Simona Hughes Ca

Simona Hughes Ca Email and Phone Number

✔️ SaaS Virtual CFO @ Financial Utilities Pty Ltd
Perth, WA, AU
Simona Hughes Ca's Location
Greater Perth Area, Australia
Simona Hughes Ca's Contact Details

Simona Hughes Ca personal email

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About Simona Hughes Ca

Discover how bootstrapped SaaS founders scale and exit their companies for tens of millions.-- read moreOnce you cross the profitability position, there’s so much pressure it feels like the “wheels are falling off”. We’ve worked with several dozen SaaS firms over the last 10 years, and we see it happen every time. As the owner, you’re pulled in multiple directions - sales, fulfilment, bills, debt, tax, and more. The market is constantly changing, and now you also have to worry about AI and new legislation. Interest rates are rising, and ATO bills come unexpectedly. Meanwhile, customers churn, and employees don’t stay longer than 3-5 years. Eventually, many owners either burn out, or go bankrupt from the cash flow crisis. Those who survive seem to be those who bring in outside capital at the cost of diluting their shares. But that’s not the only way.Recent history is full of 10M - 100M+ SaaS exits. Other founders have scaled without losing ownership or burning out, and you can too.How?Each of them had an expert financial partner, with years of experience in steering businesses through uncertain times and uncharted landscapes. But how do they afford the $250K+ salary (plus benefits) you’d need to hire such experts? That’s where we come in.𝗪𝗛𝗔𝗧 𝗗𝗢 𝗬𝗢𝗨 𝗡𝗘𝗘𝗗 𝗛𝗘𝗟𝗣 𝗪𝗜𝗧𝗛?▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬✔️ SaaS Innovative growth ✔️ SaaS Virtual CFO✔️ SaaS R&D grants✔️ SaaS Cashflow & profitability modelling✔️ SaaS Model analysis & optimisationMy mission is to help growing SaaS companies scale efficiently, and achieve maximum valuation for their exit. That way, you can achieve a better quality of life and a profitable and rewarding business.𝗦𝗮𝗮𝗦 𝗚𝗿𝗼𝘄𝘁𝗵 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀™We specialise in helping SaaS businesses make agile decisions that improve margins, profit, and cash. Here’s how…. First, we identify profit and cost drivers, set benchmarks and KPIs, and provide monthly progress dashboardsNext, we ensure there is enough cashflow and liquidity to go the distance, so you don’t need to get more funding that would dilute your ownership. You get regularly updated cash flow forecasts and strategic financial recommendations. The bottom line is you get valuable insights to make informed decisions that help you grow. And you get a financial advisor with years of experience in your team, helping you turn your vision into reality. 𝗪𝗔𝗡𝗧 𝗧𝗢 𝗞𝗡𝗢𝗪 𝗠𝗢𝗥𝗘?▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Call: 0415 3781 181Email: ✉ simona@financialutilities.com.auVisit: ☛ www.financialutilities.com.au

Simona Hughes Ca's Current Company Details
Financial Utilities Pty Ltd

Financial Utilities Pty Ltd

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✔️ SaaS Virtual CFO
Perth, WA, AU
Simona Hughes Ca Work Experience Details
  • Financial Utilities Pty Ltd
    ✔️ Saas Virtual Cfo
    Financial Utilities Pty Ltd
    Perth, Wa, Au
  • Financial Utilities Pty Ltd
    ✔️ Saas Virtual Cfo
    Financial Utilities Pty Ltd Aug 2012 - Present
    Perth, Western Australia, Australia
    “The benefits of an in-house financial expert (CFO), without the >$250k+ salary package”Right now, you’re dealing with several challenges by yourself.Cash flow shortage. Operational inefficiencies. Rising competition and cheap AI alternatives. Low brand recognition and client retention issues. Rising wages and talent shortage. And a host of legal and regulatory compliance burdens.Your tax accountant is always looking backward and only interested in filing taxes. And your in-house accountants have neither the qualifications nor the experience to deal with high-level strategic thinking and problem solving.𝗧𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗱𝘃𝗶𝗰𝗲 would be to bring in a CFO. But realistically, you would need at least $10m annual turnover to afford the $250k annual salary, plus super, tax, insurance, etc.At Financial Utilities, we help you assess the financial impact of each of your options, so you can minimise risks and achieve the best results.Our specialty is helping your company become even more self-dependent. So you can achieve more profits, more cash, more time, and more intrinsic satisfaction in your business.And of course, scale the company with the end goal of a 7-8 figure exit in mind.
  • Financial Utilities Pty Ltd
    ✔️ Saas Profitability Modelling ✔️ Saas Cashflow Optimization
    Financial Utilities Pty Ltd Aug 2012 - Present
    Perth, Australia
    On your road to $1M revenue, you discovered a secret no MBA teaches.More sales DON’T mean more cash.𝗧𝗵𝗲 𝗵𝗶𝗱𝗱𝗲𝗻 𝗱𝗼𝘄𝗻𝘀𝗶𝗱𝗲The more you sell, the more you have to produce. That means more staff, more equipment, and sometimes more robust tech and even new business premises.Then you have seasonal variations, inventory management issues, slow-paying customers, high fixed costs and aggressive competitors.All these things chew up cash, because you have to invest first, and then produce before your customer pays you.Getting investor funding (angel, seed, venture or equity) is difficult, and costs large chunks of your business.SaaS owners who want to maintain their share are forced to use short-term loans or credit. But then the interest payments squeeze cash and margins even further. It’s a downward spiral.𝗧𝗵𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻?Our tailored program helps SaaS businesses grow their profit margins, without more staff or more clients.That means sustainable growth without all the challenges that usually come.The secret is our process ensures happy clients, higher retention, and lower taxes. Most clients achieve at least a $500k minimum cash balance in 6 months.
  • Financial Utilities Pty Ltd
    ✔️ Saas R& D Grants
    Financial Utilities Pty Ltd Aug 2012 - Present
    Perth, Western Australia, Australia
    Your SaaS business needs cash like you need oxygen. And the more you grow, the more you need.Should you get a loan? The interest payments will cut into your margins and cash flow even more.Bring in outside capital or PE? But that will dilute your ownership and profits. No one wants to work hard for others to benefit.𝗧𝗵𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻?R&D funding and grants.The Australian Research & Development (“R&D”) tax incentive lets innovative businesses claim 43.5 cents per $1 spent on R&D activities.So here’s what we do….We work out how much you could claim from various R&D funds and the best way to inject the cash into your business.We model your finances with the big picture and long-term growth in mind.And we work with R&D tax agents to complete the R&D submission with the government departments.That way, your SaaS business has the oxygen it needs to commercialise, grow, and scale.
  • Dunsborough Yallingup Chamber Of Commerce And Industry
    Treasurer
    Dunsborough Yallingup Chamber Of Commerce And Industry Jun 2019 - Present
    Dunsborough, Western Australia, Australia
  • Bendigo And Adelaide Bank
    Board Member
    Bendigo And Adelaide Bank Jul 2020 - Jun 2022
    Busselton, Western Australia, Australia
  • Cfo Centre Pty Ltd
    Principal
    Cfo Centre Pty Ltd Apr 2016 - Jun 2019
    Western Australia, Australia
