Van Hudson Email & Phone Number

Montgomery, Alabama, Us

- Recruited by executive director of marketing. Responsible for leading the development and execution of strategic marketing initiatives to drive brand awareness, market penetration, and revenue growth. Responsible for all aspects of marketing the statin Livalo with annual revenue of $450 million. Collaborated with executive director to launch Seglentis in 2022 for acute pain. - Created two marketing advisory boards consisting of district managers and sales reps to obtain feedback and input on marketing tools. Managed each advisory board and incorporated feedback into marketing tools utilized with healthcare providers.- Responsible for $18 million Livalo marketing budget. Reviewed budget and made substantial cuts as needed for 2022 to prepare for loss of exclusivity. Monitored marketing activities and agency projects to maximize return on investments.- Managed digital Livalo Goal Getters direct-to-consumer campaign and Savings program. Worked with digital pharmacy and managed digital promotion of BlinkRx on Livalo websites to drive traffic to BlinkRx website. Developed digital interactive visual aid for Seglentis.- Managed and created tools that were healthcare provider (HCP) focused including HCP emails utilizing Veeva, printed leave behind pieces, and MMIT insurance coverage pieces.- Established and leveraged relationships to increase service levels from numerous vendors including large ad agency to support Kowa and the sales force.- Exceeded expectations in multiple categories on annual reviews.

Austin, Tx, Us

Responsible for leading 7 dermatology sales representatives in the southeast including Texas, Georgia, and Florida. Also developing and leveraging relationships with specialty pharmacy partners.

Chicago, Il, Us

Recruited by executive director of talent management. Responsible for recruiting, screening, and interviewing candidates for sales and sales management positions. Certified in the Predictive Index talent optimization assessments.

Transformed an unprofitable company to profitable in less than 6 months. Responsible for leading and managing 2 district managers, 19 sales representatives, and 8 dermatology product lines in the eastern half of the United States. Also developed business plans to maximize profits of branded and generic products.

#1 out of 5 districts in 2018.Responsible for leading 9 sales representatives in the southeast including the Carolinas, Tennessee, Georgia, and Florida. We promoted dermatology prescription and aesthetic products.

Responsible for launching new dermatology company consisting of two district managers, sixteen sales representatives, and four product lines. Also coordinating manufacturing, marketing, and promoting the sales of dermatology prescription products.

Acquired by Pernix Therapeutics on 12/31/12 with immediate layoffs. Responsible for coaching and leading 11 sales representatives in Georgia and Alabama. We promoted and sold FDA approved cough syrups and pain products. Consistent top performing district. No turnover of top performing sales reps. Increased sales in declining market conditions.

Responsible for leading and coaching a successful district in the southeastern U.S.Promoted medications for ADHD, dermatology, and respiratory conditions.Ranked 1/5 for total bonus payouts in 2010.Ranked 1/5 with successful launch of 4 new products.Hired and lead sales reps with no turnover of top reps.

Responsible for all aspects of manufacturing and promotion of numerous pharmaceutical products. These products are promoted by two sales divisions - pediatric and dermatology.Promoted from product manager to senior product manager within 6 months of hire.Managed successful launch of unique ADHD drug and 6 respiratory products.Assisted with managing and launching two acquired derm brands consisting of 8 products.Functioned as a sales operations manager leading and supporting 37 sales reps.