Director, Brand Strategy And Engagement Lead
Current
Aug 2024 - Present
AeroLeads people directory · profile
Hugh Allspaugh Email & Phone Number
CMO | Brand and Marketing Strategy Executive | Agency and People Leader
at
VSA Partners
1 work email found
@emex.com
4 phones found area 312 and 773
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
CMO | Brand and Marketing Strategy Executive | Agency and People Leader
Location
Greater Chicago Area, United States
Who is Hugh Allspaugh? Overview
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Quick answer
Hugh Allspaugh is listed as CMO | Brand and Marketing Strategy Executive | Agency and People Leader at VSA Partners, based in Greater Chicago Area, United States. AeroLeads shows a work email signal at emex.com, phone signal with area code 312, 773, and a matched LinkedIn profile for Hugh Allspaugh.
Hugh Allspaugh previously worked as Director, Brand Strategy and Engagement Lead at Vsa Partners and Founder & President at Marketing Independence, Inc.. Hugh Allspaugh holds Ba, English Literature, Biology from Southern Methodist University.
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{first_initial}{last}@emex.com
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Profile bio
About Hugh Allspaugh
The essence of strategy is choices, choosing what to do and what NOT to do. It’s the latter choice that often makes the strategic difference. I am a data-driven strategist, a facilitator of choices. I believe that without data, it’s just an opinion.I have over 30 years of experience with agencies and world-class brands. I have developed and implemented integrated communications strategies and award-winning brand campaigns. I have a consistent record of leadership and growth for my employers and my clients. I love the challenge of making the complex as simple as possible, of teaching old dogs new tricks and providing a compelling narrative backed with data and insight.Charles Mingus said, “Making the simple complicated, that’s commonplace. Making the complex simple, awesomely simple, that’s creativity.” That’s my approach to strategy. I help companies focus on the stories and promises that will make a difference to their business, employees and customers.
Listed skills include Integrated Marketing, Digital Marketing, Direct Marketing, Advertising, and 46 others.
Current workplace
Hugh Allspaugh's current company
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17 roles · 39 years
Hugh Allspaugh work experience
A career timeline built from the work history available for this profile.
Founder & President
Current
Marketing Independence, Inc.
Brand strategy and research consultancy geared to developing actionable brand narratives, identifying high value target segments, and defining and measuring authentic, distinct and tangible brand promises. Clients include Notre Dame Mendoza College of Business, HSBC/Sears Financial Services, Reichmann Petroleum Corp, The Economic Department of the French Embassy Chicago, and The Lash Lounge.
Sep 2005 - Present
Senior Director, Strategy
DeSantis Breindel is the leading B2B branding and marketing agency in NYC. Currently leading re-branding for Xylem, a global sustainable water solutions partner and a rebrand and renaming for Precision Value and Health, a life sciences company that architects leading solutions to create new pathways for life-changing medicine.
Sep 2023 - Jul 2024
Cmo
Emex is a global platform that assists and supports organizations who need and want to measure, manage and improve sustainability (ESG) performance – helping businesses along or at the start of their ESG journeys to deploy the systems needed to drive lasting change.
Aug 2021 - Aug 2023
Svp, Associate Partner, Brand And Marketing Strategy
Led the Chicago strategy team and B2B marketing strategy discipline across Chicago and New York, helping companies with all aspects of their brands including vision, definition, strategic narrative and brand architecture that steer internal communications, sales enablement, lead generation, and external integrated marketing activation. Clients include: Stratasys 3D Printing Solutions, CME Group, Northern Trust, Google, CUNA Mutual Group, Golub Capital, Hyatt, Mack Trucks, Marvin Windows and Doors, Morningstar, Sappi Fine Paper, and Trading Technologies.
Feb 2014 - Jul 2021
Executive Director, Senior Partner, Marketing Strategy & Analytics
Built the Ogilvy Consulting capability in Chicago from scratch to 8 Data Analysts and 7 Marketing Strategists - a data driven team of MBAs and graduate level statisticians who provide growth and marketing insights by identifying and validating source of volume models, integrated communications strategies, Digital, CRM and Loyalty strategies, quantitative modeling, testing methodologies, measurement and insights for strategic optimization. Supported all disciplines as a marketing strategist and added value to virtually every client in the agency as a business consultant including SCJ, CDW, BP, Beam, Valspar, and Kimberly Clark.
