Melissa Hughes Email and Phone Number

Develop & implement retail sales strategies that engage customers across selling channels to drive loyalty and sales growth.• Develop & execute fully integrated Omnichannel Commercial Plan to achieve company financial and strategic performance goals• Leverage analytics to guide promo effectiveness, establishing use guidelines across promo tactics while ensuring balanced spend across the portfolio• Own the Brand omnichannel monetization strategy driving both local and scaled (across multiple Brands) monetization efforts with focus on sales driving programs that also maximize revenue, consistently exceeding budgeted revenue• Leads end-to-end omnichannel assortment planning process across Fresh & Non Perishables to drive category growth, ensure consistent shelf execution, and improve retail operating model efficiency • Responsible for the development of instore Display planning standards and managing the execution assurance process across 400 stores• Lead Healthy Living Strategy integrating better for you wellness programming efforts in store, online, and in the community; supported through monetization of internal Our Picks Program that highlights better for you options to customers via omnichannel marketing materials

•Own the end-to-end omnichannel assortment planning process to drive category growth, ensure consistent shelf execution, and improve retail operating model efficiency•Omnichannel business process champion, responsible for integrating and evolving brick & mortar processes to incorporate ecommerce across product and placement initiatives•Led the development of retail Macro & Micro space standards in support of fleet wide remodel program, resulting in improved grocery space productivity and 2% grocery sales increase pre/post remodel•Developed local and multicultural assortment strategies to capture growth and drive brand loyalty in urban and highly diverse markets •Define and implement high risk assortment strategies to reduce shrink and improve net profitability of key categories

Responsible for defining and driving the long-term growth strategy.•Defined and implemented the 3-year corporate strategy, developing a path to stabilizing the base business while identifying strategic priorities for sustainable growth•Established company-wide strategic planning & execution framework to translate strategic priorities into action, resulting in a year one ID sales increase and stable market share versus prior two years •Developed and led the executive strategy reporting program for U.S. & Global leadership, providing an integrated view of current performance, strategic initiative updates, and resource allocation•Reinvented the capital investment strategy, allocating $300M+ in yearly investment across the fleet•Assessed real estate opportunities and existing portfolio to determine investment and divestment strategies•Defined and implemented corporate governance that drives day-to-day ways of working, cascades business priorities, enables faster decision making, and ensures accountability to performance expectations•Standing member of weekly Executive Committee, responsible for facilitating Executive Leadership through short- and long-term strategic decision making•Executive lead for cross functional and global business initiatives requiring strategic guidance, business process integration, and cross brand representation•Partnered with Executive Leadership in functional strategy development, internal & external business performance updates, and joint business partnership discussions

Translated company strategy into a cohesive retail experience through the development of new formats.

Established the company’s first global strategy & program management office across 2 continents and 10 Brands.Most valuable experience in my career; gained a more holistic view of the business, built lasting connections with European colleagues I still leverage and gain from today, and fulfilled personal goal of obtaining international experience.

Developed and managed organizational structure for newly merged US based businesses, defining resource needs, constraints, and process improvement plans to ensure the right and most efficient structure for the business needs.

Project Manager Ahold USA July 2010- April 2012•Lead large scale project development and execution across 4 Divisions•Business Process Development•Reporting development and monitoring•Supply Chain Replenishment Department Re-Structuring•Merchandising Department Re-StructureProject Consultant Stop& Shop Supermarket Company July 2009- July 2010•Supported lead PM in large scale project development and execution across 4 Divisions•Lead project development and execution within 2 Divisions•Labor Planning and NegotiationsProject Analyst Stop & Shop Supermarket Company July 2007- July 2009•Supported PMO office in execution of project plans and target tracking•Company Re-Branding Initiative•Meat Processing Transformation Plan