Hugh Frames
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Hugh Frames Email & Phone Number

Chief Commercial Officer at Alliance Australia
Location: Sydney, New South Wales, Australia 12 work roles 3 schools
1 work email found @eu.sony.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Current company
Role
Chief Commercial Officer
Location
Sydney, New South Wales, Australia
Company size

Who is Hugh Frames? Overview

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Hugh Frames is listed as Chief Commercial Officer at Alliance Australia, a with 47 employees, based in Sydney, New South Wales, Australia. AeroLeads shows a work email signal at eu.sony.com and a matched LinkedIn profile for Hugh Frames.

Hugh Frames previously worked as Chief Operating Officer at Eternus Group and Chief Operating Officer / Chief Financial Officer at Bpay. Hugh Frames holds Gaicd from Australian Institute Of Company Directors.

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Email format at Alliance Australia

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{first}.{last}@eu.sony.com
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Profile bio

About Hugh Frames

Accomplished COO, CFO and Business Executive with a distinguished global background and a proven track record of leading organizations to exceptional achievements. A seasoned senior business and finance leader adept at driving organic growth, facilitating new business acquisitions, financial planning, business partnering, general management, strategy, finance, governance, and corporate services. Demonstrates versatility across multiple industries including automotive, electronics, hospitality, payments, digital platforms, media & entertainment, and mining.Throughout my progressive career, I have enjoyed diverse commercial and strategic roles across continents, leveraging my insights to contribute to organizational success. Committed to continuous personal growth as a people leader, I prioritize the creation of high-performing teams that are esteemed, motivated, and dedicated to delivering their best. My empowering and empathetic leadership style has earned me a reputation as a reliable professional, excelling in building invaluable relationships with internal and external stakeholders. I derive enthusiasm from fostering innovative thinking, driving growth, and taking personal accountability to effect meaningful change.In executive roles, I have overseen all aspects of corporate functions encompassing finance, governance and risk, legal, commercial, project services, and IT information security. As a trusted member of the executive team, I collaborate closely with CEOs and Boards to surpass key performance metrics and exceed Board expectations.Boasting extensive expertise in leading businesses through prominent and high-value transactions, I possess the agility to navigate volatile changes proficiently. Throughout my career, I have successfully guided and developed teams in various capacities, harnessing individual potential to optimize company performance.

Listed skills include Finance, Business Development, Sap Bw, Cima, and 8 others.

Current workplace

Hugh Frames's current company

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Alliance Australia
Alliance Australia
Chief Commercial Officer
Sydney, NSW, AU
Employees
47
AeroLeads page
12 roles · 27 years

Hugh Frames work experience

A career timeline built from the work history available for this profile.

Chief Operating Officer

Brisbane, Queensland, Au

Oct 2023 - Jun 2024

Chief Operating Officer / Chief Financial Officer

Sydney, New South Wales, Au

As BPAY’s Chief Operating Officer, I led the highly effective corporate functions, including Finance, Governance, Commercial, Project Services, and IT Information Security. Collaborated closely with the BPAY CEO and executive team to ensure corporate governance standards and exceed key performance metrics expected by the Board and all internal and external stakeholders.Consolidated, restructured, and revitalized Corporate Services, building a high-performing team to effectively support the company's growth agenda. Significantly improved employee engagement score from 46 to 93 within a four-year period. The Finance team was honoured with the Finance Team of the Year Award by CPA Australia.Venture Board Member for an initiative with Boston Consulting Group Digital Ventures, driving the identification of new revenue streams for BPAY Group. Successfully developed two initiatives, an AI platform and a SaaS property management platform, from ideation to independent stand-alone businesses and separate legal entities. Initiated and oversaw financial, legal, and governance support for these subsidiaries, including managing the Employee Stock Ownership Plan (ESOP).Led a comprehensive corporate restructuring of BPAY Group to prepare the organization for new ventures, including the introduction of a new Holding Company. Oversaw BPAY Holding's investments in subsidiaries, providing strategic, financial, commercial, legal, and governance guidance to the Board.Implemented a robust Corporate Planning Cycle to guide the business in establishing a purpose, mission, and vision, identifying key strategic imperatives to drive the overall strategy, developing comprehensive business plans, and closely monitoring resource allocation and performance of strategic initiatives. Designed and delivered an investment evaluation framework to evaluate potential investment opportunities through a consistent and transparent process.

