Hugh Allspaugh

Hugh Allspaugh Email and Phone Number

CMO | Brand and Marketing Strategy Executive | Agency and People Leader @ VSA Partners
Hugh Allspaugh's Location
Greater Chicago Area, United States, United States
Hugh Allspaugh's Contact Details
About Hugh Allspaugh

The essence of strategy is choices, choosing what to do and what NOT to do. It’s the latter choice that often makes the strategic difference. I am a data-driven strategist, a facilitator of choices. I believe that without data, it’s just an opinion.I have over 30 years of experience with agencies and world-class brands. I have developed and implemented integrated communications strategies and award-winning brand campaigns. I have a consistent record of leadership and growth for my employers and my clients. I love the challenge of making the complex as simple as possible, of teaching old dogs new tricks and providing a compelling narrative backed with data and insight.Charles Mingus said, “Making the simple complicated, that’s commonplace. Making the complex simple, awesomely simple, that’s creativity.” That’s my approach to strategy. I help companies focus on the stories and promises that will make a difference to their business, employees and customers.

Hugh Allspaugh's Current Company Details
VSA Partners

Vsa Partners

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CMO | Brand and Marketing Strategy Executive | Agency and People Leader
Hugh Allspaugh Work Experience Details
  • Vsa Partners
    Director, Brand Strategy And Engagement Lead
    Vsa Partners Aug 2024 - Present
    Chicago, Il, Us
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  • Marketing Independence, Inc.
    Founder & President
    Marketing Independence, Inc. Sep 2005 - Present
    Brand strategy and research consultancy geared to developing actionable brand narratives, identifying high value target segments, and defining and measuring authentic, distinct and tangible brand promises. Clients include Notre Dame Mendoza College of Business, HSBC/Sears Financial Services, Reichmann Petroleum Corp, The Economic Department of the French Embassy Chicago, and The Lash Lounge.
  • Desantis Breindel
    Senior Director, Strategy
    Desantis Breindel Sep 2023 - Jul 2024
    New York, Ny, Us
    DeSantis Breindel is the leading B2B branding and marketing agency in NYC. Currently leading re-branding for Xylem, a global sustainable water solutions partner and a rebrand and renaming for Precision Value and Health, a life sciences company that architects leading solutions to create new pathways for life-changing medicine.
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  • Emex Software
    Cmo
    Emex Software Aug 2021 - Aug 2023
    Dublin, County Dublin, Ie
    Emex is a global platform that assists and supports organizations who need and want to measure, manage and improve sustainability (ESG) performance – helping businesses along or at the start of their ESG journeys to deploy the systems needed to drive lasting change.
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  • Vsa Partners, Inc
    Svp, Associate Partner, Brand And Marketing Strategy
    Vsa Partners, Inc Feb 2014 - Jul 2021
    Chicago, Il, Us
    Led the Chicago strategy team and B2B marketing strategy discipline across Chicago and New York, helping companies with all aspects of their brands including vision, definition, strategic narrative and brand architecture that steer internal communications, sales enablement, lead generation, and external integrated marketing activation. Clients include: Stratasys 3D Printing Solutions, CME Group, Northern Trust, Google, CUNA Mutual Group, Golub Capital, Hyatt, Mack Trucks, Marvin Windows and Doors, Morningstar, Sappi Fine Paper, and Trading Technologies.
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  • Ogilvy & Mather
    Executive Director, Senior Partner, Marketing Strategy & Analytics
    Ogilvy & Mather Apr 2009 - Jan 2014
    New York, Ny, Us
    Built the Ogilvy Consulting capability in Chicago from scratch to 8 Data Analysts and 7 Marketing Strategists - a data driven team of MBAs and graduate level statisticians who provide growth and marketing insights by identifying and validating source of volume models, integrated communications strategies, Digital, CRM and Loyalty strategies, quantitative modeling, testing methodologies, measurement and insights for strategic optimization. Supported all disciplines as a marketing strategist and added value to virtually every client in the agency as a business consultant including SCJ, CDW, BP, Beam, Valspar, and Kimberly Clark.
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  • Depaul University
    Adjunct Professor
    Depaul University Aug 2008 - May 2012
    Chicago, Il, Us
    Developed two graduate course offerings for students in the DePaul Department of English earning an MA in Writing and Publishing: “Topics in Language and Form – Literary Techniques in Advertising” and "The Roles of Narratives in the Digital Age." Developed an undergraduate course offered to students earning a BA in the College of Communication: “Advertising in the Digital Age: New Realities, New Directions."
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  • Rmg Connect/Jwt
    Managing Director, Senior Partner
    Rmg Connect/Jwt Aug 2006 - Dec 2007
    New York, Ny, Us
    Selected to lead digital and CRM division of the Chicago office, build a winning team and deliver profitable stability. As office head for 25 full time employees, successfully repositioned team to deliver Web 2.0 strategies that included full service digital implementation for Illinois Bureau of Tourism, Kraft Foods and Nestle Ice Cream brands as well as database and direct marketing services for Western Union and HSBC. IMPACT: Delivered over $5MM in revenue in 2007, a 28% increase over 2006. In 2008, digitial group was merged into JWT to provide a more seamless integrated offering and shared P&L.
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  • Euro Rscg 4D
    Vp, Group Account Director
    Euro Rscg 4D Jan 2004 - Jun 2005
    Amstelveen, Nl
    Brought in to lead and grow the agency’s largest account, Citi Cards. Account consisted of twelve different Citi Card Strategic Business Units including North American Card SBUs and global new business development opportunities. Direct report team of over 60 account, creative and strategy staff. Impact: Delivered $10.5M gross income in 2004, a 34% increase over 2003, through successful new business development.
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  • Euro Rscg Tatham Partners
    Director Of Integration
    Euro Rscg Tatham Partners Feb 2002 - Dec 2003
    New York, Ny, Us
    Selected from the North American network to join the Executive Management Team of a new 400 person, integrated advertising and marketing communications company, created by merging four independent agency practices: Advertising, Direct/Digital, Public Relations and Event Marketing. Responsible for planning and implementing short and long-term business growth strategies, marketing plans and profitability of the integrated company P&L. Impact: Captured over $13 million of incremental revenue from existing client base through integrated marketing and advertising execution.
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  • Euro Rscg Tatham Partners
    Vp Business Development And Marketing
    Euro Rscg Tatham Partners Oct 1999 - Jan 2002
    New York, Ny, Us
    Highly successful new business leader for top direct response television creative, production and media agency. Focused on innovation and finding new ways to solve old problems for clients and prospects. Key new business wins included @Home, Charbroil, Verizon Wireless, Select Comfort and Hewlett Packard.Impact: Delivered year on year top-line revenue growth and implemented new ways to improve overall margins
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  • Ogilvyone, Los Angeles
    Managing Partner
    Ogilvyone, Los Angeles Jun 1997 - Oct 1999
  • Klp, London
    Board Director
    Klp, London Nov 1996 - Jul 1997
    Oslo, No
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  • Ogilvyone London
    Group Account Director
    Ogilvyone London Aug 1993 - Nov 1996
    New York, Ny, Us
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  • Ogilvy & Mather Direct
    Account Executive
    Ogilvy & Mather Direct 1991 - 1993
  • Grey Direct
    Account Executive
    Grey Direct 1989 - 1991
  • Direct Marketing Association
    Conference Program Manager
    Direct Marketing Association 1988 - 1990

