Re-Nuble is a climate technology company that uses organic cycling science™ technology to convert waste streams into a platform of sustainable technologies for agriculture. As a vertically integrated manufacturer, we help both gardeners and commercial farms use more affordable peat-free inputs and biological fertilizers to grow sustainably.

Leading dietitian-led wellness company providing both nutrition counseling and nutritional supplements to clients and consumers interested in health and weight loss. • Responsible for day-to-day operations and full P&L management of Products & Nutrition Counseling businesses. • Reversed multi-year revenue decline by growing Products revenue by 10% and Nutrition Counseling revenue by 15%.• Expanded gross margins through increased efficiencies • Hired and managed all agencies and vendors

Responsible for corporate strategy, brand development, marketing, market research and innovation of controlled environment agriculture (CEA) new venture with locations in Georgia and New York.• Worked with Guggenheim Partners to develop and present investment opportunity to raise start-up funding in CEA Fresh Farms LLC valuing the company at $100 million pre-revenue.• Finalized business plan and go-to-market strategy for retail and foodservice whole head lettuce and salad businesses.• Developed consumer brand plan and product portfolio reflective of consumer/customer needs and company capabilities.• Established comprehensive marketing plan including pricing and targeted customers to support launch.

Responsible for P&L of Fresh Express branded and Private Label value added salad business in U.S. and Canada• Outpaced category growth and claimed ranking as #1 selling salad brand• Launched first Organic salad kit products under the Fresh Express brand• Launched new to category “Sweet Hearts” blend generating incremental sales and news to segment • Significantly increased reach, engagements and engagement rates on all social platforms surpassing all category competitors• Developed long term consumer research and insights plan • Established an innovation pipeline to accelerate growth trajectory• Launched first digital campaign in brand history including video, display and search tactics leading to double digit increases in brand awareness and purchase intent• Responsibilities include Consumer Marketing, Digital and Social Media, Consumer Research, Innovation, Product Quality, Shopper Marketing and Pricing and Promotions Strategy

Responsible for P&L of Weight Watchers consumer packaged goods business across all food categories in the U.S., Canada, Mexico and Israel; Grew operating income to $32 million (300% increase over 9 years).• Led long term business, annual operating and brand planning including integrated marketing plan, communication strategy and product development with 20 global manufacturing partners; oversaw production of 400+ SKUs across 20 categories; created growth strategies to expand categories and geographies.• Partnered with manufacturing on new product development and product launches across all categories; identifying consumer/market needs and gaps; analyzing trends, quantitative and qualitative consumer research and feedback; developing launch and marketing support plans.• Designed innovative trade marketing programs with major retailers (e.g. Wal-Mart, Target, Kroger, Safeway and Publix) to drive brand presence and sales. • Developed strategy and oversaw execution of online marketing and social media supporting portfolio of retail products; encompasses all platforms including online advertising, Facebook (currently 330,000 fans) and web site. • Negotiated endorsements across product categories/partners (endorsed by Weight Watchers), including a high volume of products by General Mills, Kraft Heinz and select menu items at Applebee’s restaurant chain (representing $13 million in profits)• Managed relationships with customers and brokers selling products into multiple classes of trade. • Created a “plug and play” marketing program for new category launches and built a platform to leverage the Weight Watchers consumer network (meeting attendees, online subscribers, magazine subscribers, website visitors and 7 million-person database).• Redefined departmental roles and responsibilities and strategically recruited and trained new talent, significantly improving staff productivity and performance and managed five direct reports.

Managed direct-to-consumer brand group ($200 million budget representing 70% of the global marketing spend); developed strategies to build brand equity and loyalty and managed a 5-member team.• Oversaw 40+ direct to consumer campaigns per year, working closely with advertising agency (Leo Burnett) on campaign creation/production.• Created customized and themed campaigns (experiential events, seasonal, holiday and birthday) and developed serialized coupon programs to increase customer engagement.• Partnered with internal consumer research team to analyze consumer database and gain insights to inform campaign strategies such as audience segmentation and efficiencies.Led national and local sponsorship development and consumer marketing strategy for the Marlboro Team Penske auto racing sponsorship; managed relationships with vendors, agencies and consultants and supervised a 7-person team.• Negotiated sponsorship agreements with the Indy Racing League and individual racetracks; maximized brand presence across signage, ticketing, advertising and event programs

Managed Hispanic marketing (U.S. and Caribbean) for leading brands, including Pampers, Luvs and Folgers Coffee.• Developed an integrated marketing campaign for Pampers that increased sales by 16%; collaborated with creative agencies for design/development of broadcast advertising, out-of-home, POS and POP; introduced a loyalty program that drove $2.1 million in incremental revenue.• Worked closely with consumer research firm to conduct in-home studies, focus groups and BASES testing to obtain consumer insight in the baby care category to inform brand strategy and positioning.• Led a feasibility analysis to launch the Luvs brand in Puerto Rico and managed research and repositioning strategy for the Folgers brand ($90 million in US Hispanic sales).