2015 - 2022 ~7 yrs

Finance & Commercial Director

Thalgau, Salzburg, At

Successfully led and completed the financial and legal requirements for several high-profile acquisitions, including Entertainment Distributors Company (EDC) from Universal Music, Sony Music, and Warner Music, Music Distribution Group (MDG) from Universal Music and Warner Music, and Roadshow Distribution activities from Village Roadshow.Provided strategic commercial support for acquisition activities in the Australia and New Zealand market, including financial modeling, negotiations with target company owners, landlord negotiations, and coordination with legal counsel.Offered vision, leadership, and governance advice to the Managing Director to ensure a successful consolidation of the New Zealand business. Led the consolidation of New Zealand distribution operations from three sites into one.Conducted a comprehensive restructuring of the finance department, streamlining processes and reducing headcount from 19 to 13.Secured approval from the Australian Competition and Consumer Commission (ACCC) for Sony DADC's acquisition activities in Australia.Assumed the role of Interim Managing Director, overseeing complete manufacturing, distribution, and digital divisions across Australia and New Zealand (6 sites, 430 employees) during a transitional period.Collaborated with the business and legal counsel to develop a standardized distribution contract, reducing risk and standardizing the legal position for the distribution business. Created two key legal framework contracts to mitigate the risk of "most favoured nation" clauses, reduce legal costs, and improve operational efficiency.

2014 - 2015 ~1 yr

Commercial Director

Thalgau, Salzburg, At

2013 - 2014 ~1 yr

Commercial Manager

Thalgau, Salzburg, At

2012 - 2013 ~1 yr

Senior Controller: Volume & Digital Cinema

Basingstoke, Gb

Sony Professional Solutions Europe is a B2B division of Sony Europe that creates and supplies products, systems, services and solutions to the business market that draw on Sony’s AV heritage. Sony PSE tailors products for the media & broadcast, network video monitoring, healthcare, videoconferencing and retail, transport & venue industries and is supported by Sony Professional Services, a European team which provides open solutions for designing, financing, installing and supporting end-to-end audio-visual and IT (AV/IT) systems to these industries.Responsible for the financial & commercial support of the Digital Cinema, Digital Photo, Video Security, ISS, Displays and Medical Business Groups.Act as the key business partner, providing commercial and financial support to six Sales & Marketing Business Groups with a combined turnover of approximately €220M. Serve as the primary finance, strategy, and commercial partner to the General Managers.Led the establishment of commercial structures and processes for the Volume Business Groups, implementing a strategy to differentiate the developing Volume Business from PSE's traditional AV business.Implemented a new trade spend process, significantly reducing the payment period from 4-6 months overdue 30 days of month-end. This improvement enhanced customer satisfaction, minimized disputes, and freed up credit limits to facilitate increased sales to customers.Provided comprehensive commercial support to the Sales and Marketing teams, ensuring the viability of promotions, pricing in compliance with European anti-competition laws, trade spend rebates, margin analysis, and deal analysis. Resulted in holistic commercial and financial support for the Volume Business Groups, contributing to a remarkable 31% revenue increase over a two-year period.Spearheading the establishment of processes and procedures to support the newly formed Digital Cinema business model and its relationship with Hollywood Studios.

2010 - 2012 ~2 yrs

Head Of Financial & Commercial Strategy

Basingstoke, Gb

Provide financial and commercial support in the development of organic and new business opportunities for various divisions and activities, including:Digital signage managed service offeringDigital cinemaVideo surveillancePSP Viewer - streaming live content at sporting eventsDigital photoChannel strategyMedicalAct as the finance and commercial lead for the Digital Cinema team, driving the development of a viable European business model. Successfully secured funding from Investment Banks, reviewed deal proposals with potential exhibitors, and established a structure for PSE to reclaim VPF payments from Hollywood studios.Led a project team in reviewing PSE operations and implementing a comprehensive restructuring plan to address performance challenges resulting from difficult market conditions during the economic crisis. Worked as a commercial and financial lead in a team of three to develop the new B2B structure for Europe.Provided support and coordination for two due diligence processes related to acquisitions. Uncovered a significant outstanding tax liability for one of the target companies, ensuring informed decision-making.Developed a profitable business model for Digital Cinema within Sony, overcoming initial losses and positioning it for success.