Apr 2009 - Jan 2014
Adjunct Professor
Developed two graduate course offerings for students in the DePaul Department of English earning an MA in Writing and Publishing: “Topics in Language and Form – Literary Techniques in Advertising” and "The Roles of Narratives in the Digital Age." Developed an undergraduate course offered to students earning a BA in the College of Communication: “Advertising in the Digital Age: New Realities, New Directions."
Aug 2008 - May 2012
Managing Director, Senior Partner
Selected to lead digital and CRM division of the Chicago office, build a winning team and deliver profitable stability. As office head for 25 full time employees, successfully repositioned team to deliver Web 2.0 strategies that included full service digital implementation for Illinois Bureau of Tourism, Kraft Foods and Nestle Ice Cream brands as well as database and direct marketing services for Western Union and HSBC. IMPACT: Delivered over $5MM in revenue in 2007, a 28% increase over 2006. In 2008, digitial group was merged into JWT to provide a more seamless integrated offering and shared P&L.
Aug 2006 - Dec 2007
Vp, Group Account Director
Brought in to lead and grow the agency’s largest account, Citi Cards. Account consisted of twelve different Citi Card Strategic Business Units including North American Card SBUs and global new business development opportunities. Direct report team of over 60 account, creative and strategy staff. Impact: Delivered $10.5M gross income in 2004, a 34% increase over 2003, through successful new business development.
Jan 2004 - Jun 2005
Director Of Integration
Selected from the North American network to join the Executive Management Team of a new 400 person, integrated advertising and marketing communications company, created by merging four independent agency practices: Advertising, Direct/Digital, Public Relations and Event Marketing. Responsible for planning and implementing short and long-term business growth strategies, marketing plans and profitability of the integrated company P&L. Impact: Captured over $13 million of incremental revenue from existing client base through integrated marketing and advertising execution.
Feb 2002 - Dec 2003
Vp Business Development And Marketing
Highly successful new business leader for top direct response television creative, production and media agency. Focused on innovation and finding new ways to solve old problems for clients and prospects. Key new business wins included @Home, Charbroil, Verizon Wireless, Select Comfort and Hewlett Packard.Impact: Delivered year on year top-line revenue growth and implemented new ways to improve overall margins
Oct 1999 - Jan 2002
Managing Partner
Ogilvyone, Los Angeles
Jun 1997 - Oct 1999
Board Director
Nov 1996 - Jul 1997
Group Account Director
Aug 1993 - Nov 1996
Account Executive
Ogilvy & Mather Direct
1991 - 1993
~2 yrs
Account Executive
Grey Direct
1989 - 1991
~2 yrs
Conference Program Manager
Direct Marketing Association
1988 - 1990
~2 yrs
1 education record
Hugh Allspaugh education
-
Southern Methodist University
FAQ
Frequently asked questions about Hugh Allspaugh
Quick answers generated from the profile data available on this page.
What company does Hugh Allspaugh work for?
Hugh Allspaugh works for VSA Partners.
What is Hugh Allspaugh's role at VSA Partners?
Hugh Allspaugh is listed as CMO | Brand and Marketing Strategy Executive | Agency and People Leader at VSA Partners.
What is Hugh Allspaugh's email address?
AeroLeads has found 1 work email signal at @emex.com for Hugh Allspaugh at VSA Partners.
What is Hugh Allspaugh's phone number?
AeroLeads has found 4 phone signal(s) with area code 312, 773 for Hugh Allspaugh at VSA Partners.
Where is Hugh Allspaugh based?
Hugh Allspaugh is based in Greater Chicago Area, United States while working with VSA Partners.
What companies has Hugh Allspaugh worked for?
Hugh Allspaugh has worked for Vsa Partners, Marketing Independence, Inc., Desantis Breindel, Emex Software, and Vsa Partners, Inc.
How can I contact Hugh Allspaugh?
You can use AeroLeads to view verified contact signals for Hugh Allspaugh at VSA Partners, including work email, phone, and LinkedIn data when available.
What schools did Hugh Allspaugh attend?
Hugh Allspaugh holds Ba, English Literature, Biology from Southern Methodist University.
What skills is Hugh Allspaugh known for?
Hugh Allspaugh is listed with skills including Integrated Marketing, Digital Marketing, Direct Marketing, Advertising, Strategy, Marketing Strategy, Digital Strategy, and Brand Management.
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