Daniel Hughes Email & Phone Number

Paris, Ile De France, FR

Currently helping a large portfolio of QSR brands accelerate its transformation by leading an integrated/bespoke agency structure comprised of Arc, Epsilon, Sapient, Digitas, Fallon, Leo Burnett, MSL and Zenith.

Paris, Ile De France, FR

• Senior-most digital and data lead for Publicis Groupe Asia Pacific, Middle East and Africa region responsible for guiding clients on their journeys of marketing transformation and digital business transformation..
• Sponsor key client relationships including Marriott, Cathay Pacific, P&G and Huawei
• Lead partner go-to-market strategies with Google Cloud, Salesforce and Adobe
• Recruit, develop and retain next generation of digital and data talent

London, London, GB

• Rapidly expanded a team of strategists and analysts across international markets, from 20 FTE to over 200 FTE, by pitching and winning new business around the globe
• Achieved growth while maintaining very high utilization/billability and client satisfaction (as measured by NPS)
• Grew a center of excellence for data services inside of Sapient India and deeply embedded the newly-hired team members into client relationships around the globe
• Launched new training and certification drives with key partners including Adobe, Google and Salesforce
• Negotiated a major data-sharing agreement between Publicis Groupe and Tencent in China
• Pioneered a new working model inside of Publicis Groupe that enabled team members to more seamlessly work for any client anywhere in the world

London, London, GB

• Drove product strategy and innovation for IDIOM (Integrated Data In Omni Media), a key Publicis Groupe initiative for understanding consumer behaviors on a massive scale. IDIOM was a precursor to what is now Publicis.
• Negotiated and implemented a strategic partnership with Acxiom for safe haven and data infrastructure services after having led a comprehensive RFP process
• Negotiated and implemented data-licensing deals with Rentrak and Comscore helping both companies to overcome privacy concerns with an innovative approach to matching
• Led a team of data scientists in the development of new products and services built on the IDIOM data

Boston, Massachusetts, US

• Led a team of strategists and analysts across several key client relationships including Comcast and L’Oreal
• Drove a 5x increase in team size while maintaining high billability/utilization
• Drove strategy and negotiations nationally for a key partnership with Adobe
• Served as senior sponsor for training initiatives and in that capacity greatly expanded the scope and participation in data science training

• Launched a startup aimed at disrupting the traditional self-storage industry
• Developed a service that offered physical on-demand storage via a postal service partnership
• Won the MassChallenge startup competition and Sol C. Snider seed award (Wharton)

New York, NY, US

• Developed and deployed innovative solutions for delivering addressable television ads
• Built industry’s first and only campaign management system for optimizing and executing addressable television campaigns
• Executed industry’s first near-realtime television ad insertion (inserted contextually-relevant commercials seconds before air on four live national feeds)
• Drove customer adoption amongst major cable operators, networks, automobile manufacturers and other large television advertisers/agencies
• Responsible for all facets of integration with agency tools including DDS & Mediabank
• Managed key partner relationships with data providers (Experian, Acxiom, Nielsen) and leading ad-tech companies (Google, Tumri, AdReady, etc)

New York, NY, US

• Helped define the strategy for the Global Client Group comprised of the one hundred largest enterprise relationships
• Coordinated a delegation of client procurement executives to China to explore best practices
• Managed a margin-improvement task force to improve profitability on key accounts

New York, NY, US

• Continually optimized all acquisition pages within the AXP OPEN website to maximize conversion & approval metrics
• Doubled cardmember acquisition two consecutive years
• Co-owned Affiliate, Search, and Display advertising channels
• Spearheaded the implementation of re-targeting
• Designed and executed ongoing multivariate tests
• Recognized as an internal thought leader in digital marketing. Repeatedly sought out by other business units to share best practices and expertise

• Completed highly-selective rotational leadership-development program
• Rotated across various functional roles including Marketing, Finance/Secondary-Marketing and New Product Development

Mse, Executive Masters In Technology Management

Mse, Executive Masters In Technology Management

Ba, Economics