Hugh Birch Email and Phone Number
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Product Development & Leadership ♦ Product Marketing ♦ Business Operations ♦ Senior product leader in customer facing eCommerce environments, leading onshore and offshore design, development, engineering & operations orgs up to 90+; managing CapEx/OpEx budgets up to $50M, delivering on revenue targets up to $300M and supporting 8-30M unique visitors/mo. with capacity for 10x that. ♦ Strengths: Analytical, fair, bridging the tech divide, listening, translating, mentoring, 360-degree communications.♦ Best at: Leading the challenge of creating/rebuilding a product, with freedom of thought and methodology, driving toward efficiency and profitability. ♦ Fluent in: Traversing the gap between product climates and business goals and delivering them.SME in: Collaboration, engaging smart people, delivering revenue. ♦ Culture Fit: Company and teams with a unity of purpose; creative and a little chaotic; a startup feel within a larger organization. ♦ Philosophy: Success is not measured by how big your budget and headcount is - work with what you have. Focus on profit and your team and build based on results. Core CompetenciesProduct Strategy & ManagementExecutive Leadership P&L, ROI, Revenue Generation Product Marketing Business Development Software DevelopmenbtGlobal DeliveryEngineering & OperationsGo-To-MarketStartup, Early & Mature StageEcommerceWeb ArchitectureAgile, Scrum, SaaSWeb AnalyticsEnterprise Infrastructure ♦ Building or revitalizing a new/old product, 7-digit profit numbers, with a great team.....Bring. It. On.
Grubhub
View- Website:
- grubhub.com
- Company email:
- webmeister@grubhub.com
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Director Of Product ManagementGrubhub 2023 - PresentChicago, Illinois, UsLeading platform product management team focused on delivering customer and sales growth through partnership integrations and traffic generation. Building internal platforms for data and experimentation to drive better customer insights and learning.
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Director Product Management, Data And Machine LearningZulily 2019 - 2022Salt Lake City, Ut, UsLed team of 5 product managers, driving personalization, marketing technology, search recommendations, business intelligence and big data environment with $10M budget.* Lead efforts to improve and expand personalization models and services that enrich customers' experiences, generating more than 5% lift in sales compared to a control group.* Develop roadmap for and delivered in-house ML Platform, combining open-source services with in- house solutions to host and serve Zulily's core personalization, search, and forecasting models.* Improve capability of Data Science team to generate and test new models quickly, expanding model frameworks supported, and enabling team to run more concurrent models.* Revamped and expanded experimentation platform to make launches of UI and marketing campaigns self-service, resulting in 3X increase in experiments being launched and run, significantly increasing sales.* Lead multi-year effort with data engineering leaders to reduce Google cloud costs by over $3M dollars, while improving reliability of data environment.* Improve online advertising effectiveness via introduction of value-based look alike customer segments, targeted product feeds, dynamic product payload injection, resulting in over $27M in incremental sales.* Drive creation of semantic data layer to provide consistent, curated “sources of truth” for customers, inventory, and sales, improving efficiency and effectiveness of ML systems, analytics, and reporting. -
Director, Technical Product ManagementZulily 2017 - 2019Salt Lake City, Ut, UsLed 8 product managers driving customer experience in apps and website and marketing communications with $12M budget.* Used customer behavior data to identify experiences used by purchasers and lead revisions to the user experience, including revamping category-based shopping that influences behavior of 75% of purchasers.* Revamped presentation of shipping options, updated return process, and expanded online payment options, increasing top line sales by 3%.* Worked with Design team to develop and implement a site and app rebranding in support of new marketing campaign launch.* Worked closely with engineering team, orchestrating data center migration of all Zulily's customer facing services and databases to AWS.
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Director, Technology, Travel Trade (Attractions, Parks & Resorts Technology)The Walt Disney Company 2015 - 2017Burbank, Ca, UsLed 12 cast member engineers, plus multiple offshore engineering teams with budget of $15M. Drove improvements to call center and travel agent booking systems, while delivering new revenue recognition system that connected Disney's ticketing systems and SAP. Worked with business owners to prioritize initiatives and deliver enhancements.* Lead product and technical management of websites, supporting travel agents that book Walt Disney resort packages, collectively delivering more than $1B in gross bookings.* Improved customer experience and operational efficiency by migrating 3 points of sale from older platforms onto Disney's new common web booking platform.* Implemented process changes, improving focus on quality and issue resolution. -
Director Of Technology, Profile Mgmt (Parks & Resorts Digital)The Walt Disney Company 2014 - 2015Burbank, Ca, UsLed 12 cast member engineers, plus multiple offshore engineering teams with budget of $15M. Drove improvements to call center and travel agent booking systems, while delivering new revenue recognition system that connected Disney's ticketing systems and SAP. Worked with business owners to prioritize initiatives and deliver enhancements.* Lead product and technical management of websites, supporting travel agents that book Walt Disney resort packages, collectively delivering more than $1B in gross bookings.* Improved customer experience and operational efficiency by migrating 3 points of sale from older platforms onto Disney's new common web booking platform.* Implemented process changes, improving focus on quality and issue resolution.
