Hugh Dewitte Email & Phone Number

Passionate, Customer-Centric, Digital Strategy Leader who works with executive teams to create a shared vision, strategy and plan for digital business transformation. Believes that digital strategy is more than a set of technologies you buy, it is the relationships those technologies create that allow customers to believe in companies and remain loyal. AREAS OF EXPERTISE • Organizational Readiness/Operating Models and Organization Design• Key Stakeholder Alignment• Go-to-Market Offering Development• New Product Launch from Idea to Market • Brand Strategy & Development• Strategic Marketing Direction• Customer Experience Strategy• Digital Modernization• Web & Mobile Application Development• eCommerce/DXP Platform Development• 2020 Grand Prize Winner of Avanade's Global Innovation Award: Over 200 teams competed to solve five client and societal challenges• Cirque Du Soleil: Created digital strategy to increase B2B ticket sales by 50%• Ralph Lauren: Determined maturity of digital capabilities and gap closures needed for successful eCommerce re-platform and global expansion.• Lowe's Home Improvement: Devised a strategic plan to move B2C capabilities to new B2B growth plan.• Banfield Pet Hospitals: Crafted a holistic digital brand strategy transforming company from a transactional hospital-based model to a digital service-based business model gaining 30% of additional revenue through digital. • Tampax/Always: Crafted a point-of-entry brand strategy (beinggirl.com) that increased teen girl market share by 25%. Reached 14% of all teen girls in the US. • Secret: Created series of integrated campaigns resulting in a 20% increase in market share. Shareyoursecret.com was featured on Good Morning America and the New York Times as a best-in-class example of digital marketing. • Olay: Increased purchase intent by 18%. Redesign of Olay.com combined all skincare boutiques into one cohesive portfolio of products.- Incremental increase of sale was $5.37 per each live consultation. - Lifted conversion to purchase +4.3% • Crest: Determined how to combine the entire Crest portfolio of products into a meaningful family of products. Increased market share of sales by 28%. Led concept for Crest Whitening Expressions on “The Apprentice” resulting in the most successful digital launch in P&G history. • EDS: Part of the marketing team that launched the EDS Solved campaign. “Herding cats” commercial has been voted one of the top 10 all-time great super bowl commercials.

Listed skills include Integrated Marketing, Digital Marketing, Interactive Marketing, Digital Strategy, and 30 others.

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  Kansas City Art Institute

  Graphic Design