Responsible for the implementation of programmatic display and social digital performance campaigns and strategies.Duties:• Managing and liaising with paid media teams to implement creative assets, insertion orders, and all relevant documentation for campaign launches.• Followed a strict campaign QA process to ensure accurate campaign implementation, pacing and performance/ROI for clients which included daily checks and monthly reviews.• In-depth reporting & insight analysis on the performance of programmatic strategies and campaigns, including PCA’s, top line reporting and competitor research.• Identifying trends, analysis and efficiencies to make recommendations for future campaigns.

Responsible for the implementation of paid search, social and display digital performance campaigns and strategies. Brands: Royal Caribbean, PayPal, Lenovo.

Duties: •Logistical support for the AWA’s international program which included building client and market sector databases, mail out documents, preparation of event briefings•Used client database systems to promote AWA’s outbound trade missions and capacity building workshops in the Asian region•Wrote and outlined promotional material for outbound and inward bound trade missions •Coordinated and managed two professional development events run by AWA included, logistics, budget management, creation of marketing material and liaison with speakers and participants Worked closely with the Communications and Marketing Manager on the following:•Preparing promotional material for a partnership (ANZBP) managed by AWA•Wrote and implemented a new communications strategy report which included website updates (using basic HTML code and editing), coordination between relevant specialist networks, promotional material for events and conferences