Jessica Walters Email and Phone Number
Jessica Walters work email
- Valid
- Valid
Jessica Walters personal email
Jessica Walters phone numbers
Accomplished social media and audience growth leader with a proven track record of driving engagement, expanding reach, and optimizing content strategy. Over 10 years of experience in developing and executing innovative social media campaigns, managing cross-functional teams, and achieving significant cost efficiencies while enhancing audience engagement. Notable achievements include spearheading the growth of Vrbo's TikTok following by 1 million within 9 months, leading an award-winning global campaign, and implementing strategies that substantially increased social referrals and engagement rates. Adept at fostering collaboration across departments, aligning social media with broader organizational goals, and leveraging data-driven insights to inform decision-making.
-
Senior Manager, Social Media, VrboExpedia Group Mar 2020 - PresentSeattle, Wa, Us• Managed up to eight social media managers across NorAm, LatAm, Europe, and APAC with a multi-million dollar budget for upper funnel ads, brand campaigns, creator content, and influencer partnerships.• Optimize social media strategy to increase low cost reach and engagement. In 2023, Vrbo increased total social media engagements by 212.5% with a flat YoY budget.• My team grew Vrbo's TikTok followers by 1 million within 9 months of 2022• Founded and built our first in-house content creator program, increasing average engagement rates by 15-20% with creator content. • Coordinate with talent, brand leadership team, and internal and external creative agencies on global campaigns, including "After a Long Wait" featuring John Legend, which won a Silver Effie award. • Lead alignment and integration of social media with PR and other growth channels• Collaborate with our customer experience team to improve and maintain positive social media sentiment
-
Global Social Media Editorial Manager, VrboExpedia Group Mar 2019 - Feb 2020Seattle, Wa, Us• Optimized content distribution through social media channels to scale low cost reach and engagement for 12 markets spanning North America, South America, APAC, and Europe.• Increased engagement per fan rates across Facebook, Instagram, and Pinterest by triple digits year-over-year after first year of employment.• Coordinated with in-house creative agency to ensure brand voice and guidelines are consistent across channels.• Worked with in-house creative agency to reduce U.S. cost of content production by 67% and the Europe cost of content production by 55% while growing social media engagement.• Led strategy for creating and testing content across audience segments.
-
Director, Audience Growth & LoyaltyMcclatchy Mar 2018 - Mar 2019Sacramento, California, Us• Lead a team of five editors tasked with managing a team of producers who work to grow audience through social media, SEO, email and other distribution methods. • Oversee two news data analysts who help to inform opportunities for growth and engagement.• Created a strategy and executed tactics to grow digital subscriptions for The Sacramento Bee as part of a year-long initiative in 2018, resulting in The Bee having more digital subscriptions than any other newsroom in the company. -
Director Of Social MediaMcclatchy Dec 2015 - Mar 2018Sacramento, California, Us• Developed the social media strategy for 30 local newsrooms, contributing to a 58% increase in year-over-year social referrals in 2016 and a 26% increase in 2017. • Managed a team of specialists dedicated to optimizing stories for national distribution on social media in 2016. The team drove 15% of all social referrals for the company that year.• Collaborated with corporate leaders on a training initiative to teach our newsrooms tactics for growing readership. This included both on-site and remote training. At the conclusion of the training, monthly unique visitors were up 76%, local monthly uniques up by 42%, and page views up 38%.• Managed a team of two Growth Editors who helped coach our newsrooms on how to package and distribute content in order to reach their target readers.
-
Assistant Editor, Audience DevelopmentNational Journal Mar 2015 - Dec 2015Washington, District Of Columbia, Us• Collaborated across technical and editorial teams to develop digital strategy and high-impact products• Managed the lifecycle of National Journal’s “What We’re Following” product• Oversaw a six-person audience development team focused on social media, news partnerships and content promotion• Directed and implemented social strategy across all platforms (Facebook, Twitter, Instagram)• Managed a monthly Facebook advertisement budget• Tracked traffic goals for ad sales team, working closely with editors to meet and exceed them -
Senior Web ProducerPolitico Jan 2015 - Feb 2015Arlington, Virginia, Us• Coordinated with digital and social media directors on new strategies and digital projects• Managed QA testing of new web products• Aided web editors in optimizing the look, tone and message of our web content using Chartbeat and Omniture, search and social media trends and personal news judgment. -
Web ProducerPolitico May 2013 - Jan 2015Arlington, Virginia, Us• Worked with a team to operate POLITICO's social media accounts and heighten reader engagement, growing our Twitter followers to over 1 million, and our Facebook likes to 500,000• Managed our team’s role in the website launch and responsive redesign for POLITICO.com• Took on a leading role in testing new digital products• Used analytic tools to assess online trends• Trained new team members• Packaged stories for digital presentation, wrote headlines, edited photos and captions
Jessica Walters Skills
Jessica Walters Education Details
-
The University Of Texas At AustinMultimedia Journalism -
University Of Texas SystemBill Archer Fellow
Frequently Asked Questions about Jessica Walters
What company does Jessica Walters work for?
Jessica Walters works for Expedia Group
What is Jessica Walters's role at the current company?
Jessica Walters's current role is Social Media Lead at Vrbo, part of Expedia Group.
What is Jessica Walters's email address?
Jessica Walters's email address is je****@****xas.edu
What is Jessica Walters's direct phone number?
Jessica Walters's direct phone number is (916) 321*****
What schools did Jessica Walters attend?
Jessica Walters attended The University Of Texas At Austin, University Of Texas System.
What are some of Jessica Walters's interests?
Jessica Walters has interest in Social Media, Product Management, Hiking, Audience Engagement, Digital Strategy, Craft Beer.
What skills is Jessica Walters known for?
Jessica Walters has skills like Social Media, Journalism, Jira, Omniture, Cms, Chartbeat, News Writing, Web Editing, Wordpress, Final Cut Pro, Photoshop, Ap Style.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial