Hugh Edwards-Neil Email & Phone Number

I am a senior category leader with extensive expertise in category, commercial, customer marketing and strategy development (from both supplier and retail perspectives) to build brand equity, optimise category exposure and drive revenue growth in Australian and international markets. I specialise in delivering customer impact through data-led thought leadership, commercially focused insights and strategies, and innovative marketing solutions that target audiences in the Consumer Packaged Goods, Retail and Pharmacy sectors. This has involved engaging and collaborating with key stakeholders and achieving market-leading outcomes for high profile clients and major retailers/merchandisers, such as Woolworths, Campari Group and PepsiCo.I am passionate about influencing business strategy and applying my in-depth understanding of markets, categories, channels, consumers, and shoppers, as well as best in class analytical tools to increase sales, drive sustainable revenue growth and identify and deliver on business, client, customer and stakeholder requirements.My success providing market leading insights and strategies stems from my ability to analyse and translate data and insights from multiple sources into meaningful and actionable strategies that create a unique point of difference and influence consumer engagement and customer retention. I also build market leading views of consumer behaviour and retail environments by collating comprehensive and dynamic data ecosystems that focus on addressing key business challenges and driving commercial outcomes.Some of my other specialties include:✔ Account Management✔ Brand Management✔ Category, Channel & Consumer Insights✔ Competitor Analysis✔ Customer Engagement✔ Data & Analytics✔ Leadership & Mentoring✔ Market Research & Analysis✔ People Management✔ Relationship Management✔ Revenue Growth✔ Sales & Marketing✔ Stakeholder Engagement✔ Strategy Planning & Implementation✔ Thought Leadership

Listed skills include Fmcg, Account Management, Customer Insight, Key Account Management, and 24 others.