Rob Hudson Email & Phone Number

Brisbane, Qld, Au

SpoutLogic is a new type of creative strategy business, focused on helping brands make meaningful connections in today's world of increasingly unrealistic expectations. We combine commercial rigour, human understanding and multidisciplinary thinking to deliver brand transforming strategy through research, product, communications and digital innovation.

Fortitude Valley, Queensland, Au

Fortitude Valley, Queensland, Au

Brisbane, Queensland, Au

Brisbane, Queensland, Au

I see lecturing at QUT as a way contributing to the industry and our young talent. I teach many aspects of marketing covering Branding, Social Marketing and Digital, including technology such as AI, Adtech and Martech. I work with the Creative industries and the Business School to ensure students are market ready in this ever-changing industry.I also work with QUT on joint commercial projects, combining the rigour of academic process with commercial experience. I have sat on QUTs interview panels and advise on course structure and content.

Brisbane, Au

Pyrmont, New South Wales, Au

Delivering industry-recognised training, in short course formats. Course Lecturer for Consumer Strategy & Experience Design: a 5-week course aimed at more experienced marketers who want to expand their skill set and their horizons and make an impact.The course covers digital strategies and design thinking practices, using a range of principles, terminology and actionable models and tools. You’ll be working on a live brief, and learn how to generate digital brand ideas and create a culture of innovation.

9 Sherwood Rd, Po Box 342, Au

Australia, Au

Clemenger BBDO Brisbane is a full-service strategy and creative agency, established in Qld in 1965I had the pleasure of building one of the best teams in the business in order to re-establish Clemenger in the Brisbane marketplace.I delivered business transformation including digital workflow and agile methodology, increasing operational efficiencies by 76%; and grew revenue by 148% in my first year. Reworked the strategy department to include psychology, data analytics, market and UX/Eyetracking research and worked with production to enable greater creation of content and social marketing.As a team, we established Clemenger as the agency of record for six Queensland Government departments, won B&T and Adnews Agency of the year for 2016 & 2017 and won two Cannes Lions in 2019.I produced and presented the Clemenger Lecture Series; 15 two hour training sessions designed to drive education of digital and strategy for clients and staff.

New York, Ny, Us

New York, Ny, Us

In the ten years I worked at WPP ANZ, it underwent many changes, but it was always a leading light in the Australian advertising and marketing landscape.From delivering digital innovation for the Queensland Market, I progress to providing strategy and marketing innovation for the groups' clients across ANZ and several international brands from the US. During my time as CDO, the Australian agencies increased their digital revenue by 264%, achieved an average new business win rate of 87% and won multiple Agency of the year, Effies, Cannes Lions, Webbies and other industry awards. Secondments within clients marketing and business teams were commonplace and included Suncorp, Woolworths, Colgate and Microsoft. In 2011, I conducted the Federal Government Public Review of Social Media within the Defence Force, including, established knowledge sharing between the ADF and the US army.Download the final report here - http://www.defence.gov.au/pathwaytochange/Clients included; Microsoft, Arnott’s , Cadbury’s, Woolworths, Big W, Suncorp Bank & Insurance, Colgate Palmolive, Tatts Lotteries, Australian Defence Force, Queensland Government, Ardent Leisure, PWC, The Australian, Queensland Health, Just Car Insurance, Electoral Commission Qld, AFL, The Gabba, Tourism Noosa, RSPCA, ExxonMobil, Energex, Stockland, Telstra, V8 Supercars +more

New York, New York, Us

As the lead for digital and technology in Queensland, my role encompassed building a broad team of developers, producers and designers to deliver leading-edge solutions to the agencies clients and support the creative output. The clients ranged across many verticals and included; Suncorp, Telstra, Brisbane Lions, Stockland, Qld Government, Brisbane City Council, RSPCA and Energex

I joined Greenfield (later LPGF) when it was as a startup with just four staff. Over my nine years, I worked at a senior, then board level to help take this small digital marketing agency to be a leader in the local market and expansion into highly competitive London market.Through strong digital engineering and platforming, we were able to attract significant clients that would naturally select multinational organisations. Our client list included; Rolls Royce, Fujifilm, Calvin Klein, Omega WatchesBBC, Bacardi Martini, HM UK Government, Microsoft (UK), Aston Villa & Southampton FC, Barratt Homes, P&O Cruises and VT Group plc many of which entrusted us to engineer solutions for the Y2K bug.

My role within this busy agency allowed me to develop my skills in UX / UI design, coding and management of mix media projects. Projects included websites, iDVDs, kiosks and exhibition/store design and build. I also became fluent in 2D and 3D illustrations, photographic manipulation, VR photography and engineering.

Southampton, Hampshire, Gb

Starting as an artworker and progressing to a digital designer within the South’s biggest agency. My position was initially based on traditional design but as technology rapidly advanced, the role became a mix of new media and print. With the internet in its infancy, the majority of digital projects were CD or Kiosk based; this allowed for diverse creative approaches to engage end users.

Working for this signage and livery company as their only designer gave me a strong beginning in the design industry. I was responsible for the generation of all digitally generated graphics and their supply to the fitting crews, ready to go and 100% accurate. The company’s ethos of staff members learning the entire process from client brief to signage installation has stood me in good stead throughout my career.

Diploma, Graphic Design & Advertising

Education record