Daniel Hughes Email & Phone Number

Paris, Ile De France, Fr

Currently helping a large portfolio of QSR brands accelerate its transformation by leading an integrated/bespoke agency structure comprised of Arc, Epsilon, Sapient, Digitas, Fallon, Leo Burnett, MSL and Zenith.

Paris, Ile De France, Fr

Senior-most digital and data lead for Publicis Groupe Asia Pacific, Middle East and Africa region responsible for guiding clients on their journeys of marketing transformation and digital business transformation. Responsible for client success and driving revenue growth for Publicis Groupe agencies.• Sponsor key client relationships including Marriott, Cathay Pacific, P&G and Huawei• Lead partner go-to-market strategies with Google Cloud, Salesforce and Adobe• Recruit, develop and retain next generation of digital and data talent

London, London, Gb

• Rapidly expanded a team of strategists and analysts across international markets, from 20 FTE to over 200 FTE, by pitching and winning new business around the globe• Achieved growth while maintaining very high utilization/billability and client satisfaction (as measured by NPS)• Grew a center of excellence for data services inside of Sapient India and deeply embedded the newly-hired team members into client relationships around the globe• Launched new training and certification drives with key partners including Adobe, Google and Salesforce• Negotiated a major data-sharing agreement between Publicis Groupe and Tencent in China• Pioneered a new working model inside of Publicis Groupe that enabled team members to more seamlessly work for any client anywhere in the world• Built strong relationships across Publicis Sapient, Publicis Media and Publicis Communications providing those solution hubs with access to top data talent in international markets

London, London, Gb

• Drove product strategy and innovation for IDIOM (Integrated Data In Omni Media), a key Publicis Groupe initiative for understanding consumer behaviors on a massive scale. IDIOM was a precursor to what is now Publicis People Cloud• Negotiated and implemented a strategic partnership with Acxiom for safe haven and data infrastructure services after having led a comprehensive RFP process• Negotiated and implemented data-licensing deals with Rentrak and Comscore helping both companies to overcome privacy concerns with an innovative approach to matching• Led a team of data scientists in the development of new products and services built on the IDIOM data

Boston, Massachusetts, Us

• Led a team of strategists and analysts across several key client relationships including Comcast and L’Oreal• Drove a 5x increase in team size while maintaining high billability/utilization• Drove strategy and negotiations nationally for a key partnership with Adobe• Served as senior sponsor for training initiatives and in that capacity greatly expanded the scope and participation in data science training

• Launched a startup aimed at disrupting the traditional self-storage industry• Developed a service that offered physical on-demand storage via a postal service partnership• Won the MassChallenge startup competition and Sol C. Snider seed award (Wharton)

New York, Ny, Us

• Developed and deployed innovative solutions for delivering addressable television ads• Built industry’s first and only campaign management system for optimizing and executing addressable television campaigns• Executed industry’s first near-realtime television ad insertion (inserted contextually-relevant commercials seconds before air on four live national feeds)• Drove customer adoption amongst major cable operators, networks, automobile manufacturers and other large television advertisers/agencies• Responsible for all facets of integration with agency tools including DDS & Mediabank• Managed key partner relationships with data providers (Experian, Acxiom, Nielsen) and leading ad-tech companies (Google, Tumri, AdReady, etc)

New York, Ny, Us

• Helped define the strategy for the Global Client Group comprised of the one hundred largest enterprise relationships• Coordinated a delegation of client procurement executives to China to explore best practices• Managed a margin-improvement task force to improve profitability on key accounts

New York, Ny, Us

• Continually optimized all acquisition pages within the AXP OPEN website to maximize conversion & approval metrics• Doubled cardmember acquisition two consecutive years• Co-owned Affiliate, Search, and Display advertising channels• Spearheaded the implementation of re-targeting• Designed and executed ongoing multivariate tests• Recognized as an internal thought leader in digital marketing. Repeatedly sought out by other business units to share best practices and expertise

• Completed highly-selective rotational leadership-development program• Rotated across various functional roles including Marketing, Finance/Secondary-Marketing and New Product Development

Mse, Executive Masters In Technology Management

Mse, Executive Masters In Technology Management

Ba, Economics