    I’m a part-time CFO for the CFO Centre, the world’s number 1 provider of senior, high calibre part-time CFOs.Industry Experience:- Property- Accounting and finance- Engineering- Fund management- Private equity- Banking- Pharmaceutical- Retail- Not-for-profitHighlights:1. An experienced executive and business manager with extensive commercial experience in leading teams to achieve business success.2. A strategic leader driving operations across finance, investment, analytics, strategy, marketing and business development. 3. Accountable for multi-million dollar budgets and allocating resources to exceed profit goals.4. Held senior management positions with some of the most successful listed and private companies in the United Kingdom ranging from property, fund management, private equity and banking.5. Proven expertise in driving growth, efficiencies and productivity through strong communication skills as well as honest and open dialogue with internal and external stakeholders.Core competencies:- Investment analysis- Financial reporting & management- Strategy and KPI development- Financial planning & analysis- P&L ownership & management- Standardisation & automation- Project management- Investment management- Budgeting & forecasting management- Financial analysis & modelling- Acquisition due diligence- Debt & equity funding- Organisation re-engineering- Business restructuring- Merger & acquisition integration- Talent selection, development & retention
  • Private Equity Fund Pty Ltd
    Partner And Fund Manager
    Private Equity Fund Pty Ltd Mar 2013 - 2016
    Perth Area, Australia
    An integral partner within a private equity structure focusing on commercial investments as well as sustainable philanthropic initiatives with a global remit.
  • Prompt Engineering Pty Ltd
    Chief Financial Officer
    Prompt Engineering Pty Ltd Aug 2014 - Jul 2015
    Perth, Wa
    I performed an extensive internal audit of the entire business, moved the head office function from Adelaide to Perth, restructured the business and operations, streamlined the processes, implemented proper controls and corporate governance as well as provided strategic direction for sustainable future growth.Key achievements included:- Business and process improvements and implementation of rigorous financial management resulting in clear and concise business protocols and practices enabling the business to formulate strategic plans and drive efficiencies. - Implemented cashflow management strategies to repay debts and increase working capital reserves to enable the business to grow effectively. Repaid $400k of tax debts within 6 months and accurately managed all debt obligations on a monthly basis.- Implemented new accounts receivable systems and protocols which reduced debt days significantly, reduced bad debts and improved cashflow.- Decommissioned loss making business segments and improved the net profit by $200k per annum.- Managed the business valuation process for the purposes of restructuring.- Sourced and secured debt funding for capital assets, debtor financing and vendor financing to facilitate the restructuring.- Performed an overall market analysis and risk assessment to focus the strategic planning process.
  • Maybach Consultancy
    Managing Director
    Maybach Consultancy Jun 2010 - Jun 2012
    London, United Kingdom
    I provided financial modelling & analysis services, primarily to private equity businesses in London.
  • Lloyds Banking Group
    Senior Business Analyst
    Lloyds Banking Group Aug 2010 - Apr 2011
    London, United Kingdom
    I was a key member of a £15 million project for the implementation of a new risk management system across the entire global business in response to the UK financial regulator’s increased reporting and cash management requirements following the collapse of many banks.Key achievements included:- Designed technical specifications for the build of a quantitative risk management software model that tracked each banking product and area throughout the business to accurately forecast margins, cash requirements and profitability.- Designed standard management reporting templates for the entire global business for consolidation and reporting purposes.- Assisted the technical software developers in designing the financial inputs and outputs to ensure the financial reports were accurate and appropriate based on key parameters.
  • Europa Capital
    Investment Manager
    Europa Capital Sep 2008 - Jun 2010
    London, United Kingdom
    Europa Capital is a pan-European real estate investment management business (private equity) with over €5 billion worth of investments throughout Europe.I managed the opportunistic investments and developments in the Emerging Europe Fund worth £450m (with remit in Romania, Ukraine, Bulgaria, Turkey and the Balkans) working in a team of 4 (CEO, Acquisition Director and Analyst). The assets included industrial, commercial and retail property.Key achievements included:- Overall responsibility for the day-to-day management and performance of the Fund investments and reporting requirements.- Consistently achieved targeted returns on the fund investments despite challenging financial, political and cultural circumstances.- Secured debt and equity funding for numerous investments and developments to achieve the targeted fund returns.
  • Dawnay Day
    Project Manager
    Dawnay Day Jun 2007 - Aug 2008
    London, United Kingdom
