Rene Huey-Lipton

Rene Huey-Lipton Email and Phone Number

DAME brings cultural and consumer insight together to move people and product | Gen X Women whisperer | Good questions, better answers | Team Builder |. Superpower: What if? @ The DAME Collective
Rene Huey-Lipton's Location
Olympia, Washington, United States, United States
Rene Huey-Lipton's Contact Details

Rene Huey-Lipton personal email

n/a
About Rene Huey-Lipton

With over 30 years of experience, I've seen and done about everything when it comes to business, consumer and cultural strategy. And I'm still curious, learning and excited about every project. A client once said that I bring the consumer to life like no one else they've seen and I like to believe that is true--I take pride in deeply understanding how people navigate the world and discovering the perfect intersection where your brand fits seamlessly into their lives. Let's work together in 2025 and make some seriously cool magic happen!

Rene Huey-Lipton's Current Company Details
The DAME Collective

The Dame Collective

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DAME brings cultural and consumer insight together to move people and product | Gen X Women whisperer | Good questions, better answers | Team Builder |. Superpower: What if?
Rene Huey-Lipton Work Experience Details
  • The Dame Collective
    Founder/Cso
    The Dame Collective Aug 2015 - Present
    Olympia, Wa, Us
    Insights and ideas that drive the culture and your business
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  • Marcusthomasllc
    Strategy Director
    Marcusthomasllc Jul 2023 - Dec 2023
    Working across multiple accounts as well as new business.
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  • Maru/Matchbox
    Svp, Insights
    Maru/Matchbox Mar 2020 - Oct 2021
    London, England, Gb
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  • Sparks & Honey
    Vp, Cultural Strategy
    Sparks & Honey Dec 2016 - Aug 2018
    New York, Us
    sparks & honey is the first and best cultural intelligence consultancy helping organizations understand explosive and immediate cultural shifts. Created the Cultural Relevancy Index, as well as Cultural Roadmap, both firsts for sparks & honey and McDonald's.Led the cultural strategy group and work alongside partners from CM, DDB, Alma, and Burrell. Award-winning and business growth ideas like Rick & Morty, Shambow and Where does Coke taste best?--a risky, unbranded yet ultimately award-winning SEO idea
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  • Gsd&M
    Strategy & Insights Director (Contract)
    Gsd&M Oct 2014 - Mar 2015
    Austin, Tx, Us
    Successfully finalized a 6-month contract with GSD&M to successfully launch new campaign for PetSmart.
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  • Brainjuicer
    Evp, Global Insights
    Brainjuicer Jan 2012 - Aug 2014
    London, Gb
    Led global research team; helped create internal innovation programs for companies like P&G; Developed mobile and social listening tools, as well as real-time consumer qualitative tools; Led research/marketing programs for clients in Russia, Turkey, Mexico, Japan, South Africa, South America, the EU and the US; trusted consultant for senior clients.
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  • Brainjuicer
    Svp, Juice Generation
    Brainjuicer Jan 2012 - Jul 2014
    London, Gb
    BrainJuicer is a Behavioral Economics based research and consultancy firm• Led global team of qualitative research consultants (London, Shanghai, Sao Paulo, Austin, Netherlands); resulting in 24% growth of business the first year • Part of a 3-person US executive team that gained new clients, grew business and helped to solidify year over year growth between 19% and 30%• Drove the improvement of qualitative tools, all based on Behavioral Economics • Developed and managed overall budget.• Led innovation work for my highly valued clients, specifically Procter & Gamble - Panama, Russia, Brazil, Turkey and the US• Led the redefining and energizing a 25-year old laundry brand in Mexico, identifying seven new consumer needs and developed an actionable go to market strategy for new product and new marketing.• Helped lead a rapid prototyping product development team that designed a new incontinence product by understanding the consumer needs and market demand and addressing the gaps in the market place
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  • Gsd&M
    Svp, Director Of Strategy & Insight
    Gsd&M 2000 - Jan 2012
    Austin, Tx, Us
    In addition to leading the planning function at agency, I led strategy and insight function on specific accounts including Southwest Airlines, Kohler, Cancer Treatment Centers of America, The US Air Force, BBVA Compass and more.--Created a business round table of notable subject matter experts for agency and clients--Led groundbreaking interaction with virtual worlds --Led foray into connections planning as well as knowledge teamsFor Southwest Airlines, I was part of the team that helped grab close to $900 million and 1% market share by NOT charging for bags. For BBVACompass, the team successfully launched a new bank in a culture that wasn't too happy with banks and bankers by focusing efforts on a typically underbanked segment.Previous work was with the teams that reclaimed the power of the AARP brand, met all recruiting goals for the US Air Force during a war and for four years, managing a department of up to 40 individuals.
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Rene Huey-Lipton Skills

Strategy Customer Insight Advertising Integrated Marketing Marketing Strategy Segmentation Consumer Behaviour Quantitative Research Marketing Research Qualitative Research Brand Architecture Market Research Business Insights Marketing Communications Market Analysis Focus Groups Brand Development Digital Marketing Media Planning Strategic Planning Advertising Research Digital Strategy Shopper Marketing Management Primary Research Brand Management Research Strategic Thinking Analytics Leadership Brand Equity Interactive Marketing Consumer Insight Interactive Advertising Positioning Competitive Analysis Mobile Marketing Digital Media Creative Strategy Ethnography Blogging Media Strategy Marketing Consumer Behavior Social Media Marketing Online Advertising Creative Direction Social Media Direct Marketing

Frequently Asked Questions about Rene Huey-Lipton

What company does Rene Huey-Lipton work for?

Rene Huey-Lipton works for The Dame Collective

What is Rene Huey-Lipton's role at the current company?

Rene Huey-Lipton's current role is DAME brings cultural and consumer insight together to move people and product | Gen X Women whisperer | Good questions, better answers | Team Builder |. Superpower: What if?.

What is Rene Huey-Lipton's email address?

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What is Rene Huey-Lipton's direct phone number?

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What are some of Rene Huey-Lipton's interests?

Rene Huey-Lipton has interest in Social Services, Children, Education.

What skills is Rene Huey-Lipton known for?

Rene Huey-Lipton has skills like Strategy, Customer Insight, Advertising, Integrated Marketing, Marketing Strategy, Segmentation, Consumer Behaviour, Quantitative Research, Marketing Research, Qualitative Research, Brand Architecture, Market Research.

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