Hugh Z. Email & Phone Number

中国 北京市

Based in Taikoo Li Sanlitun, lead 5 team member and report to associate marketing director5 years brand positioning update and redefining around business development Input marketing strategic paper, yearly marketing calendar and budget management Landlord campaigns strategical planning and integrated communication approachHolistic content creation and approach (WeChat, Weibo, Douyin and RED official account, on-site content communication, POSM, etc.)Key Media recognitions and KOLs relationship building Top VIC strategical approach to increase sales capture ratio Digital platform innovation (online pop up/Tencent LBS footfall/AR map/Mini program/H5, etc.) throughout customer journey As contact windows update project status to headquarter on regular-basis, and work closely on national marketing & communication activities

中国 北京市

Lead 5 team members and report to founder and CEO of 1436 Superfine Baby Cashmere Brand strategy plan/execution following business developmentPR tactics plan, key media head visiting/editorial pitch, in-depth interview, press view, celebrities and KOL relationships Event management, such as new season buying convention, fashion show, showroom engagement during fashion week (Milan &Paris), etc. Digital and social media marketing implementation and integration into retail marketing to target business objective and resonate with brand positioning CRM/VIP program and in-store activities Marketing visit organization and in-depth consumer insight analysis to enhance brand competitive edge, increase marketing share, either redefine branding and its relevant communication programAll content/materials approval and delivery, such as: model casting, overseas shooting and production, lookbook, POP etc.

中国 上海市

Lead 3 team member and repot to China Publisher and dotted line to Chief in Editor Develop strong partnership with renewed digital platform to establish new content distribution channels by designing collaboration mechanism, promotional plan and commercialization modelCoordinate multi-functional project team, including digital, editorial and marketing, to continuously optimize Vogue’s digital products and to enhance 360-degree media eco-system Define owned media platform strategy and role, including Weibo, WeChat, VIP pool and develop related engagement Carry out regular in-depth market and industry research to drive business insights enabling Vogue to keep up with the latest trends and pioneer in innovation Assist publisher in both long term and annual business planning process, including strategy media kit writing and presentation for key client (LVMH group, RICHMOENT group, KERING group), sales planning etc. Participate Conde Nast group on big data platform building and business intelligence investment Project: VogueMINI Mobile App RevampAchievement: Ranked No.1 in the fashion category of Apple store; increased 30% digital advertising revenue Project: Vogue Content Monetization Partnership with TOUTIAO and YOUKU Achievement: Enriched media offering and value-added Project: VogueFILM New Title China Launch Achievement: Generated RMB 100 million AD value by multi-format content strategy and distribution Project: Fashion Night In E-commerce Campaign Partnership with TMALL Achievement: Successfully attracted 15 brands/67 products and broke RMB 6 million sales during 3 daysProject: Stella McCartney WeChat Mini-program E-commerce Campaign Achievement: Pre-order for new season pieces valued RMB 300k in the first day

中国 上海市

Take charge of Blue Current, an award-winning marketing and communications agency that specializes in building brands and managing reputations by creating 'Content to Connect', and a sister agency of FleishmanHillard.

中国 北京市

Lead 5 team members and report to China president of FleishmanHillardClient: MONTBLANCProject: Integrated 360-degree PR Communication Client: CHOPARDProject: Social Media Communication Strategy/Execution and search engine strategyClient: BLANCPAINProject: Integrated 360-degree PR CommunicationClient: Tibet5100 SPRING WATERProject: 2012-2013 Digital Marketing & Social Media & e-Commerce & Search Engine & Mobile App, as project leader to communicate with client's brief to work together with internal related team for website back-end/database/interface design and delivery, social media strategy planning and executing, ecommerce process management set up and consumer/customer lifecycle analysis and management, as well as implement related consumer engagement campaigns

中国 北京市

Client: Nescafe and Johnson & Johnson As account lead, focus on integrated campaigns and digital projects for client and take charge of building a good relationship with them, also ensure all of materials to be delivered with high quality standard on time, and inspire team to fulfill business objectives

Master Of Business Administration - Mba, Luxury & Gemology Marketing

EAC (https://ecole-eac.com) lists among the top three positions in SMBG which is one of the most famous professional rankings.

Bachelor'S Degree, Accounting And Finance