    Dawnay Day Carpathian was a listed property fund with approximately £800m of property under management with a further development pipeline worth £350m concentrated in Central and Eastern Europe.I managed the land acquisitions and subsequent developments in Romania and managed the existing investments and their re-development in Hungary. The properties primarily consisted of shopping centres as well as some hotels, office and commercial.Key achievements included:- Managed the acquisition of 3 development sites in Romania worth £50m including the due diligence, legal and financial structuring.- Prepared detailed appraisals and project management plans for the development of 4 shopping centres in Romania with an aggregate investment of £300m then successfully achieved planning for all sites.- Set up offices in Bucharest, Romania then hired and trained all staff to run the operations locally.- Secured debt financing for the first development in Romania, negotiated contractual terms with the main contractor and managed the development.
  • Westfield
    Development Analyst
    Westfield Oct 2005 - May 2007
    London, United Kingdom
    Westfield, an Australian company, is the largest retail property group in the world with shopping centres throughout the world. I was part of the development team, managing the redevelopment of their largest global shopping centre at the time, the Merry Hill centre in the Midlands, UK.Key achievements included:- Singularly prepared the valuation and IRR calculations for the sale of 50% of the Merry Hill centre in 2006, breaking the record for the largest UK property disposal at £1.048bn.- Restructured 66 different titles on the Merry Hill site into 7 limited partnership for the disposal.- Prepared viabilities for 2 major developments, obtained full Board approval and successfully managed the developments to completion with positive variances to budget.
  • Glaxosmithkline
    Senior Financial Analyst
    Glaxosmithkline Mar 2005 - Sep 2005
    London, United Kingdom
    My assignment was to assist with a European IT centralisation restructure spanning 42 countries.Key achievements included:- Modelled the business processes and workflows to design the new structure including setting up new business units, reporting lines and a responsibility framework.- Designed and implemented standard reporting templates, models and procedures, guided the regions in adhering to their financial commitments and oversaw the overall financial performance.- Prepared and managed monthly detailed performance tracking reports, forecasts and budgets for senior management reporting.- Worked with the project managers to achieve the project timelines and financial targets.
  • Serono Pharma
    Business Analyst
    Serono Pharma Sep 2003 - Feb 2005
    London, United Kingdom
    I designed and implementing new reporting models and procedures for tracking business performance and overseeing overall financial performance.
  • Signet Group Plc
    Property Accountant
    Signet Group Plc Feb 2003 - Sep 2003
    London, United Kingdom
    I was solely responsible for the monthly management of the rent, service charges and operating costs of approximately 600 retail stores across the UK and Ireland.
  • Kpmg
    Accountant And Tax Specialist
    Kpmg May 2000 - Nov 2002
    Perth, Australia
    I commenced working at KPMG as a graduate in the consultancy division, advising a broad range of large clients on tax and indirect taxation matters. In addition, I was also involved in preparing tax and GST/VAT returns for a select number of clients. I was also fortunate to work in the Middle Market Advisory team working on range of consultancy and compliance assignments. I prepared statutory financial statements for clients in different industry sectors and performed several statutory and agreed upon procedures audits.

Simona Hughes Ca Skills

Financial Modeling Financial Analysis Due Diligence Finance Valuation Business Analysis Auditing Management Business Development Restructuring Variance Analysis Change Management Business Strategy Budgeting Portfolio Management Risk Management Investments Business Planning Cash Flow Analysis Budgets Forecasting Private Equity Business Process Re Engineering Project Management Real Estate Development Asset Managment

Simona Hughes Ca Education Details

Frequently Asked Questions about Simona Hughes Ca

What company does Simona Hughes Ca work for?

Simona Hughes Ca works for Financial Utilities Pty Ltd

What is Simona Hughes Ca's role at the current company?

Simona Hughes Ca's current role is ✔️ SaaS Virtual CFO.

What is Simona Hughes Ca's email address?

Simona Hughes Ca's email address is si****@****.com.au

What schools did Simona Hughes Ca attend?

Simona Hughes Ca attended Chartered Accountants Australia And New Zealand, The University Of Western Australia.

What skills is Simona Hughes Ca known for?

Simona Hughes Ca has skills like Financial Modeling, Financial Analysis, Due Diligence, Finance, Valuation, Business Analysis, Auditing, Management, Business Development, Restructuring, Variance Analysis, Change Management.

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