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Director Of Technology, Platform Engineering, Dtss/DcatThe Walt Disney Company 2010 - 2014Burbank, Ca, UsLed team of 22 engineers, plus 40 onshore contractors with $15M budget. Drove product vision, development, and implementation of a complete rewrite of the guest registration system that created new user-friendly interactions while delivering scalability, compliance with legal and corporate data handling rules, and easier application integration.* Rolled out integrated eCommerce platform, expanding online sales of ESPN products.Drove core service enhancements, supporting growth of Disney, ABC, and ESPN online businesses.* Partnered with Enterprise Architecture team to design a modernized technology stack evolve to support business growth.* Collaborated with development teams across Disney business units, building platform solutions for common business problems.* Developed and mentored managers and individual team members, setting and measuring performance targets.
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Vice President, Product DevelopmentYapta 2008 - 2009Seattle, Wa, UsYapta’s corporate travel solutions, FareIQ and RoomIQ, enable companies to extend their T&E budgets, boost traveler compliance and attain essential program-specific data. Led team of 15 engineers, product managers, and operations engineers. Directed engineering, design, product management and offshore development team in Eastern Europe in startup phase. Worked closely with President and Chairman to set product direction and strategy. Wrote and presented board meeting updates and funding pitches. Developed and maintained core metrics for daily management and board of directors.* Grew customer base 3x to 400K customers by expanding product line to include online solutions for searching for flights and hotels, tracking frequent flyer seat availability.* Oversaw architectural updates, allowing Yapta to conduct 1M price checks per day, with capacity to deliver 10x volume.I* ncreased revenues through introduction of targeted advertising and implementation of affiliate deals.Introduced destination content pages around hotels and airfare prices, expanding content for SEO purposes and creating landing pages for SEM efforts. -
Vice President, EngineeringExpedia, Inc. 2006 - 2007Seattle, Wa, Us• Led and developed Expedia’s supply systems (backend) engineering team of 140.• Oversaw work of multiple and global independent dev organizations for 5 different business verticals.• Drove planning for the future of supply connectivity and Expedia’s industry-leading airfare pricing engine that served over 2MM search results per day.• Forged working relationships with travel suppliers such as airlines, hotels, and car rental companies to get the best inventory onto Expedia. • Oversaw Expedia’s first use of outsourced development resources (China) for a core web site technology.• Worked with CTO to devise a new organizational structure to better utilize the people, increase the focus on quality of work, and manage project throughput. -
Senior Director, PlanningExpedia, Inc. 2005 - 2006Seattle, Wa, Us• Worked with CTO to manage planning of $60mm in cross-enterprise development spending. • Member of re-architecture planning team that launched the next generation Expedia platform.• Developed business cases for key strategic initiatives coming out of the technology organization.• Led effort to revamp the planning approach within technology for the new project based organization.
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Group ManagerExpedia, Inc. 2003 - 2005Seattle, Wa, Us• Built new cross-functional development team (Developers, Program Managers, and Testers) to revitalize Expedia’s rental car offering.• Created product vision for senior management and established initial product plan to revamp the product.• Increased Expedia’s rank in an annual Customer Experience survey from 6th out of 9 sites to 2nd overall (gap between #1 and #2 was not statistically significant) in 18 mo. In this survey, Expedia ranked #1 for best reservation process.• Launched 5+ new products: total pricing; redesign of main shopping path; addition of image and car detail content; new sequential shopping method on web site to add cars to flight reservations; and created back-end reconciliation systems to improve accounts receivable.• Re-established Expedia as market share leader for online travel agencies based on volume.
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Manager, Business OperationsExpedia, Inc. Jan 2000 - 2003Seattle, Wa, Us• Built and managed a team of pricing analysts, fare filing analysts, and site monitoring analysts from ground up, including writing initial job descriptions and hiring.• Served as primary interface for airline business team with product development team to initiate projects, produce requirements, and resolve issues arising during development process.• Grew net airfare bookings monthly run rate by over 80% resulting in over $300mm in annual gross bookings.• Set up initial pricing operations for merchant car product offering that grew revenues by 200%.
Hugh Birch Skills
Hugh Birch Education Details
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Northwestern University - Kellogg School Of ManagementFinance -
University Of ChicagoBehaviorial Science
Frequently Asked Questions about Hugh Birch
What company does Hugh Birch work for?
Hugh Birch works for Grubhub
What is Hugh Birch's role at the current company?
Hugh Birch's current role is Product Management Leader | Product Development | Product Marketing | Business Operations.
What is Hugh Birch's email address?
Hugh Birch's email address is hu****@****ail.com
What is Hugh Birch's direct phone number?
Hugh Birch's direct phone number is +120666*****
What schools did Hugh Birch attend?
Hugh Birch attended Northwestern University - Kellogg School Of Management, University Of Chicago.
What are some of Hugh Birch's interests?
Hugh Birch has interest in Children.
What skills is Hugh Birch known for?
Hugh Birch has skills like E Commerce, Product Management, Strategy, Management, Direct Marketing, Strategic Partnerships, Partnerships, Product Marketing, Business Development, Product Development, Analytics, Software Development.
Who are Hugh Birch's colleagues?
Hugh Birch's colleagues are Natalie Parham-Waters, Nikit Choksi, Ernestine Harris, Jaja Hari, Francis Dore, Nicole Hanbach, Ryan Evans.
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