HUE Media is a high service, results-driven boutique public relations and marketing agency with extensive expertise in the hospitality industry. We offer our clients a wide range of services, including traditional and digital media marketing solutions, and introduce them to key stakeholders in Hawaii's business landscape.

• Developed communication strategies and public relations programs with local, regional, and national markets• Led and managed rebranding efforts at The Shops at Wailea• Managed retail tenant services and each retailer’s individual marketing efforts• Wrote and disseminated press kits, releases, editors’ advisories, calendar listings• Served as a key contact for the media, industry partners and the community• Developed and built positive relationships with media and industry partners in key markets• Event collaboration with community organizations. Raising the profile of the brand.• Managed content for all print material, advertising, and digital content• Communicated with outside advertising agencies on ongoing campaigns• Administered annual budget in a fiscally responsible manner

As Manager of Public Relations and Marketing, I ensure communication strategy is consistent and reflects the brand and strategic vision of the legendary resort. I liaises with local, national, and international media outlets and direct all online efforts, including advertising and social media strategies.• Developed, implemented, and managed all public relations, community engagement, and social media Initiatives• Managed content, activity, and engagement on website and social media platform• Developed and executed unique experiences and outstanding moments at every service level for guests, media visits and industry colleagues• Created and implemented segment strategies for sales team such as culinary and wellness• Trained department managers to embrace social media as a resource to amplify their personal brand and how they do business. This initiative directly impacted and improved lead generation and increased new business acquisition for The Kahala Hotel & Resort• Created and implemented a holistic marketing plan, including a second tiered business strategy for resort’s local culinary segment • Proactively identified media opportunities, brand influencers and partnerships to support and build brand awareness for resort’s spa amenities, destination weddings and the Kahala Hotel & Resort as Hawaii’s luxury destination of choice• Outstanding reputation and strong relationships with local media, social influencers and national/international media such as Peter Bloomberg reporting on the US-ASEAN Defense Forum, as well as key visitor industry leaders (HVCB & OVB) which garnered consistent leads for national and international media coverage• Developed all media and communication for the hotel, including web content, printed and electronic brochures, resort magazine, and a digital media library of images and collateral

• Social Media Community Manager• Managed content, activity, and engagement on the website and social media platforms• Managed analysis and communication with Starwood Hawaii’s social platforms• Managed guest reviews across multiple review sites for Starwood Hawaii• Collected preference detail for return-guest history data base• Established relationships with the online community's key influencers• Launched social media events with local and national influencers • Stay current on the latest technology and identify new media opportunities• Copy writing for resort's marketing collateral

Highly diversified role as a public relations and a marketing point person. Managing the resort's creative plan in traditional and new social marketing channels for luxury destination travel.• Opening Resort Team for The St. Regis Princeville Resort• Participated in all rebranding efforts of the resort and its assets• Managed collateral for print material, advertising, and digital content• Curated and executed exclusive experiences and activities for VVIP guests• Developed and managed the cultural artisan’s program• Developed and managed seasonal guest programing• Managed guest history data base• Created and managed community loyalty program: Aficionado Inner Circle• Communicated with broadcast and print news media personnel• Created Business development through partnerships • Created and launched culturally innovative hotel tours for community, media, and guests