Hugh Birch Email & Phone Number

Chicago, Illinois, US

Leading platform product management team focused on delivering customer and sales growth through partnership integrations and traffic generation. Building internal platforms for data and experimentation to drive better customer insights and learning.

Salt Lake City, UT, US

Led team of 5 product managers, driving personalization, marketing technology, search recommendations, business intelligence and big data environment with $10M budget.* Lead efforts to improve and expand personalization models and services that enrich customers' experiences, generating more than 5% lift in sales compared to a control group.* Develop.

Salt Lake City, UT, US

Led 8 product managers driving customer experience in apps and website and marketing communications with $12M budget.* Used customer behavior data to identify experiences used by purchasers and lead revisions to the user experience, including revamping category-based shopping that influences behavior of 75% of purchasers.* Revamped presentation of shipping.

Burbank, CA, US

Led 12 cast member engineers, plus multiple offshore engineering teams with budget of $15M. Drove improvements to call center and travel agent booking systems, while delivering new revenue recognition system that connected Disney's ticketing systems and SAP. Worked with business owners to prioritize initiatives and deliver enhancements.* Lead product and.

Burbank, CA, US

Led 12 cast member engineers, plus multiple offshore engineering teams with budget of $15M. Drove improvements to call center and travel agent booking systems, while delivering new revenue recognition system that connected Disney's ticketing systems and SAP. Worked with business owners to prioritize initiatives and deliver enhancements.* Lead product and.

Burbank, CA, US

Led team of 22 engineers, plus 40 onshore contractors with $15M budget. Drove product vision, development, and implementation of a complete rewrite of the guest registration system that created new user-friendly interactions while delivering scalability, compliance with legal and corporate data handling rules, and easier application integration.* Rolled.

Seattle, WA, US

Yapta’s corporate travel solutions, FareIQ and RoomIQ, enable companies to extend their T&E budgets, boost traveler compliance and attain essential program-specific data. Led team of 15 engineers, product managers, and operations engineers. Directed engineering, design, product management and offshore development team in Eastern Europe in startup phase..

Seattle, WA, US

• Led and developed Expedia’s supply systems (backend) engineering team of 140.
• Oversaw work of multiple and global independent dev organizations for 5 different business verticals.
• Drove planning for the future of supply connectivity and Expedia’s industry-leading airfare pricing engine that served over 2MM search results per day.
• Forged working relationships with travel suppliers such as airlines, hotels, and car rental companies to get the best inventory onto Expedia.
• Oversaw Expedia’s first use of outsourced development resources (China) for a core web site technology.
• Worked with CTO to devise a new organizational structure to better utilize the people, increase the focus on quality of work, and manage project throughput.

Seattle, WA, US

• Worked with CTO to manage planning of $60mm in cross-enterprise development spending.
• Member of re-architecture planning team that launched the next generation Expedia platform.
• Developed business cases for key strategic initiatives coming out of the technology organization.
• Led effort to revamp the planning approach within technology for the new project based organization.

Seattle, WA, US

• Built new cross-functional development team (Developers, Program Managers, and Testers) to revitalize Expedia’s rental car offering.
• Created product vision for senior management and established initial product plan to revamp the product.
• Increased Expedia’s rank in an annual Customer Experience survey from 6th out of 9 sites to 2nd overall (gap between #1 and #2 was not statistically significant) in 18 mo. In this survey, Expedia ranked #1 for best.
• Launched 5+ new products: total pricing; redesign of main shopping path; addition of image and car detail content; new sequential shopping method on web site to add cars to flight reservations; and created back-end.
• Re-established Expedia as market share leader for online travel agencies based on volume.

Seattle, WA, US

• Built and managed a team of pricing analysts, fare filing analysts, and site monitoring analysts from ground up, including writing initial job descriptions and hiring.
• Served as primary interface for airline business team with product development team to initiate projects, produce requirements, and resolve issues arising during development process.
• Grew net airfare bookings monthly run rate by over 80% resulting in over $300mm in annual gross bookings.
• Set up initial pricing operations for merchant car product offering that grew revenues by 200%.

Master Of Management, Marketing, Finance

Ba, Behaviorial Science