Heather Lamonda Email & Phone Number

Boonville, Mo, Us

Design, develop, and deliver virtual instructor-led courses covering communication; leadership development; and diversity, equity, and inclusion for multicultural and multi-national organizations. Communicate with key stakeholders to identify training needs. Develop and facilitate in-person team-building workshops tailored to clients, ensuring objectives are aligned with business goals.

• Published 17 novels over the past decade, developing a strong author platform while building a global readership. • Leverage virtual and in-person events to strengthen brand awareness and increase sales revenue. • Grew email list from zero to over 5,500 subscribers over the course of a year with minimal spend while maintaining a 40.7% open rate and 8.44% click rate. • Freelance writer with articles in print and online publications, as well as a stable of clients for SEO, content creation, and communications training.

Manage all day-to-day operations for BookSweeps, a service to help authors grow their platforms,including project management, determining schedule of promotions, overseeing the customer inbox,author and reader newsletters, and managing the team.• Grew email subscriber list by 28% while doubling click-to-open rates.• Identified pain points in customer experience and reduced customer complaints by streamliningprocesses and developing a cohesive brand voice and customer service experience.

Columbia, Missouri

• Implemented a comprehensive brand strategy that leveraged content, social media, brand partnerships, events, and public relations to elevate the brand in core markets across the US, Canada, and the UK. • Collaborated on a cross-functional team to map, analyze, and improve customer journeys to increase conversion rates and customer retention. Navigated competing voices and used a data driven approach to uncover and address pain points. • Created a cohesive charitable giving strategy that more closely aligned with brand. Facilitated strategic brand and charitable partnerships to increase brand awareness and engagement to support a content strategy that adhered to current content trends. • Determined KPIs and monitored content performance, adjusting campaigns as necessary to ensure outcomes aligned with business goals. Leveraged organic strategies to increase blog entrances by 37% and time on page by 54% in the first year. • Managed robust content calendar leveraging multiple channels and digital platforms. Created content as necessary and worked closely with external vendors and thought leaders within the organization to create new content and leverage existing content, ensuring all content was relevant, adhered to the brand voice, and met consumer needs while advancing the overall content strategy.

Springfield, Missouri Area

• Collaborated with a small team to successfully launch multiple brands in a crowded space. Identified core consumer segments, created messaging architecture, wrote web copy, and developed SEO and content strategies, successfully creating a brand that appealed to national retailers. • Worked closely with freelance writers to develop content that was on-brand. Final proofreader and editor for all content.

Springfield, Missouri Area

• Improved brand sentiment through coordinated social media, event, and charitable giving strategy that resulted in demonstrable revenue gains. Worked with operations to implement processes improving customer journey based on reputation management feedback. Developed and implemented employee and customer engagement strategies. • Created a cohesive brand voice, harnessing a mix of paid and organic strategies to create growth across all feeds, resulting in a 30 percent year-over-year increase in revenue.• Managed an event strategy to engage the public and drive revenue at our six locations, including all budgets, timelines, and coordinating with local staff to ensure the brand was properly represented at events. Increased event attendance by implementing targeted social media and digital marketing strategies.

• Developed imprint brands, built the voice behind them, and identified market opportunities to position the brand. • Implemented imprint-wide marketing and social media plans to support brand and sales goals; created marketing plans for Vox Dei’s individual authors to support imprint-wide plan. • Coordinated creative teams to ensure timely completion of projects; worked cross-functionally with production and IT to move books through the pipeline, resulting in more efficient production and launches.

Started in External Communications writing non-marketing customer communications. Offered informal writing instruction to colleagues, which led to a transition to a role within the Training Department, where I taught writing and communication skills to the entire company through in-person and e-learning. At the forefront of an initiative to transition instructor-led content to e-learning using Articulate. Worked with department heads to assess training needs and with subject matter experts to create training as appropriate.Notable Accomplishments • More than doubled instructor-led course offering over the span of nine months, tripling attendance • Implemented company-wide soft skills curriculum