Hugh Allspaugh Skills

Integrated Marketing Digital Marketing Direct Marketing Advertising Strategy Marketing Strategy Digital Strategy Brand Management Brand Development Marketing Interactive Marketing Relationship Marketing Social Media Marketing Online Advertising Analytics Crm Creative Strategy Creative Direction Email Marketing Mobile Marketing Brand Architecture Competitive Analysis Market Research Digital Media Marketing Communications Business Development Online Marketing Management Content Strategy New Media Leadership Public Relations Marketing Management Market Planning Sem Business Strategy User Experience Strategic Communications Marketing Research Interactive Advertising New Business Development Social Media Customer Insight Media Planning Web Analytics Segmentation B2b Financial Services B2b Marketing Corporate Branding

Hugh Allspaugh Education Details

  • Southern Methodist University
    Southern Methodist University
    Biology

Frequently Asked Questions about Hugh Allspaugh

What company does Hugh Allspaugh work for?

Hugh Allspaugh works for Vsa Partners

What is Hugh Allspaugh's role at the current company?

Hugh Allspaugh's current role is CMO | Brand and Marketing Strategy Executive | Agency and People Leader.

What is Hugh Allspaugh's email address?

Hugh Allspaugh's email address is hu****@****mac.com

What is Hugh Allspaugh's direct phone number?

Hugh Allspaugh's direct phone number is +131293*****

What schools did Hugh Allspaugh attend?

Hugh Allspaugh attended Southern Methodist University.

What skills is Hugh Allspaugh known for?

Hugh Allspaugh has skills like Integrated Marketing, Digital Marketing, Direct Marketing, Advertising, Strategy, Marketing Strategy, Digital Strategy, Brand Management, Brand Development, Marketing, Interactive Marketing, Relationship Marketing.

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