• Strategic planner working across multiple P&G & COTY categories. A go-to resource for briefs requiring strategic guidance.• Diagnosing penetration gaps. Quantifying potential sources of growth. Identifying insights & communication territories. Developing campaign assets with Creative Agency partners.• Creating strategy, executing test & learn experiments. Implementing findings into future campaigns.

• Key contact for content planning briefs working on prestige fragrances with design clients & creative agency partners.• Established sufficiency framework for prestige fragrances, to ensure spend levels support brand growth. • Supervisor for competitor deep dives & annual comms reviews. Distilling insights & implementing into future campaigns.• Established a P&G multi-brand partnership with Universal Studios for The Secret Life of Pets.

• Global communications planning role across the home care category as well as prestige fragrances, building knowledge and understanding of P&G’s business at a global design and local delivery level.• Conducted various consumer research projects (Social Media Listening, Qualitative Studies, Quantitative WHO research) to inform on messaging, targeting, asset creation and channel priorities.• Content Planning SPOC. Ensuring that P&G prestige brands create more connected toolkits of a… Show more • Global communications planning role across the home care category as well as prestige fragrances, building knowledge and understanding of P&G’s business at a global design and local delivery level.• Conducted various consumer research projects (Social Media Listening, Qualitative Studies, Quantitative WHO research) to inform on messaging, targeting, asset creation and channel priorities.• Content Planning SPOC. Ensuring that P&G prestige brands create more connected toolkits of a higher quality and with greater local relevancy. Show less

• Mastered basics of media and communications planning working with fabric & home Care GBU brand teams & global IKEA Marketing Teams• Delivered and presented multiple strategic documents and presentations, advising brand teams on path to purchase (through barrier research) and communications choices for meeting business objectives. • Mastered basic marketing tools & resources (TGI, GWI, Mintel, Euromonitor, Kantar Shopper Panel, Qualitative Surveys, IPA Databank, Thinkbox, ARF etc.)

During my second internship with MediaCom my time was spent mainly with the global division - MediaCom Sport. Thanks to the opportunity to extend this internship i was lucky enough to spend 3 months working within a new and very much growing division of the MediaCom brand.During this period, my role as intern for the team gave me the opportunity to master a number of tasks and gain some important skills. I honed my proficiency working with TGI and a host of other tools, met with a… Show more During my second internship with MediaCom my time was spent mainly with the global division - MediaCom Sport. Thanks to the opportunity to extend this internship i was lucky enough to spend 3 months working within a new and very much growing division of the MediaCom brand.During this period, my role as intern for the team gave me the opportunity to master a number of tasks and gain some important skills. I honed my proficiency working with TGI and a host of other tools, met with a number of other planning teams discussing sponsorship and endorsement options available to them, i created and dispatched weekly updates from the Sport division to the rest of the company as well as to external clients and other interested parties. Show less

During the 8 weeks i spent working in the Sky team I not only learnt how media agencies run but also got to work on and take charge of a number of tasks. My time working on the Sky Account was spread between the Digital team and the Planning team as well as providing competitor analysis for the client on a weekly basis.On the digital team I worked with employees to book using Adazzlle and then retrieved data in order to complete PCAs (post campaign analysis). For the planning team, I… Show more During the 8 weeks i spent working in the Sky team I not only learnt how media agencies run but also got to work on and take charge of a number of tasks. My time working on the Sky Account was spread between the Digital team and the Planning team as well as providing competitor analysis for the client on a weekly basis.On the digital team I worked with employees to book using Adazzlle and then retrieved data in order to complete PCAs (post campaign analysis). For the planning team, I used TGI to profile new potential customers as well as taking part in “stretch meetings” for future campaigns. All of these along with many other tasks were extremely rewarding as I relished in the opportunity to both take mastery of some specific tasks and to be part of a close-knit team, which was driven and supportive. Show less