Noosa, RSPCA, ExxonMobil, Energex, Stockland, Telstra, V8 Supercars +more
-
Digital DirectorGeorge Patterson Y&R Nov 2006 - Oct 2011New York, New York, UsAs the lead for digital and technology in Queensland, my role encompassed building a broad team of developers, producers and designers to deliver leading-edge solutions to the agencies clients and support the creative output. The clients ranged across many verticals and included; Suncorp, Telstra, Brisbane Lions, Stockland, Qld Government, Brisbane City Council, RSPCA and Energex -
Director Of Digital MarketingLpgf Nov 1997 - Nov 2006I joined Greenfield (later LPGF) when it was as a startup with just four staff. Over my nine years, I worked at a senior, then board level to help take this small digital marketing agency to be a leader in the local market and expansion into highly competitive London market.Through strong digital engineering and platforming, we were able to attract significant clients that would naturally select multinational organisations. Our client list included; Rolls Royce, Fujifilm, Calvin Klein, Omega WatchesBBC, Bacardi Martini, HM UK Government, Microsoft (UK), Aston Villa & Southampton FC, Barratt Homes, P&O Cruises and VT Group plc many of which entrusted us to engineer solutions for the Y2K bug.
-
Digital Creative DirectorIcon Marketing Jun 1996 - Nov 1997My role within this busy agency allowed me to develop my skills in UX / UI design, coding and management of mix media projects. Projects included websites, iDVDs, kiosks and exhibition/store design and build. I also became fluent in 2D and 3D illustrations, photographic manipulation, VR photography and engineering.
-
Digital Designer /DeveloperLawton Communications Group Apr 1992 - Jun 1996Southampton, Hampshire, GbStarting as an artworker and progressing to a digital designer within the South’s biggest agency. My position was initially based on traditional design but as technology rapidly advanced, the role became a mix of new media and print. With the internet in its infancy, the majority of digital projects were CD or Kiosk based; this allowed for diverse creative approaches to engage end users. -
Digital ArtistFreestyle Mar 1991 - Mar 1992Working for this signage and livery company as their only designer gave me a strong beginning in the design industry. I was responsible for the generation of all digitally generated graphics and their supply to the fitting crews, ready to go and 100% accurate. The company’s ethos of staff members learning the entire process from client brief to signage installation has stood me in good stead throughout my career.
Rob Hudson Skills
Digital Strategy
Digital Media
Digital Marketing
Integrated Marketing
Social Media Marketing
Online Advertising
Marketing Strategy
Email Marketing
Business Insights
Social Marketing
Web Analytics
Interactive Marketing
Creative Direction
Online Marketing
Interactive Advertising
Marketing
Production Managment
Public Relations
Advertising
Inventor
New Business Development
Sem
Creative Technology
Brand Development
Strategy
Social Media
Business Development
Business Transformation
Change Management
Strategic Planning
Creative Strategy
P&l Management
Management
Leadership
Team Building
Stakeholder Management
Stakeholder Engagement
Strategic Leadership
Culture Change
Digital
Ipa
Executive Leadership
Executive Relationships
Design Thinking
Digital Innovation
Rob Hudson Education Details
-
Eastleigh CollegeGraphic Design & Advertising -
Mountbatten School
Frequently Asked Questions about Rob Hudson
What company does Rob Hudson work for?
Rob Hudson works for Spoutlogic
What is Rob Hudson's role at the current company?
Rob Hudson's current role is Marketing strategist & technologist.
What is Rob Hudson's email address?
Rob Hudson's email address is ro****@****.com.au
What is Rob Hudson's direct phone number?
Rob Hudson's direct phone number is +614482*****
What schools did Rob Hudson attend?
Rob Hudson attended Eastleigh College, Mountbatten School.
What are some of Rob Hudson's interests?
Rob Hudson has interest in Environment.
What skills is Rob Hudson known for?
Rob Hudson has skills like Digital Strategy, Digital Media, Digital Marketing, Integrated Marketing, Social Media Marketing, Online Advertising, Marketing Strategy, Email Marketing, Business Insights, Social Marketing, Web Analytics, Interactive Marketing.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial