Hugh Walker Email & Phone Number

Whitchurch, Gb

Shropshire, England, United Kingdom

Walker Outdoor Media is a consultancy involved in planning, buying and marketing for local authorities through to high street brands. Work also Includes consultancy for e commerce, managing relationships and driving new business ideas. Also advise financial investor groups on the dynamics of the UK out of home media market and with corporate landlords looking to build media networks and products. Key projects include design and investment in a new national digital screen media, which is currently ongoing and has diversified into hardware to work with the tobacco merchandise legislation. More recently working on a business and distribution strategy for the emerging e cigarette market in the UK as well as always looking for more clients requiring media planning.

West Midlands

Developing and co ordinating business and sales development for Navarra Retail Systems. Navarra supply GM tobacco dispensers to help retailers cope with the demands of the changing tobacco legislation and bring in additional retail and monetary benefits. Over a short period the systems will pay for themselves and enable a retailer to take control of their tobacco sales and retail space it occupies. The Navarra systems provides stock control for tobacco and prevents high cost shrinkage and theft from this key retail category. I enjoy the varied work moving this business forward into a new and challenging retail fixtures market working with individual retailers through to large retail groups

Shropshire, England, United Kingdom

Shropshire Uk

Consulted for this vending business bringing Strategy, Planning, Negotiation, Marketing and Sales strategy across their business interests in the UK. Worked on a sales strategy for the MD to implement across their business interestsDeveloped media plans for additional in-store revenue with the automated tobacco gantry . Developed low cost solutions for high tech equipment supply.Designed and delivered an on-line portal and logistics for wholesale purchase of UK duty paid tobacco products with next day delivery, the first of its kind. Provided spin off business strategies for E Cigarettes in vending and also vending services with massive profit potential for all parties.Linked static areas of this business with some of the UK's most dynamic supply chains to encourage new growth and development.

Experience and responsibilities included: - All non London agency and local direct sales business, 90 staff through 4 key reports . All elements of P&L, departmental budgets and management and training of sales and administration teams, top level contact at all regional advertising and media agencies, poster specialists and national advertising clients. Headhunted to reverse the falling sales and high staff turnover. Introduced a back to basics sales and marketing principal, trained and motivated staff, delivered a telesales operation to maximize areas of oversupply and sell at premium rates. Result was 30% increase in revenue in year 1 which continued into yr 2 and more importantly significant improvements in profitability thereafter.

Set up and run JCDecaux UK’s Regional Sales Office, responsibilities were to maximize all outdoor media sales from all buying points outside London. All client and agency contact, build and manage sales team covering agency and direct sales. Achieved Outdoor Sales Team of the Year on numerous occasions. In 1999 after a new acquisition the responsibilities changed to maximize all revenue opportunities across the North of England across the merged business, assist in new development and set up a national telesales operation. Streamline the sales operation to cover a number of product offerings. Across this period I received effective training for team management, senior negotiations skills PR and marketing. The end result was to turn an unknown media business into the regions premier outdoor media company, bring in new national accounts into the outdoor media format and grow revenue from zero to £12m + during my tenure.

Worked across SME sized FMCG advertisers to develop and present television advertising strategies developed industry & category research, case histories and competitor knowledge. Close liaison with all Management teams at TSMS to ensure this information was used for best business practice. Developed extensive knowledge of analysis and industry research systems to maximize sales revenue. Developed strategies to entice new users to television advertising and grow Stations share of existing advertisers. Worked as a marketing advisor to S4C part of team which grew revenue from £3m to £12m in its first year of real commercial media sales

2:2, Politics, Sociology And Economics

High National Diploma, Hnd Business Studies

Lots Of O Levels