2008 - 2010 ~2 yrs

Business Development Controller

Basingstoke, Gb

Established the Project Management Office (PMO) and the new Business Development function, providing comprehensive commercial support to key innovation activities, project teams, and the Business Development Director.Served as the commercial finance and strategy leader on a project team focused on significantly increasing Sony PSE's turnover by driving revenue growth in existing business areas and developing new revenue streams.Supported the Business Groups and Ernst and Young's Technology and M&A Consultants in evaluating PSE's current market position, identifying target markets and market propositions, and assessing potential partners or acquisition targets.Led the business side of an award-winning project in collaboration with Ernst & Young, delivering a strategic plan with stage-gate analysis for eight key business development focus areas.Assumed financial control of the Business Development Division and supported divisional directors in achieving their respective department's financial objectives.

2006 - 2008 ~2 yrs

Consultant

Worldwide, Oo

Take charge of developing a SAP BW tool to measure key performance indicators (KPIs) for clients. Collaborate closely with senior management of client organizations to identify and agree upon requirements, ensuring alignment with their strategic objectives. Manage the entire process, from data importation into BW to the development of tailored reports that effectively track and analyze KPIs. Facilitate thorough review and sign-off procedures for deliverables, ensuring high-quality outcomes that meet or exceed client expectations.Recognized for exceptional performance and contributions, resulting in a promotion after receiving Deloitte's highest possible performance rating.

2002 - 2004 ~2 yrs

Management Accountant

Yokohama-Shi, Kanagawa, Jp

Nissan is a multinational automaker, headquartered in Japan, engaged in the planning, development, manufacture and sale of passenger vehicles, trucks, buses, marine vehicles, forklifts and related parts, the import and export of automobiles, as well as the transportation of vehicles to overseas markets.Successfully implemented new Inventory reporting processes to align with Japanese reporting requirements, ensuring compliance and accuracy in reporting practices.Led the design and delivery of new manufacturing and inventory reporting systems, implementing automation to streamline processes and improve efficiency in delivering reports.Developed robust systems for reporting manufacturing costs and inventories to Nissan Japan (Head office), enabling timely and accurate financial information for decision-making and strategic planning.

2000 - 2002 ~2 yrs
3 education records

Hugh Frames education

Gaicd

Australian Institute Of Company Directors

Education record

Cpa Australia

Management Accounting

The Chartered Institute Of Management Accountants
FAQ

Frequently asked questions about Hugh Frames

Quick answers generated from the profile data available on this page.

What company does Hugh Frames work for?

Hugh Frames works for Alliance Australia.

What is Hugh Frames's role at Alliance Australia?

Hugh Frames is listed as Chief Commercial Officer at Alliance Australia.

What is Hugh Frames's email address?

AeroLeads has found 1 work email signal at @eu.sony.com for Hugh Frames at Alliance Australia.

Where is Hugh Frames based?

Hugh Frames is based in Sydney, New South Wales, Australia while working with Alliance Australia.

What companies has Hugh Frames worked for?

Hugh Frames has worked for Alliance Australia, Eternus Group, Bpay, Sony Dadc, and Sony | Professional Europe.

How can I contact Hugh Frames?

You can use AeroLeads to view verified contact signals for Hugh Frames at Alliance Australia, including work email, phone, and LinkedIn data when available.

What schools did Hugh Frames attend?

Hugh Frames holds Gaicd from Australian Institute Of Company Directors.

What skills is Hugh Frames known for?

Hugh Frames is listed with skills including Finance, Business Development, Sap Bw, Cima, Forecasting, Business Planning, Business Strategy, and Financial Analysis.

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